Guild Home Video/Production Logos: Difference between revisions

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{{EditSection|title=Production Logos}}
{{Pagecredits|capture=Eric S.|video=swedishintros, rarevideosUK, dylanman10, CannonFilms, dylanstonepark, Cesar Blanco, killianm2, Eric S and rj4712}}
{{Pagecredits|capture=Eric S.|edits=BaldiBasicsFan and Michael Kenchington|video=swedishintros, rarevideosUK, dylanman10, CannonFilms, dylanstonepark, Cesar Blanco, killianm2, Eric S and rj4712}}


{{ImageTOC
===Background===
|Guild_Home_Video_(1980).png|1st Logo (November 1980-1983)
Guild Home Video was one of the earliest and most successful independent video companies in the United Kingdom, formed in 1979. In its early years, Guild was known for the high quality of their releases and having a large catalog compared to other companies of the time, and being a distributor for other companies' titles helped them survive the 1984 Video Recordings Act, which caused many other video companies at the time to go out of business. Guild remained strong in the 1990s when video became dominated more by major studios as opposed to indie labels until 1996, when both Guild Home Video and Guild Film Distribution merged with Pathé to form Guild Pathé Cinema. In 1998, Guild Pathé Cinema was renamed to Pathé Distribution, thus ending the Guild name for good.
|Guild_Home_Video_(1983).png|2nd Logo (July 11, 1983-1986)
|Guild_Home_Video_(1986).png|3rd Logo (1986-1990?)
|Guild_Home_Video_(1987).png|4th Logo (1987-1994)
|Guild_Home_Video_(1988),_Theater.png|5th Logo (1988-1994)
|Guild_Home_Video_(1993).png|6th Logo (1993-1997)
}}


===1st Logo (1980-1983)===
===1st Logo (November 1980-1983)===
<gallery mode="packed" heights="200">

File:Guild Home Video (1980).png
<gallery mode="packed" heights=200>
File:Guild1980variant.webp|alt=
Guild Home Video (1980).png
</gallery>
</gallery>
{{YouTube|id=Pz6BxaRuXNI}}
{{YouTube|id=Pz6BxaRuXNI}}


'''Visuals:''' On a dark blue background, a gold-yellow, hexagon-formed "G" with a square underneath it zooms in downward (a la the 1981 [[RKO Pictures]] logo), leaving behind a residue trail. When it gets to the centre, the "G" and the square turn from solid to segmented, and a line draws what looks like a TV tube, surrounding it. Both parts of the logo zoom in, and it quickly fades to the same logo, only smaller and with the gold text "'''GUILD HOME VIDEO presents'''" in Helvetica underneath.
'''Nicknames:''' "The Hexagon G", "G Over Square & TV Tube"


'''Variant:''' A rare still variant with the gold text "'''''video is alive - live with it''''''" in Helvetica shown below exists, which can be found at the end of Guild VHS releases.
'''Logo:''' On a {{Font color|darkblue|dark blue}} background, a {{Font color|gold|gold-yellow}}, hexagon-formed "{{Font color|gold|G}}" with a square underneath it zooms in downward, a la RKO's 1981 logo, leaving behind a residue trail. When it gets to the center, the "G" and the square turn from solid to segmented, and a line draws what looks like a TV tube, surrounding it. Both parts of the logo zoom in, and we quickly fade to the same logo, only smaller, and with "{{Font color|gold|GUILD HOME VIDEO presents}}" (in a {{Font color|gold|yellow}} Helvetica font) underneath.


'''Technique:''' Computer animation.
'''Variant:''' A rare still variant with "{{Font color|gold|video is alive – live with it}}" shown below was used at the end of Guild tapes.


'''Audio:''' A descending synth-electric piano scale at the beginning, followed by a synth-xylophone/flute/clarinet tune, which sounds similar to the beginning of the song "Tubular Bells" by Mike Oldfield (most famously used in ''The Exorcist'').
'''FX/SFX:''' Early computer graphics.


'''Audio Variant:''' On the "video is alive - live with it" variant, the logo is silent.
'''Music/Sounds:''' A twinkling synth-xylophone/flute/clarinet tune, which sounds similar to the beginning of the song "Tubular Bells" by Mike Oldfield (most famously used in ''The Exorcist'').


'''Availability:''' Seen on UK VHS releases of Guild releases from the time-period until 1983, including ''Baron Blood'' and ''Scanners'', among others.
'''Music/Sounds Variant:''' On the "video is alive – live with it" variant, it's silent.


===2nd Logo (July 11, 1983-1986)===
'''Availability:''' On UK tapes of Guild releases from that era, including ''Baron Blood'' and ''Scanners''.
<gallery mode="packed" heights="200">

'''Editor's Note:''' None.

===2nd Logo (1983-1986)===

<gallery mode="packed" heights=200>
Guild Home Video (1983).png
Guild Home Video (1983).png
</gallery>
</gallery>
{{YouTube|id=kd-YWaVYORE}}
{{YouTube|id=mMK0RY6rl9E|id2=W16ngbdZ86Q|id3=jVniGb_s2ls}}


'''Visuals:''' In the top-left corner of a black background, a bright light appears and glows brightly. The light reveals the same "G Over Square" logo, but coloured cerulean, and solid rather than segmented. Again, the TV tube is drawn around the logo, but underneath a light draws a teal/dark pink line that starts downward, then upward, and then straight (like the 1970 and 1978 [[London Weekend Television|LWT]] logos). When the line is finished, another flash of light reveals the words "'''Guild Home Video'''" above the line, and below it another reveals "'''Quality Video Entertainment'''". The logo then sparkles a bit.
'''Nickname:''' "The Hexagon G II", "G Over Square & TV Tube II", "The Tick"


'''Variant:''' A variant which is seen at the end of UK pre-cert VHS and Betamax releases starts with the name flashing in.
'''Logo:''' In the top-left corner of a black background, we see a bright light flashing before our eyes. The light reveals the same "G Over Square" logo, but colored cerulean. Again, the TV tube is drawn around the logo, but underneath a light draws a teal/dark pink line that starts downward, then upward, and then straight. When the line is finished, another flash of light reveals the words "Guild Home Video" above the line, and below it another reveals "Quality Video Entertainment". The logo then sparkles a bit.


'''Technique:''' Motion-controlled animation.
'''Variant:''' A variant seen at the end of tapes starts with the name flashing in.


'''Audio:''' A synth tune in the beginning, then a synth-orchestra tune at the end.
'''FX/SFX:''' The lights bringing forth all parts of the logo. It may be early CGI, but it's not too bad.


'''Audio Variant:''' Sometimes, this logo is accompanied by an announcer saying, "Before you enjoy our main feature, here's a trailer from another major release from Guild, which is available at your local stockist now.". The announcer has an American accent, despite Guild being a British distributor (the same announcer is also heard in Guild's trailers as well).
'''Music/Sounds:''' A weird synth tune in the beginning, then a synth-orchestra tune at the end.


'''Availability:''' Seen on VHS and Betamax releases by Guild Home Video from the time-period until 1986.
'''Music/Sounds/Voice-over Variant:''' Sometimes, this is accompanied by an announcer saying "Before you enjoy our main feature, here's a trailer from another major release from Guild, which is available at your local stockist now.". Oddly, the announcer has an American accent, despite Guild being a British distributor (the same announcer is heard in Guild's trailers, as well)!
* Check old VHS or Betamax PAL tapes for this logo.
* An example is the UK pre-cert release of ''Cujo''.
* It is also seen on the 1981 UK pre-cert VHS release of ''Mattie the Gooseboy'', the 1982 UK pre-cert VHS releases of ''Atom Ant: Cassette 1'', ''The Sub-Mariner: Cassette 1'' and ''Dot & Santa Claus'', the 1983 UK pre-cert VHS releases of ''Henry's Cat and Friends: Cassette 1'', ''SuperTed: Cassette 1'', ''Batfink: The Mark of Zero'', and ''The Banana Splits Adventure Show: Cassette 2'', the 1984 UK pre-cert VHS releases of ''Pinocchio in Outer Space'' and ''Dot and the Bunny'', and the 1985 UK VHS releases of ''Batfink: Cassette 4'' and ''SuperTed: Cassette 4'', respectively.
* It is also seen on the 1985 UK VHS and Betamax releases of both ''Thomas the Tank Engine & Friends'' and ''Further Adventures of Thomas the Tank Engine & Friends'', respectively.


===3rd Logo (1986-1990?)===
'''Availability:''' Hard to find. Check an old VHS or Beta PAL tape for this logo. An example is the UK pre-cert release of ''Cujo''. It is also seen on the first ''Thomas & Friends'' tapes. Some prints use the Central Video or The Video Collection logos.
<gallery mode="packed" heights="200">

'''Editor's Note:''' None.

===3rd Logo (1986-1989)===

<gallery mode="packed" heights=200>
Guild Home Video (1986).png
Guild Home Video (1986).png
</gallery>
</gallery>
{{YouTube|id=UAIvjrgN02o}}
{{YouTube|id=TvrJQRB_D9o}}


'''Visuals:''' On a blue background, orange bar segments fly in from the left and right of the screen, syncing with the music, while they sparkle and zoom out. Eventually, the bars start forming the Guild logo (segmented again, but without the TV tube and the square on the bottom). When the logo is fully formed, "{{font|serif|'''GUILD Home Video'''}}" in white and in the Belwe Bold BT font fades in below the logo.
'''Nicknames:''' "The Hexagon G III", "Go Guild!"


'''Technique:''' 2D computer animation.
'''Logo:''' On a {{Font color|blue|blue}} background, {{Font color|orange|orange}} bar segments fly in from the left and right of the screen, while they sparkle and zoom out. Eventually, the bars start forming the Guild logo (without the TV tube and the square on the bottom). When the logo is fully formed, this fades in below the logo—


'''Audio:''' A synth note is held throughout, with a synth bass line (composed on a Yamaha DX7 synthesizer) that speeds up slightly near the end, followed by a synth fanfare in E♭ minor. A female chorus hums during this section, ending in them shouting "Go Guild!".
GUILD<br>
Home Video


'''Availability:'''
in white.
* Seen on releases by Guild Home Video from the time-period, such as ''Roses are For the Rich'' and ''Action Jackson''.

* It is also seen on the 1988 UK VHS release of ''Watership Down'' (1978).
'''FX/SFX:''' Great animation.

'''Music/Sounds:''' A synth note is held throughout, with a synth bass line that speeds up slightly near the end, followed by a synth fanfare in E♭ minor. A female chorus hums during this section, ending in them shouting "Go Guild!" (hence the nickname; it's hard to tell because the chorus is rather muffled). Oddly enough, it almost sounds like "Maniac", a 1980's song by Michael Sembello.

'''Availability:''' Rare given its nearly 4-year lifespan. Appears on releases such as ''Roses are For the Rich'' and ''Action Jackson''.

'''Editor's Note:''' None.


===4th Logo (1987-1994)===
===4th Logo (1987-1994)===
<gallery mode="packed" heights="200">

<gallery mode="packed" heights=200>
Guild Home Video (1987).png
Guild Home Video (1987).png
</gallery>
</gallery>
{{YouTube|id=Cj09uLbRsbM}}
{{YouTube|id=HgkH9Yz6PWg}}


'''Visuals:''' On a white background, many of the (cel-shaded) rectangular parts of the Guild "G" fly in all directions. When two parts of the "G" meet in the middle later on, it zooms out, and extra rectangles that make the stem of the "G" fly in. "{{color|gold|{{font|serif|'''GUILD Home Video'''}}}}" fades in below, and the logo shines with a "wipe" effect.
'''Nicknames:''' "The Hexagon G IV", "CGI G"


'''Technique:''' CGI.
'''Logo:''' Set on a white background, many of the rectangular parts of the Guild "G" fly in all directions. When two parts of the G meet in the middle later on, it zooms out, and extra rectangles that make the stem of the "G" fly in. "GUILD Home Video" fades in below, and the logo shines with a "wipe" effect.


'''Audio:''' A twelve-note synthesiser tune with drum beats, a synthesised "whoosh" as the "G" forms and a synth choir for the remainder of the logo when the parts of the "G" stem fly in. The music is set in tune with the animation of the logo.
'''FX/SFX:''' Also good CGI for the 1980s.


'''Audio Variant:''' Rental copies of ''The Wizard'' have a tiny portion of the logo music play before the logo actually appears, due to an error.
'''Music/Sounds:''' An upbeat synthesizer tune.


'''Availability:''' Seen on VHS releases by Guild Home Video from the time-period until 1994.
'''Music/Sounds Variant:''' Rental copies of ''The Wizard'' have the logo music start before the logo actually appears, due to an error.
* More recent and easier to find than the previous logos.

'''Availability:''' More recent and easier to find than the previous logos, but still hard to find. Seen on the 4Front Video re-release of ''First Blood'', and the original rental releases of ''The Wizard'' and ''Total Recall''.
* Seen on the [[4Front Video]] re-release of ''First Blood'', and the original rental releases of ''The Wizard'' and ''Total Recall'', respectively.
* It is also seen on the 1989 UK VHS release of ''Mac and Me'' (1988), and the 1990 UK VHS releases of ''Michael Jackson: Moonwalker'' and ''Pound Puppies and the Legend of Big Paw'' (both 1988), among many others.

* It is also seen on the UK Laserdisc release of ''Terminator 2: Judgement Day'' (1991).
'''Editor's Note:''' None.


===5th Logo (1988-1994)===
===5th Logo (1988-1994)===
<gallery mode="packed" heights="200">

Guild Home Video (1988), Theater.png|The theater
<gallery mode="packed" heights=200>
Guild Home Video (1988), Theater.png
Guild Home Video (1988), Title.png|The title logo
Guild Home Video (1988), Title.png
Guild Home Video (1990).png|10th anniversary variant
Guild Home Video (1990).png
</gallery>
</gallery>
{{YouTube|id=Yd0wwEaWIkA}}
{{YouTube|id=Yd0wwEaWIkA}}


'''Visuals:'''
'''Nicknames:''' "The Hexagon G V", "Neon Theater"
*''Before Trailers:'' On a black background, a glowing outline of a movie theatre fades in with little flashing lights inside. Two sets of red and yellow light streaks slide up, the last set flashing and bringing forth a white Guild Home Video logo. The streaks zoom out to outline the theatre in blue with a ticket box in the front, little {{color|lightblue|light blue}} "chaser" light windows on the sides, yellow "<<<>>>" lights on the marquee sides, {{color|hotpink|pinkish}} lights surrounding the centre of the marquee, and more yellow lights on the top.
*''After Trailers:'' Same as above, but "{{color|gold|{{font|serif|'''SOLID GUILD'''}}}}" zooms out like a roller coaster out of the door. All, except the text in gold, fades into blue.


'''Variant:''' In 1990, a tenth anniversary variant was used, which has the theatre fade out and the Guild logo zoom forth and turn gold. A number "{{color|gold|{{font|serif|'''10'''}}}}" at the top surrounded by a round banner with stars and the years "{{color|gold|{{font|serif|'''1980'''}}}}" and "{{color|gold|{{font|serif|'''1990'''}}}}" on the sides fade in. "{{color|gold|{{font|serif|TEN YEARS OF}}}}" and "{{color|gold|{{font|serif|''independence''}}}}" are shown below. The logo shines with a few pings.
'''Logo:'''
*Before Trailers: On a black background, we see a glowing outline of a movie theater with little flashing lights inside. Two sets of red and yellow light streaks slide up, the last set flashing and bringing forth a white Guild Home Video logo. The streaks zoom out to outline the theater in blue with a ticket box in the front, little light blue "chaser" light windows on the sides, yellow "<<<>>>" lights on the marquee sides, pinkish lights surrounding the center of the marquee, and more yellow lights on the top.
*After Trailers: Same as above, but "SOLID GUILD", in golden yellow, zooms out like a roller coaster out of the door. All, except the text in gold, fades into blue.


'''Technique:''' Cel animation by Cascom.
'''Variant:''' In 1990, a 10th anniversary variant was used, which has the theatre fade out and the Guild logo zoom forth and turn gold. A number 10 at the top surrounded by a round banner with stars and the years "1980" and "1990" on the sides fade in. "TEN YEARS OF" and "independence" are shown below. The logo shines with a few pings.


'''Audio:''' "Breaking Glass (One)" by James Kaleth and Richard Thomas with whooshes from the lasers, along with an overly excited announcer saying "Introducing future releases from Guild Home Video!" or "Look out for these and other great new releases from Guild at your local video library!". The first variant uses the beginning, while the other two use the end of the track. Like the 2nd logo, the announcer has a North American accent.
'''FX/SFX:''' The neon effects and the obvious chyron effects of the Guild logo. Awesome cel animation done by Cascom.


'''Availability:''' Seen on VHS releases by Guild Home Video from the time-period until 1994.
'''Music/Sounds:''' "Breaking Glass (One)" by James Kaleth and Richard Thomas with whooshes from the lasers, along with an overly excited announcer saying "Introducing future releases from Guild Home Video!" or "Look out for these and other great new releases from Guild at your local video library!". The first variant uses the beginning, while the other two use the end of the track. Like the 2nd logo, the announcer has a North American accent.
*Used concurrently with the 4th logo to introduce movie trailers, and used quite frequently as a result.

'''Availability:''' Used concurrently with the 4th logo to introduce movie trailers, and used quite frequently as a result. Seen on the original rental release of ''The Wizard''.
*It is seen on the original UK VHS rental release of ''The Wizard''.

'''Editor's Note:''' None.


===6th Logo (1993-1997)===
===6th Logo (1993-1997)===
<gallery mode="packed" heights="200">

<gallery mode="packed" heights=200>
Guild Home Video (1993).png
Guild Home Video (1993).png
</gallery>
</gallery>
{{YouTube|id=U9qNfOUSiPM}}
{{YouTube|id=https://www.youtube.com/watch?v=rfw_-HsgedM}}

'''Nicknames:''' "The Hexagon G VI", "The Director's Chair"


'''Logo:''' Against a black background, we see a director's chair in a blue spotlight. The camera pans around the chair, and both parts of the Guild logo slide from both sides of the screen in a tilted position, then "GUILD" appears underneath when we zoom into the chair.
'''Visuals:''' The camera zooms out from underneath of a director's chair, seen in a blue spotlight illuminating a grey gravel floor. The camera then pans around the chair and, as the camera faces the from of the chair, both parts of the Guild logo slide from both sides of the screen in a tilted position and lock into place. "{{color|gold|{{font|serif|'''GUILD'''}}}}" then appears underneath and zooms out to under the logo, as the camera zooms into the back of the chair.


'''FX/SFX:''' Top-notch CGI for the early '90s.
'''Technique:''' CGI.


'''Music/Sounds:''' A mystical pan-flute tune, complete with a synth whoosh and an orchestra at the end.
'''Audio:''' A mystical pan-flute tune, complete with a synth whoosh and an orchestra at the end.


'''Audio Trivia:''' The music was composed using the Korg M1 workstation, which was released in 1988.
'''Availability:''' Rare. It appears on VHS tapes of later films that Guild released until their merger with Pathé in 1997, such as the re-release of ''Universal Soldier'', ''Night Trap'', ''James and the Giant Peach'', ''Stargate'', ''Army Of Darkness'', Matinee, and ''Serial Mom''. This logo also appeared theatrically with Guild Film Distribution releases from 1993 until the Pathé merger, with films including ''James and the Giant Peach''.


'''Availability:''' Seen on VHS releases of later films that Guild released from the time-period until their merger with Pathé in 1997.
'''Editor's Note:''' None.
* Examples include the re-release of ''Universal Soldier'', ''Night Trap'', ''James and the Giant Peach'', ''Stargate'', ''Army Of Darkness'', ''Matinee'', and ''Serial Mom'', among others.
* This logo also appeared theatrically with Guild Film Distribution releases from 1993 until the Pathé merger, with films including ''James and the Giant Peach''.
* It is also seen on the 1997 UK VHS release of ''The Wind in the Willows'' (1996).


[[Category:Home Entertainment Logos]]
{{Home Entertainment-Navbox}}
[[Category:British Logos]]
[[Category:Home entertainment logos]]
[[Category:British Home Entertainment Logos]]
[[Category:British home entertainment logos]]
[[Category:United Kingdom]]
[[Category:Pathé]]
[[Category:Logos with Cascom stock footage]]
[[Category:English-language logos]]

Latest revision as of 21:47, 5 November 2024

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1st Logo (November 1980-1983)


Visuals: On a dark blue background, a gold-yellow, hexagon-formed "G" with a square underneath it zooms in downward (a la the 1981 RKO Pictures logo), leaving behind a residue trail. When it gets to the centre, the "G" and the square turn from solid to segmented, and a line draws what looks like a TV tube, surrounding it. Both parts of the logo zoom in, and it quickly fades to the same logo, only smaller and with the gold text "GUILD HOME VIDEO presents" in Helvetica underneath.

Variant: A rare still variant with the gold text "video is alive - live with it'" in Helvetica shown below exists, which can be found at the end of Guild VHS releases.

Technique: Computer animation.

Audio: A descending synth-electric piano scale at the beginning, followed by a synth-xylophone/flute/clarinet tune, which sounds similar to the beginning of the song "Tubular Bells" by Mike Oldfield (most famously used in The Exorcist).

Audio Variant: On the "video is alive - live with it" variant, the logo is silent.

Availability: Seen on UK VHS releases of Guild releases from the time-period until 1983, including Baron Blood and Scanners, among others.

2nd Logo (July 11, 1983-1986)


Visuals: In the top-left corner of a black background, a bright light appears and glows brightly. The light reveals the same "G Over Square" logo, but coloured cerulean, and solid rather than segmented. Again, the TV tube is drawn around the logo, but underneath a light draws a teal/dark pink line that starts downward, then upward, and then straight (like the 1970 and 1978 LWT logos). When the line is finished, another flash of light reveals the words "Guild Home Video" above the line, and below it another reveals "Quality Video Entertainment". The logo then sparkles a bit.

Variant: A variant which is seen at the end of UK pre-cert VHS and Betamax releases starts with the name flashing in.

Technique: Motion-controlled animation.

Audio: A synth tune in the beginning, then a synth-orchestra tune at the end.

Audio Variant: Sometimes, this logo is accompanied by an announcer saying, "Before you enjoy our main feature, here's a trailer from another major release from Guild, which is available at your local stockist now.". The announcer has an American accent, despite Guild being a British distributor (the same announcer is also heard in Guild's trailers as well).

Availability: Seen on VHS and Betamax releases by Guild Home Video from the time-period until 1986.

  • Check old VHS or Betamax PAL tapes for this logo.
  • An example is the UK pre-cert release of Cujo.
  • It is also seen on the 1981 UK pre-cert VHS release of Mattie the Gooseboy, the 1982 UK pre-cert VHS releases of Atom Ant: Cassette 1, The Sub-Mariner: Cassette 1 and Dot & Santa Claus, the 1983 UK pre-cert VHS releases of Henry's Cat and Friends: Cassette 1, SuperTed: Cassette 1, Batfink: The Mark of Zero, and The Banana Splits Adventure Show: Cassette 2, the 1984 UK pre-cert VHS releases of Pinocchio in Outer Space and Dot and the Bunny, and the 1985 UK VHS releases of Batfink: Cassette 4 and SuperTed: Cassette 4, respectively.
  • It is also seen on the 1985 UK VHS and Betamax releases of both Thomas the Tank Engine & Friends and Further Adventures of Thomas the Tank Engine & Friends, respectively.

3rd Logo (1986-1990?)


Visuals: On a blue background, orange bar segments fly in from the left and right of the screen, syncing with the music, while they sparkle and zoom out. Eventually, the bars start forming the Guild logo (segmented again, but without the TV tube and the square on the bottom). When the logo is fully formed, "GUILD Home Video" in white and in the Belwe Bold BT font fades in below the logo.

Technique: 2D computer animation.

Audio: A synth note is held throughout, with a synth bass line (composed on a Yamaha DX7 synthesizer) that speeds up slightly near the end, followed by a synth fanfare in E♭ minor. A female chorus hums during this section, ending in them shouting "Go Guild!".

Availability:

  • Seen on releases by Guild Home Video from the time-period, such as Roses are For the Rich and Action Jackson.
  • It is also seen on the 1988 UK VHS release of Watership Down (1978).

4th Logo (1987-1994)


Visuals: On a white background, many of the (cel-shaded) rectangular parts of the Guild "G" fly in all directions. When two parts of the "G" meet in the middle later on, it zooms out, and extra rectangles that make the stem of the "G" fly in. "GUILD Home Video" fades in below, and the logo shines with a "wipe" effect.

Technique: CGI.

Audio: A twelve-note synthesiser tune with drum beats, a synthesised "whoosh" as the "G" forms and a synth choir for the remainder of the logo when the parts of the "G" stem fly in. The music is set in tune with the animation of the logo.

Audio Variant: Rental copies of The Wizard have a tiny portion of the logo music play before the logo actually appears, due to an error.

Availability: Seen on VHS releases by Guild Home Video from the time-period until 1994.

  • More recent and easier to find than the previous logos.
  • Seen on the 4Front Video re-release of First Blood, and the original rental releases of The Wizard and Total Recall, respectively.
  • It is also seen on the 1989 UK VHS release of Mac and Me (1988), and the 1990 UK VHS releases of Michael Jackson: Moonwalker and Pound Puppies and the Legend of Big Paw (both 1988), among many others.
  • It is also seen on the UK Laserdisc release of Terminator 2: Judgement Day (1991).

5th Logo (1988-1994)


Visuals:

  • Before Trailers: On a black background, a glowing outline of a movie theatre fades in with little flashing lights inside. Two sets of red and yellow light streaks slide up, the last set flashing and bringing forth a white Guild Home Video logo. The streaks zoom out to outline the theatre in blue with a ticket box in the front, little light blue "chaser" light windows on the sides, yellow "<<<>>>" lights on the marquee sides, pinkish lights surrounding the centre of the marquee, and more yellow lights on the top.
  • After Trailers: Same as above, but "SOLID GUILD" zooms out like a roller coaster out of the door. All, except the text in gold, fades into blue.

Variant: In 1990, a tenth anniversary variant was used, which has the theatre fade out and the Guild logo zoom forth and turn gold. A number "10" at the top surrounded by a round banner with stars and the years "1980" and "1990" on the sides fade in. "TEN YEARS OF" and "independence" are shown below. The logo shines with a few pings.

Technique: Cel animation by Cascom.

Audio: "Breaking Glass (One)" by James Kaleth and Richard Thomas with whooshes from the lasers, along with an overly excited announcer saying "Introducing future releases from Guild Home Video!" or "Look out for these and other great new releases from Guild at your local video library!". The first variant uses the beginning, while the other two use the end of the track. Like the 2nd logo, the announcer has a North American accent.

Availability: Seen on VHS releases by Guild Home Video from the time-period until 1994.

  • Used concurrently with the 4th logo to introduce movie trailers, and used quite frequently as a result.
  • It is seen on the original UK VHS rental release of The Wizard.

6th Logo (1993-1997)


Visuals: The camera zooms out from underneath of a director's chair, seen in a blue spotlight illuminating a grey gravel floor. The camera then pans around the chair and, as the camera faces the from of the chair, both parts of the Guild logo slide from both sides of the screen in a tilted position and lock into place. "GUILD" then appears underneath and zooms out to under the logo, as the camera zooms into the back of the chair.

Technique: CGI.

Audio: A mystical pan-flute tune, complete with a synth whoosh and an orchestra at the end.

Audio Trivia: The music was composed using the Korg M1 workstation, which was released in 1988.

Availability: Seen on VHS releases of later films that Guild released from the time-period until their merger with Pathé in 1997.

  • Examples include the re-release of Universal Soldier, Night Trap, James and the Giant Peach, Stargate, Army Of Darkness, Matinee, and Serial Mom, among others.
  • This logo also appeared theatrically with Guild Film Distribution releases from 1993 until the Pathé merger, with films including James and the Giant Peach.
  • It is also seen on the 1997 UK VHS release of The Wind in the Willows (1996).
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