SVS/Triumph

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 19:00, 24 November 2023 by Thisisanswer (talk | contribs)


Background

In 1991, two years after Sony's acquisition of Columbia Pictures and its sister company Triumph Films, Sony Video Software, Inc. was reincorporated as SVS/Triumph to cover Triumph releases and low-profile Columbia and TriStar releases, as well some non-Sony releases. The label was retired in 1992.

Logo (1991-1992)


Visuals: On a black background, a rectangular blue box is seen rotating around to the right slowly. On each side is the stacked chrome text "SVS TRIMUPH" divided by an line, with "SVS" being in a stretched Times New Roman font and "TRIUMPH" in a tall thin font. All sides also have a white border surrounding the frame. As they rotate, a ping always appears on the 1st "S".

Variants:

  • New Line releases (Suburban Commando, Late for Dinner, etc.), as well as the screener copies of Driving Me Crazy and Spirit of '76, have a flat version with silver text that shimmers and no white border.
  • The screener copy of Toy Soldiers seems to show a prototype still variant, with the rectangle a shiny dark grey with a blue outline, and the text in a light blue/white gradient mix.

Technique: CGI.

Audio: None.

Availability: This was a "bridge" between the RCA/Columbia and C-T eras, releasing Triumph's releases, and some "low-profile" Columbia, TriStar, and New Line releases. The label was used sparingly in 1991 when Columbia TriStar Home Video was formed, and used in tandem with the RCA/Columbia or Columbia TriStar logo. Some tapes that feature this logo are The Gate II: Trespassers, Hangin' with the Homeboys, and at least a screener copy of the cult film Lunatics: A Love Story. SVS releases that instead use the RCA/Columbia or Columbia TriStar logos include Toy Soldiers, Pastime, Relentless 2: Dead On (the screener copy uses the RCA/Columbia logo while the actual VHS release uses the Columbia TriStar logo), Pale Blood, Blood and Concrete, Driving Me Crazy, and American Blue Note.

Sony Video Software, Inc.
SVS
Columbia TriStar Home Video
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