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Industrial Records Video
From the Audiovisual Identity Database, the motion graphics museum
Descriptions by
Andrew Batstone
Captures by
naxo-olé
Video captures courtesy of
No.
Andrew Batstone
Captures by
naxo-olé
Video captures courtesy of
No.
Background
Industrial Records Video was the multimedia offshoot of the record label Industrial Records, formed in 1976 by Throbbing Gristle, a British musical and performance art group who were pioneers of the industrial music genre.
Logo (February 16, 1980)
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The Industrial Records Video logo -
The Throbbing Gristle logo
Visuals: The Industrial Records logo quickly appears in the centre of the screen, consisting of a heavily saturated B&W photo of a building with a tall chimney, and after approximately 10 seconds, the logo slowly moves to the right side, growing smaller as it does. It then stops, and after a few seconds, the words "Industrial Records Video" wipe in from right to left, with a grainy, coarse effect, to the left of the Industrial logo. The white of the Industrial logo also turns red a couple of seconds after the text is formed. After a few seconds, a red rectangle appears from the centre of the Industrial logo and wipes itself across the screen in both directions, and then the logo of Throbbing Gristle, a white stylized lightning bolt with a drop shadow, fades in from the centre of the screen and grows in size, nearly taking up the entire height of the screen.
Trivia:' The Industrial Records logo is indirectly dubbed "The Death Factory", and is a heavily doctored photo of the former Bankside Power Station in London, now the Tate Modern art museum, mixed with the chimney at Auschwitz's crematorium. The end result also resembles the cover of the 1979 Fetish Records reissue of Throbbing Gristle's 1977 debut album, The Second Annual Report.
Technique: Simple zooming and fading effects and 2D computer animation.
Audio: Starts with a recording of intense, swirling wind (or synthesized noise which resembles wind) which goes on for around 30 seconds. As the Industrial logo turns red it fades into a harsh synthesized drone. As the lightning bolt logo zooms into view, there is three rising synthesizer notes, which are echoed as the drone slowly fades out.
Availability: Can be found on the UK Throbbing Gristle VHS Recording Heathen Earth. The logo is not retained on the DVD release.
