Happy Pictures
From the Audiovisual Identity Database, the motion graphics museum
Compiled by
Camenati
Camenati
1st Logo (August 10, 2018)
_(From_-_The_Island).png)
Visuals: On a white background, "HAPPY" in a rounded font with most of the letters made up of two light and dark shaded pieces is placed above "乐开花影业" in a thin rounded font.
Technique: Zooming effects.
Audio: A soft and mellow, high note flute stinger.
Availability: The logo appears on The Island.
2nd Logo (April 2, 2021)
_(From_-_Tomorrow_Will_Be_Fine).png)
Visuals: On a white background, the "HAPPY" letters from before in a plastic texture rise from the surface with a bouncy and squishy style of movement. Afterwards, "乐开花影业" fades in below the logo.
Technique: CGI.
Audio: A whimsical, woodwind cartoony stinger with xylophones chattering in the middle, an orchestrated rising string note, and a ding to finish it off.
Availability: It appears on Tomorrow Will Be Fine.
3rd Logo (July 6, 2023)
_(From_-_Octagonal).png)
Visuals: Rough sketch, cartoon versions of "HAPPY" from before with a face and limbs enter the screen in a laughing, passive expression. The "A" and first "P" bump each other before the former attempts to push the "H" out of the screen. The first "P" grabs the two letters and attempts to bring them closer to itself, "P", and "Y" before letting go, leaving them in a confused state. They all laugh with the former two letters getting up and giggle along with the other letters. Afterwards, they morph into "HAPPY" in the same style as before with minimal, contour line striped shading applied. Underneath the text, there is "乐开花影业" being drawn in while "HAPPY", followed by said Chinese text, crossfade into rounded red versions of themselves.
Technique: 2D computer animation.
Audio: A cute and cheery xylophone children's soundtrack plays in the background while the letters laughing their respective letter pronunciations are heard. Other sound effects heard during the sequence include popping when the letters blink and a stock tickle sound effect as "H" and "A" try to escape from the first "P"'s grasp. At the end, the company name is said by all five letters.
Availability: The logo appears on Octagonal.
