Karma Media and Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

Karma Media and Entertainment is a film production company in India.

1st Logo (May 4, 2018-August 9, 2019)

Visuals: On a white background, a multi-coloured pinwheel slowly spinning clockwise is shown. A dodger blue point extends downwards, creating the handle, which connects to the fading letter "K". Letter by letter, "ARMA" fades in next to the "K".

Variant: On Garbage, the pinwheel includes the colour red, the stem and "KARMA" is black, and "FEATURES" is added underneath said word.

Technique: Flash animation.

Audio: An echoed sitar solo.

Audio Variant: On Garbage, the logo is silent.

Availability: The logo is seen on Omerta, Garbage, and Jabariya Jodi.

2nd Logo (September 10, 2021-)

Visuals: On a white background, the "K" from before extends its stem towards the top, where a different coloured set of curls, with a darker centre, fade in one by one. Then, "ARMA", also from before, pop in, followed by "A Media and Entertainment purpleCompany}}" popping and deblurring randomly.

Technique: Flash animation.

Audio: A peaceful accordion and harp soundtrack. The former is replaced with a quick sitar track in the second half.

Availability: The logo is seen on Thalaivi and The Ladykiller.

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