Dolby Stereo

From the Audiovisual Identity Database, the motion graphics museum

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1st Trailer (1979?-198?)

Nickname: "Our Feature Presentation in Dolby Stereo"

Trailer: On a space background, a bunch of stars shoot from our face when "OUR FEATURE PRESENTATION" zooms from the bottom and shines. After that, we see a blank Dolby Stereo logo zoom from the top with a trail effect until it gets to the center. About before the trail is done, we see the whole logo, and "PRESENTED IN" zooms to the top of it afterwards.

FX/SFX: Rather limited animation. This was done by Filmack Studios (who got the license to use the Dolby logo).

Music/Sounds: "Zap!" by Derek Scott.

Availability: Probably extinct, but was common in the past; it was the most common Dolby trailer in cinemas before the introduction of Dolby Digital.

Editor's Note: Pretty cool concept, but the execution is standard for its time.


2nd Trailer (1980s)

Nickname: "For Your Listening Pleasure"

Trailer: We have a space background. Suddenly, a Dolby logo zooms in fast. Then, it zooms out from the left. When it's done, it flashes and forms the box with "DOLBY STEREO". When that is done, the slogan "FOR YOUR LISTENING PLEASURE" fades in below.

Variant: A Dolby Stereo SR variant also exists. In this variant, the Dolby logo zooms our with two boxes reading “SR”. “SPECTRAL RECORDING” is formed on top of the box reading “DOLBY STEREO”.

FX/SFX: The animation. It's kind of choppy, despite being stunning for the time.

Music/Sounds: Whooshing sounds, then a “bang” when the logo comes together. If one listens with headphones, a “whoosh” can be heard panning from left to right after the logo forms.

Availability: TBA

Editor's Note: An improved version of the previous logo that manages to hold up much better to today's standards.


3rd Trailer (Fall 1990-2001?)

Nicknames: "Surround Fantastique", "The Dolby Fanfare"

Trailer: We fly through various terrain and mountains. We then see one mountain and then we fly over it, where we can see a man throwing clothes off it, before we go into the sky to see the Dolby Stereo logo or regular Dolby logo float down. "Making Films Sound Better" appears below, along with information for Spectral Recording on the Dolby Stereo variant.

FX/SFX: Mostly live-action.

Music/Sounds: A majestic orchestrated fanfare composed by Henry Mancini.

Availability: It is unknown; Possibly extinct. It probably showed on cinemas at the time.

Editor's Note: A rather impressive and breathtaking logo; however, the ending animation of the Dolby logo floating down and the byline appearing is pretty low-effort and primitive, sadly.

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