Premiere (Warning Screen)

Background

Premiere was Europe’s first subscription satellite movie channel, which ran from 29 March 1984 to July 1989. Afterwards, it was merged into Sky Movies.

1st Warning (1984-1986)

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Source (timestamp 1:32) — Source (timestamp 0:02-0:10)

Visuals: On a blue background, the following text in white appears:

UNAUTHORISED RECEPTION OF PREMIERE IS ILLEGAL A Monthly Subscription is payable for the right to receive this service. Registered subscribers also receive full colour programme guides. Contact:- PREMIERE the No.1 Movie Channel Central Cross House 2 Stephen Street LONDON W1A 4PL TEL: 01-580 6611 EXT. 211/213

Variants: There is a variant with a different address at 5 D’Arblay Street, and no telephone number.

Technique: A still computer graphic.

Audio: None.

Availability: Seen just before and after the day’s transmission on the Premiere movie channel.

Legacy: 2 Stephen Street is an office building north of Tottenham Court Road station.

2nd Warning (1987)

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Source (timestamp 1:10)

Visuals: On a blue background, the following text in white appears:

UNAUTHORISED RECEPTION OF PREMIERE IS ILLEGAL A Monthly Subscription is payable for the right to receive this service. For further information please contact:- PREMIERE the No.1 Movie Channel PO Box 2AD 5 D’Arblay Street LONDON W1A 2AD

Technique: A still computer graphic.

Audio: None.

Availability: Seen just before and after the day’s transmission on the Premiere movie channel.

Legacy: 5 D’Arblay Street retains its media role, now as the home to an independent audiovisual production studio.

3rd Warning (1988)

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Source (timestamp 1:42) — Source (timestamp 0:00-0:08)

Visuals: On a blue background, the following text in white appears:

UNAUTHORISED RECEPTION OF PREMIERE IS ILLEGAL A Monthly Subscription is payable for the right to receive this service. For further information please contact:- Premiere Freepost 39 LONDON W1E 6JZ Telephone: 01 434 0611

Variants: The background became slightly lighter, after the introduction of revised idents during the middle of 1988.

Technique: A still computer graphic.

Audio: None.

Availability: Seen just before and after the day’s transmission on the Premiere movie channel.