DreamWorks Home Entertainment/Production Logo

Logo (December 8, 1998-February 2, 2016)

Standard
VHS trailer variant
Shrek holiday ad variant
Blu-ray variant (Paramount)
Blu-ray variant (Touchstone)

Visuals: Same as the 1997 DreamWorks Pictures logo, only "HOME ENTERTAINMENT" is below the line, and zooms out with the DreamWorks text. The text is also further down the screen than usual.

Variants:

On releases outside North America, mainly PAL/SECAM VHS releases, early Region 2/4 DVD releases and Asian VCD releases, the standard DreamWorks Pictures logo was used as a de-facto home video logo.
- On Australian VHS releases, the 16:9 logo is squished to 4:3.
- On UK VHS releases, the 16:9 logo is pillarboxed.
- The DreamWorks SKG variant is included on the 2011 DVD for The Help (the Blu-ray uses the open-matte version of the regular logo), which clearly seems to be taken from the I Am Number Four variant of the regular logo (with the same smoke effect near the end), with the camera fading out right before it goes to the right.
VHS trailers featured a still variant with the fishing boy and the moon above the text.
On holiday-themed ads for the video release of Shrek, the boy was replaced by the title character wearing a Santa hat.
On some Blu-ray releases, the "HOME ENTERTAINMENT" text is animated exactly like the film logo, now fading in, but there is still a line between the two. This never appeared on any DVD releases for reasons unknown.
There is a 4:3 version of the logo.
A 16:9-stretched version of the 4:3 variant was spotted on the international DVD releases of Shrek.
On the DVD of Sinbad: Legend of the Seven Seas, just before the main menu, the logo plays but with the logo still and squished horizontally. The camera then dives downwards as the film logo fades in, transitioning into the main menu.

Technique: CGI from Industrial Light & Magic (ILM).

Audio: The John Williams-composed theme from the film logo.

Audio Variants:

On the Blu-ray version, the sound of the bobber hitting the water is slightly different.
On some early PAL-region DVD releases that feature this logo (such as Shrek), the music is in NTSC tone for some reason.

Availability:

Appears on DVD and Blu-ray releases of DreamWorks films across the world, as well as LaserDiscs released by them from 1999 to 2000.
- This logo never appeared on VHS releases, which usually went straight to the film, although several releases had the aforementioned VHS trailer variant.
As mentioned above, the standard DreamWorks logo appeared on PAL/SECAM VHS releases, Pre-2001 Region 2/4 DVD releases, and Asian VCD releases in place of the this logo. Such examples include the UK and Australian VHS releases of Mouse Hunt, Chicken Run (Region 4 only), Paulie, Shrek, The Cat in the Hat, Shrek 2, among others. It also appeared on the 2016 US DVD/Blu-ray release of The Light Between Oceans.
- Some later-released non-UK VHS releases (e.g., in Australia) replace or precede this logo with the Universal Pictures Video logo.
The Blu-ray variant can be found on releases such as the 2008 Blu-ray of Transformers.
After Disney/Touchstone began distributing DreamWorks Pictures' films, home video releases of films distributed by Paramount Pictures such as Transformers: Revenge of the Fallen and The Soloist used the Paramount DVD or Paramount High Definition logos instead, with one of the last releases using this logo being the North American DVD release of Bridge of Spies.
Due to Steven Spielberg initially preferring to release his films on Circuit City's DIVX format (a failed competitor to DVD that was only viewable on DIVX-specific players until 2001 due to proprietary DRM that hasn't been cracked as of 2024), it is currently unknown whether this logo appeared on the company's DIVX releases.
The 4:3 variant can be seen on the Australian Region 4 DVD releases (and later reprints) of Spirit: Stallion of the Cimarron and Sinbad: Legend of the Seven Seas.
This logo was spotted on the UK DVD release of Father of the Pride: The Complete Series (it is unknown if the US release uses this logo as well or uses the de-facto DreamWorks Animation logo).
This can also be seen on international DVD releases of The Cat in the Hat (North American releases were distributed by Universal).