Re-TV Video Library

From the Audiovisual Identity Database, the motion graphics museum


Background

Re-TV Video Library was a home entertainment company, owned by Columbia House, which was an umbrella brand for Columbia Records, which itself is a subsidiary of Sony Music Entertainment. They did videos for many TV shows and animated shorts for companies such as Warner Bros. Pictures, Paramount, and Columbia Pictures Television; including such releases as Looney Tunes, various Star Trek series, and One Day at a Time; among others. The company went defunct in 2004, when the unit was shuttered after Columbia House ceased VHS production.

Logo (Late 1990s-2004)



Visuals: The logo starts at the Re-TV Video Library logo, with a Columbia House byline. The arrows then spin towards the camera, then they overlap, showing lots of old shows (some of which being Gilligan's Island, M*A*S*H, and The Beverly Hillbillies). Across the screen, quotes from various shows slide across the screen. It then goes back to its normal state for a split second, then turning blue and fades in, just like before, showing more shows and quotes. Then, 4 triangles fade into 1, then another triangle appears, flipping back into the Re-TV logo. The whole logo then flips up, showing the title of the tape.

Variants:

  • At the end of the tapes, a telephone number and a PO box address for Re-TV appears.
  • A different ending appears on Looney Tunes tapes. The Re-TV title slide is replaced with "presents" and then the 9th Warner Bros. Animation logo appears, and then it shows the title.

Technique: Computer animation.

Audio: A jazzy tune for the first part, and a triumphant fanfare, a mysterious science-fiction tune and a western-like tune for the second. The jazz tune comes back when the finished logo appears.

Availability: Appears on Looney Tunes tapes released by the company, such as Running Amuck and Daffy Doodles, both available on the Internet Archive (physical copies are hard to find however), as well as others, including Wonder Woman, later releases of Star Trek: Deep Space Nine, Star Trek: Voyager, One Day at a Time, The Jeffersons, and Sanford and Son.

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