China Southern Air Holding
From the Audiovisual Identity Database, the motion graphics museum
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Compiled by
Camenati
Camenati
Logo (September 30, 2022)
Visuals: Above the sky, a bluebird morphs into a plane with red petals blowing away from it. During this sequence, the camera faces the objects in a left side view before zooming closer to the tail of the airplane. Some of the petals form a stylized, roundeed red lotus symbol on the tail. Then, the screen zooms out, the tail and logo, flatten, the latter gains a white border, and "中国南方航空 CHINA SOUTHERN", in a stacked format, appears below the logo. The tail and symbol shines after the formation of the full logo.
Technique: CGI.
Audio: A majestic, percussions-heavy orchestral brass and string fanfare.
Availability: The logo is seen on Ordinary Hero.
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