Reactor37654 and EnormousRat
Captures by
rarevideosUK and Eric S.
Editions by
Michael Kenchington
Video captures courtesy of
rarevideosUK and EnormousRat
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| 1st Logo (1978-1981) | 2nd Logo (1981-1987) | 3rd Logo (1987-2003) | 4th Logo (2002-2007) | 5th Logo (2007-) |
1st Logo (1978-1981)
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Visuals: On a black background, four copies of the multicoloured word "ENTERTAINMENT" move towards the centre in different directions. One copy of the word remains after the others reach the centre. The white texts "in" (in a small sans font) and "VIDEO" (in a wide Western-like font) fade in beneath "ENTERTAINMENT".
Trivia: This logo is basically a modified version of the Entertainment Film Distributors logo from the time. With the exception of the 1981 logo, all further logos are based on their film counterparts as well.
Technique: Cel animation.
Audio: A bombastic fanfare.
Availability: Seen on the UK VHS release of Blood Vengeance (aka Emanuelle e Françoise).
2nd Logo (1981-1987)
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Visuals: On a black background, four stars emerge from the left and right sides of the screen creating green, yellow, red, and blue wavy lines. The lines wave around for a while before straightening and adjusting to the center of the screen. Stars then make the lines disappear in the opposite direction of where they came, revealing a segmented "EV" (a la the first Tribune Entertainment logo) in the four colors and in squares on many light gray and dark gray lines. "ENTERTAINMENT IN VIDEO" in white appears above the "EV" via a flashing effect (a la the second Guild logo). The whole logo shines before fading to black.
Technique: 2D computer animation.
Audio: It starts with a calm electric piano tune, then it's followed by electric guitar riffs and synth keyboards.
Availability: Seen on UK VHS releases from the time-period until 1987.
- Examples include Kimba the White Lion, Alien Predators (released as Mutant II in the UK), Eliminators, Re-Animator, Teen Wolf, Breeders, Rosemary's Killer, Soldier's Revenge, and Day of the Dead, among others.
3rd Logo (1987-2003)
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Visuals: There is a close-up of continuously moving water. "ENTERTAINMENT" in a metallic font in the same color as the moving water emerges from said water. The logo zooms out to reveal that the water is a rectangle, and the animation of the moving water freezes for a moment. As the screen zooms out, two inverted triangles (representing a "V") of red and yellow appear from the left side of the screen. A yellow line emerges from the right side of the screen above "ENTERTAINMENT". Another yellow line appears from the top of the screen and rests above the rectangle. Two more yellow lines appear from the bottom of the screen and rest alongside the rectangle. The words "IN VIDEO" are revealed on the rectangle. The two triangles rest below "ENTERTAINMENT" and the rectangle flashes at the screen and the animation of the moving water resumes.
Variant: On rental releases and retail releases with more than one preview, the metallic words "COMING SOON" fade in below the logo just before the animation finishes.
Technique: CGI.
Audio: A synth hum, followed by a "tingling" noise and an eight-note synth piano tune which ends with a gunfire-like sound.
Availability: Seen on UK VHS releases such as The Mask (also retained on the 2001 DVD release), Super Mario Bros., Sidekicks, Arcade, The Fan, Donnie Brasco, Wild Things, Ali, Rush Hour 2 and Much Ado About Nothing among others.
- It is also seen on the 1986 UK VHS release of The Adventures of the American Rabbit, the 1993 UK VHS release of The Princess And The Goblin (1991), the 1994 UK VHS release of The Piano (1993), the 1995 UK VHS release of Moneky Trouble, and the 2002 UK VHS release of The Lord of the Rings: The Fellowship of the Ring (2001), respectively.
- The DVD release of Austin Powers in Goldmember was one of the final releases to use this logo.
- This logo is still used as EIV's print logo today, even though the logo itself is no longer in use on-screen.
4th Logo (2002-2007)
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Visuals: On a purple gradient background, the same inverted triangle from before, but in a purplish color, fades in. A bright white star reveals "ENTERTAINMENT IN VIDEO" in a bold, tall, and thin white font across the triangle. The triangle shines for a while and zooms out before fading to black.
Technique: CGI.
Audio: None.
Availability: Was used in tandem with the previous logo for the first few months of its existence.
- Seen on Final Destination 2, Austin Powers In Goldmember (VHS) and the second and third Lord of the Rings films, respectively.
- It is also seen on the 2005 UK VHS releases of Valiant (2005), and Boo, Zino & the Snurks.
5th Logo (2007-)
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Visuals: Against a black background, there is an outline of a glass inverted triangle shining. The triangle then appears in gray and with no glass, and turns a bit, casting a reflection at the bottom. Then, the words "ENTERTAINMENT IN VIDEO" shine in at the same angle as the triangle.
Technique: CGI.
Audio: Originally none.
Audio Variant: Since 2010, it would have its own music, which is a short synth entry with two ding sounds.
Availability: Seen on current EIV releases, including Wild Target.
1st Warning (1983-2003)
Visuals: On a blue background, the following text scrolls up:
WARNING
Licensed for private home exhibition
only. Any public performance, copying
or other use is strictly prohibited.
All other rights reserved. International
agreements and national laws
protect copyrighted motion picture
video tapes and sound recordings.
Unauthorised reproductions,
exhibition or distribution of
copyrighted material can result in
severe criminal and civil penalties.
This video cassette is protected by
an electronic 'water mark' which
will enable the manufacturers of
this programme to confirm its
authenticity.
ENTERTAINMENT IN VIDEO LIMITED.
Variant: On early DVDs, the "Electronic water mark" notice has been removed.
Technique: 2D computer animation.
Audio: None.
Availability:
- Seen at the beginning of the UK EIV tapes from 1983 to 2003 and on DVDs from 1998 to 2003. Such titles that used this warning screen include The Lord of the Rings: The Fellowship of the Ring, Starchaser: The Legend of Orin, The Mask, Se7en, American History X, Boogie Nights, Super Mario Bros. (1993), Blade, Final Destination, and Wild Things, among others.
- Note that this commonly appears more so on releases with the third logo than ones with the second logo.
2nd Warning (2003-)
Visuals:
- Not for Rental: On a black background, the following text in white Arial font fades in and fades out a few moments later:
NOT FOR RENTAL
THIS PRODUCT IS LICENSED FOR RETAIL SALE ONLY.
IF YOU HAVE RENTED, RATHER THAN PURCHASED THIS PRODUCT
THE STORE THAT RENTED IT TO YOU IS UNAUTHORISED
TO DO SO. YOU SHOULD CONTACT THE DISTRIBUTOR ON
TEL: 020 7930 7796 OR
EMAIL: [email protected]
AND PROVIDE DETAILS OF THE RENTAL STORE
THAT SUPPLIED IT TO YOU. ALL COMMUNICATION
WILL BE TREATED WITH STRICT CONFIDENCE.
- Warning: On a black background, the following text in white Arial font scrolls up:
WARNING
THE COPYRIGHT PROPRIETOR HAS LICENSED
THIS PICTURE AND ALSO OTHER MATERIAL FEATURED
IN THIS VIDEO DEVICE FOR PRIVATE HOME USE ONLY
AND PROHIBITS ANY OTHER USE, COPYING,
REPRODUCTION OR PERFORMANCE IN PUBLIC,
IN WHOLE OR IN PART.
THIS PRODUCT IS MANUFACTURED, DISTRIBUTED
AND MARKETED SOLELY BY
ENTERTAINMENT IN VIDEO LIMITED.
Variants:
- Rental tapes/DVDs only used the warning screen.
- Current DVDs and Blu-rays used a different font and stands still.
Technique: Fading and scrolling effects.
Audio: None.
Availability:
- Seen at the beginning of the UK EIV tapes and on DVDs and Blu-rays, such as on Dawn of the Dead and Final Destination 3.
- The rental variant can be seen on Blade: Trinity.
