Clearvue

Background

Clearvue was a Chicago-based educational company formed sometime in 1954 at the latest to produce and distribute educational media. Clearvue was renamed "Clearvue/eav" in 1991, and merged with the SVE & Churchill Media in 2004 to form "Clearvue & SVE" before being folded into Discovery Education in 2007.

Clearvue

Logo (1990?-1991?)

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Visuals: Over a black background, the logo starts with the word "Clearvue" in the Brandish font zooming in and spinning around. It starts out in rainbow colors but then turns a yellow color as it stops spinning. The slogan "Educational Enrichment For All Grade Levels" fades in below in blue.

Technique: Computer effects.

Audio: None.

Availability: It, along with the warning screen that followed it, was known to have appeared on First Steps to Learning (a.k.a. Fun to Learn Video Series and Laugh & Learn) and is intact on the VHS releases from United American Video Corporation and Slam Gold, but not on the Sterling/SVE re-releases.

Clearvue/eav

1st Logo (1991?-1996?)

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Visuals: On a black background, an orange square, with multiple smaller ones in a concentric style, is seen at the top of the screen. Below it is the text "Presented by" in a sky blue color, and below that is the large white text "CLEARVUE/eav". An address and phone number can be seen in orange at the bottom of the screen.

Technique: None.

Audio: None.

Availability: Known to have appeared at the end of Walt Whitman: Poet of Humanity.

2nd Logo (1996?-2000?)

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Visuals: On a white background a series of paint samples, colored in the seven main colors of the rainbow, appear one by one in a right-leaning slant from top to bottom. Once the sequence is complete, the text "Clearvue/eav" fades in on the bottom left, and one of two slogans (either "The Most Complete Source For Cirriculum-Oriented A/V Materials" or "Audiovisual enrichment for all grade levels") fades in on the top right. The logo holds for a few seconds before fading out.

Variant: The closing version includes a phone number above the company name.

Technique: Fading effects.

Audio: None, or the video's opening/closing theme.

Availability: This was known to be seen on The Perfect Paragraph.

3rd Logo (2000?-2003?)

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Visuals: The same paint samples animation as the previous logo, except the samples are now CGI-animated. The "Clearvue/eav" text zooms out to fill the left side of the screen, along with the new byline "The Most Complete Source For Cirriculum-Oriented Media"

Technique: Fading and zooming effects.

Audio: A synth-keyboard jingle as the paint samples fade into position, followed by a percussion "thud" as the text falls into place.

Availability: It is known to have appeared on Lab Safety: Chem Games and may been seen on other old VHS or DVD releases from the company.

4th Logo (2003-2004)

Visuals: After a white flash is the Clearvue/eav logo text pan across a series of blue-tinted paint sample, then an orange-tinted sample, then we fly through a series of educational video clips reflected through the paint samples. Another flash reveals the full logo against a solid blue background, then the paint samples fly into their proper position. The logo holds for several seconds before fading out.

Closing Variant: The logo repeats, but with Clearvue's phone number and website displayed underneath.

Technique: CGI.

Audio: A worldly computer-esque theme with a heavy percussion beat.

Availability: Seen on Clearvue DVDs and VHS tapes from the period, such as Meet the Music Makers: Victor Violin and the Singing Strings.

Clearvue

Clearvue & SVE ►