Ithra Film Production

From the Audiovisual Identity Database, the motion graphics museum


Background

Ithra Film Production is Saudi Arabian-based and the film production arm of Ithra Cinema. Both companies are headed by Majed Z. Samman and located in Dhahran.[1]

Logo (July 6, 2023-)

Visuals: The screen zooms towards a long, spherical pebble revealed by sand blowing away. The angle changes from a top to a front view, showing the rock, with a flat front and back, is standing at a large size against a nighttime sky. After panning into the large rock's side and out of it, the screen zooms out of the Ithra Building at a grandiose scale, with its windows lighting up through traveling inner light paths and with downtown Dhahran seen on the left at a tiny size. The nighttime setting is intact albeit with more stars and two meteorites travelling on the left. Then, the light in the building glows upwards, making the screen to pan in said direction to show six large balls of lights with an RGB blur drawing in "ithra" in Arabic and English. After a shooting star creates a spark next to the text, three light paths curve around to form a curving, four-ellipsis path. By the time the symbol is finished, the background fades to solid black and the RGB blur is gone.

Technique: CGI.

Audio: Beginning with loud wind and sand blowing, an emotional orchestral string fanfare is performed, which is later joined by a five-note ascending piano jingle and a ding. Also heard during the sequence are whooshing and a firework whistle.

Availability: The logo is seen on Since the Last Time We Met, among other British prints of foreign films, usually released on home media.

References

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