First Run Home Video Theater

Credits

Descriptions by
Jess Williams, Matthew Anscher and Jeffrey Gray

Captures by
wisp2007, Eric S., Logoboy95, V of Doom, Brandondorf9999, Shadeed A. Kelly, EnormousRat, thehugetvfan, Logophile, Dean Stewart Rumsey, Livin', Mr.Logo and indycar

Editions by
Bob Fish, V of Doom, TheMisterFree, Logophile, Jeffrey Gray, FrozenHater (SmoothCriminal12), Mr. Logo Lord, kidinbed, Shadeed A. Kelly, Jonathan Hendricks, CuriousGeoge60, Lizz Tetlow, shnick1985, FilmReel, indycar, Muzzarino, UniversalFlorida1990, KirbyGuy2001 (Logoblin) and Michael Kenchington

Video captures courtesy of
Eric S., 1MisterAaron, Swedishintros, ACDC48086, YarcoTV, winerrs, Muzzarino, VUKS5, LogoLibraryinc, DudeThatLogo, AussieRoadshow, DinoTelevision, Ryan Holman and Brandondorf Raguz

Background

This was the rental-only branding of MGM/CBS Home Video, then MGM/UA Home Video, which was only in operation for a few months in 1982.

Logo (February-July 1982)

File:MGM/UA First Run Home Video Theater (1982).jpg

‎‎‎

Visuals: On a black background, there is a red line forming a cloud-like outline. After the line has finished forming, yellow text in a royal font surrounding the outline "First Run" flashes in. The text "HOME VIDEO THEATER" in red fades in afterwards.

Technique: Motion-controlled animation.

Audio: A whooshing sound as the outline is drawn. Closing variants have an announcer herald previews for upcoming titles.

Availability: Seen on the six rental-only offerings from MGM/CBS's First Run Home Video Theatre label: Tarzan the Ape Man (1981 version), S.O.B., Rich and Famous, ...All the Marbles, Whose Life Is It Anyway?, and Pennies from Heaven.