Mill Creek Entertainment

Background

Mill Creek Entertainment is an American home video company founded in 2002 by Ian Warfield, Robert Zakheim and Scott Moss in Minnetonka, Minnesota. They distribute budget DVD/Blu-rays from companies such as BabyFirstTV, The Carsey-Werner Company, DHX Media (now WildBrain), Genesis International, Mulberry Square Productions, Universal Studios Home Entertainment, Sonar Entertainment, and Sony Pictures Home Entertainment, among others.

Contents

1st Logo (2002-2011)	2nd Logo (2011-2017)	3rd Logo (2017- )

1st Logo (2002-2011)

2002 logo

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Logo: On a stylized background with hills, grass, and a barn nearby, we see an orange brown waterwheel that makes filmstrips. A water wave appears below, with "MILL CREEK ENTERTAINMENT" on it, rising up.

Variant: A rare extended version exists.

Technique: Flash animation.

Music/Sounds: Some outdoor sounds, including the chirps of house sparrows. A few seconds later, a rooster crows.

Availability: Common. Seen on Mill Creek DVDs from 2002 to 2011.

2nd Logo (2011-2017)

2011 logo

Logo: A sky blue square flashes and zooms in quickly, simulating a TV being turned on. A series of static particles appear and fly in and then turn blue and white as they roll around and combine together. They then form a newer Mill Creek Entertainment logo, with a redesigned wheel, looking more like a gear, and the company name below in a different font. The logo slowly zooms in before it disappears in a TV switch-off effect.

Technique: CGI animation.

Music/Sounds: A switch-on sound, an ascending droning noise, then a synth note and a switch-off sound.

Availability: Common. Seen on all Mill Creek releases from 2011-17 such as re-releases of That '70s Show and 3rd Rock from the Sun. On some DVDs, the packaging may have this logo, but the previous logo appears instead.

3rd Logo (2017-)

Logo: It starts with a flash, then, we zoom into some block-like objects and turn clockwise, it cuts to another shot where the objects reveal that it's the Mill Creek Entertainment logo, however this time, the wheel is gone, and the "ENTERTAINMENT" text is slightly shorter, another flash covers the screen, then we see the Mill Creek logo on a blue rough-like floor, which fades out, turning to a black background. after that, the logo turns gray than blue and blurs, waves like a flag, as it fades out all at once.

Technique: CGI animation.

Music/Sounds: A five-note synth-violin tune with the first three notes sustained and the fourth and fifth note's sustainment slightly extended.

Availability: Current. Seen on all Mill Creek releases since 2017 starting with Osamu Tezuka's Metropolis (2003).