Haig-King Film Arts

From the Audiovisual Identity Database, the motion graphics museum


Logo (November 7, 1974)

Visuals: On a blue space background, a light sparks, which unveils an expending, silver vertical bar. After becoming close to the screen, it rotates to a front view, displaying a filmstrip. The gold, 3D text "Film Arts" flash in within the center frame after the filmstrip stops moving. The camera then zooms into it, alongside "toronto canada" in white zooming underneath the company name. By that point, the filmstrip has disappeared and the company name reflects two times.

Technique: Cel animation.

Audio: A rising, space ambient track plays, segueing into a gong hit when the company name appears.

Availability: The logo is seen on 125 Rooms of Comfort.

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