Paramount Home Entertainment

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 08:36, 27 March 2022 by imported>Nobh4231

1st Logo (January 2002)


Nicknames: "CGI Disc Mountain", "Perumount V"

Logo: It starts with the 1999-2002 enhanced Paramount logo with the stars encircling the mountain. After a few seconds, a DVD disc flies in from the bottom zooms towards in-front of and behind the mountain. The "Paramount" script zooms out from the top of the screen to take its position above the mountain, like the 2011 Paramount Pictures logo. Then a brilliant flash of light appears underneath, revealing the "DVD" text, as the 1995-2010 Viacom byline fades in below it. The background fades to black as a laser scans the disc, turning the mountain into black-and-white.

Variant: A short version of this exists on a 2002 TV spot for the Rat Race DVD. It starts with the "DVD" appearing out of the flash and the Viacom byline fading in under it.

FX/SFX: Same as the movie logo with the additional anim

Music/Sounds: The Jerry Goldsmith fanfare, or none or the opening theme of the TV spot.

Availability: Extinct. Was seen on a 2002 TV spot for the DVD release of Rat Race. It is unknown if this appeared anywhere else, but don't expect to see an animated variant on early Paramount DVDs, as they jump to the warning screen at the beginning instead, sometimes with previews preceding to match their VHS counterparts.

Editor's Note: Its existence was debated for a while, since its rushed look (particularly the "DVD" text) does make it look like a fanmade logo. This may have been a placeholder for the next logo below.

2nd Logo (January 7, 2003-present)


Nicknames: "CGI Disc Mountain II", "Dark Mountain of Steel", "Dark Perumount", "Perumount VI"

Logo: It starts off with the 2002 Paramount logo animation with the stars flying through the clouds, the zoom out of the "Paramount" script, and the stars coming in and circling around the mountain. When we are at a comfortable distance, a DVD disc flies in from the bottom, glides and settles behind the summit and the Paramount script. Then, a bright flash underneath the peak brings forth "DVD" with a line below it, and the Viacom byline (in the same font as the 1990 Viacom logo) below the line. The background fades to black, and a white laser scans the disc in a downward motion, turning the entire DVD Paramountain silver. The finished product almost resembles the Paramount DVD print logo.

Trivia: This logo appears on the original Walt Disney Studios Home Entertainment DVD releases of The Avengers and Iron Man 3, alongside the Marvel logo and in place of the current WDSHE logo. This is because The Walt Disney Company (owner of the films' production company Marvel Studios) and Viacom came to an agreement for the films' distribution to transfer from Paramount Pictures to Walt Disney Studios Motion Pictures, but Paramount still had two films left in their six-movie contract with Marvel. So, Paramount's logo would appear on the films and promotional material for legacy credit.

Variant: At the end of the logo, a menu would appear with two selections which are "PREVIEWS" and "MAIN MENU", both of which would take you there. When either one was selected, the Paramount logo fades out, with the selections disappearing a second afterward. This was seen on some early DVD releases with this logo, such as The Italian Job (2003 version), How to Lose a Guy in 10 Days, Rugrats Go Wild, SpongeBob SquarePants: The Complete First Season, Dickie Roberts: Former Child Star, The Ren & Stimpy Show: The First and Second Seasons, South Park: The Passion of the Jew, and All Grown Up: Lucky 13 (the last release to use this variant). Also seen on some CBS DVDs from 2006, like the Season 1 DVD of NCIS.

FX/SFX: The DVD disc gliding on the 2002 Paramount Pictures logo animation.

Music/Sounds: It starts off silent, but when the stars fly by some whooshing sounds are heard, culminating in a synthesized explosion effect with a thunderclap. As the white laser scans down, a humming sound can be heard.

Music/Sounds Variant: On the post-menu-selection variation, a soft "bong" is heard as the logo fades out, followed by a whirling sound when the selections disappear.

Availability: Very common.

  • It's seen on many post-2003 DVD releases released by the company, starting with the 2003 DVD releases of Be My Valentine, Charlie Brown (even though the print logo on the cover has "90th Anniversary" tacked on to it) and SpongeBob SquarePants: Bikini Bottom Bash.
  • This logo was seen on DVD releases of Paramount Television-owned series from 2003 to 2006 (when the rights went to CBS Home Entertainment after Viacom and CBS Corporation became separate companies), such as the 2004 releases of season 1 of Happy Days, and season 1 of The Andy Griffith Show and the 2005 release of season 2 of the latter.
  • After 2004 on Nickelodeon TV shows on DVD, this logo doesn't show up; however, non-Nickelodeon shows kept using this logo.
  • Don't expect to find this on 2006-2012 DreamWorks Animation films on DVD or 2006-2010 DreamWorks Pictures films on DVD, as they use their own logo. However, it does appear on the UK DVD of Transformers, despite the US DVD using the DreamWorks Home Entertainment logo (due to Paramount distributing the film internationally).
  • Some DVD releases have "90th Anniversary" added on to this logo's print version, but they just contain the normal logo. Examples of this are the 2002 DVD releases of SpongeBob SquarePants: Sea Stories, Clockstoppers, Flashdance, Urban Cowboy, Jimmy Neutron: Boy Genius, Black Sheep, Vanilla Sky, Trading Places, Hey Arnold: The Movie, and K-19: The Widowmaker, among others.
  • Even though Paramount Pictures debuted a new logo in late 2011, this logo continued to be used until 2019, as seen on such releases as Race for Your Life, Charlie Brown, Project Almanac, Boyhood, Selma, The SpongeBob Movie: Sponge Out of Water, The Gambler (2014), Arrival, The Wolf of Wall Street, reprints of Bon Voyage Charlie Brown (And Don't Come Back!), 10 Cloverfield Lane, Downsizing, Mother!, Fences, Rings, Office Christmas Party, Whisky Tango Foxtrot, Everybody Wants Some, Scotts Guide to the Zombie Apocalypse, Daddy's Home, A Quiet Place, Book Club, Action Point, Mission Impossible - Fallout, Labor Day, Teenage Mutant Ninja Turtles (2014) and its sequel, World War Z, The Big Short, Zoolander 2, Star Trek Beyond, Daddy's Home 2, Anchorman 2: The Legend Continues, Jackass Presents: Bad Grandpa, Paranormal Activity: The Ghost Dimension, Mission Impossible - Rogue Nation, Noah, Area 51, XXX: Return of Xander Cage, Interstellar, Capture the Flag, Monster Trucks, Baywatch, Sherlock Gnomes, and Overlord, among others.
  • Don't expect to see this logo on the 2010 DVD release of Apocalypse Now (1979) as it uses the 2006-13 Lionsgate Home Entertainment logo, due to the Lionsgate purchase of the majority of the American Zoetrope catalog of films in the late 2000s. It is still present on 2006 and earlier prints of the film.
  • The last release to use this logo was Instant Family, released on March 5, 2019.

Editor's Note: Even though Viacom changed their byline in 2010, and the Paramount logo in 2011, this logo continued to be used throughout the 2010s. It's a great logo overall, with the DVD near-seamlessly blending into the main logo. However, some have been rattled by this logo's rather loud sound effects.

(2006-present)


Nicknames: "Digital Mountain", "From SD to HD", "Digital Paramount", "Perumount VII"

Logo: We first see the effect of a television being switched on, zooming out from one of the stars and transitioning to the middle of the 2002 Paramount logo in poor image quality. When the star reaches the mountain's peak, two white lines appear and move across the picture vertically from the center, sharpening the picture and forming the silver text:

HIGH
DEFINITION

which zooms out into place. The Viacom byline (without the line) from the previous three logos fades in below and the HD text shines.

Trivia: This logo appears on the original Disney Blu-ray releases of The Avengers and Iron Man 3 (see the Trivia section for the previous logo).

FX/SFX: The television static, the zooming away from the star, and the revelation of the text.

Music/Sounds: Some television static sound effects and a few loud whooshes and shining sounds.

Availability: Very common. It's seen on Paramount's Blu-ray releases from 2006 to early 2019.

  • It was also seen on Paramount HD-DVD releases from 2006 to 2008, such as Four Brothers and The Italian Job (2003).
  • Starting sometime in 2007, Paramount's high definition releases were exclusive to HD-DVD until the format was discontinued. When Toshiba announced they would discontinue HD-DVD, Paramount Home Entertainment, like all other home media companies, became Blu-ray only. Their first film on Blu-ray since HD-DVD's discontinuation was The Spiderwick Chronicles.
  • Again, this does not appear on 2006-2012 DreamWorks Animation films on Blu-ray, as they use their own logo.
  • This logo can be found on releases with the print version of this logo on the box art. It was also found on the 2008 Blu-ray release of Last Holiday, in which the print logo was absent on the box art, meaning this logo was still in use, but no longer had a print counterpart.
  • This logo did not appear on UHD 4K Blu-ray Discs, as they use the 2011-present film logo.
  • Even though Paramount Pictures debuted a new logo in late 2011, this logo continued to be used until 2019, as seen on such releases as Race for Your Life, Charlie Brown, Project Almanac, Boyhood, Selma, The SpongeBob Movie: Sponge Out of Water, The Gambler (2014), Arrival, The Wolf of Wall Street, reprints of Bon Voyage Charlie Brown (And Don't Come Back!), 10 Cloverfield Lane, Downsizing, Mother!, Fences, Rings, Office Christmas Party, Whisky Tango Foxtrot, Everybody Wants Some, Scotts Guide to the Zombie Apocalypse, Daddy's Home, A Quiet Place, Book Club, Action Point, Mission Impossible - Fallout, Labor Day, Teenage Mutant Ninja Turtles (2014) and its sequel, World War Z, The Big Short, Zoolander 2, Star Trek Beyond, Daddy's Home 2, Anchorman 2: The Legend Continues, Jackass Presents: Bad Grandpa, Paranormal Activity: The Ghost Dimension, Mission Impossible - Rogue Nation, Noah, Area 51, XXX: Return of Xander Cage, Interstellar, Capture the Flag, Monster Trucks, Baywatch, Sherlock Gnomes, and Overlord, among others.
  • Don't expect to see this logo on Blu-ray releases of Apocalypse Now (1979) as they use Lionsgate Home Entertainment logos, due to the Lionsgate purchase of the majority of the American Zoetrope catalog of films in the late 2000s.
  • The last release to use this logo was Instant Family, released on March 5, 2019.
Editor's Note: Another great logo, though like the DVD version, it's still puzzling why this remained in use after Paramount changed their main movie logo.
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