Saren Media

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (December 29, 2018)

Visuals: On a dimly lit paper background, a black paint cloud centered on the left section explodes. Two sword slashes create a tilted triangular mask within the cloud, sucking the left-most contents of it first, followed by the rest of it. The shape spins and zooms out before a disintegrating cloud effect reveals a tri-point line with thick edges connecting the triangle's corners, alongside the company name in its Chinese and English translation stacked on top of each other.

Technique: 2D computer animation.

Audio: A bomb blast sound effect, followed by two sword slashes, a reversed shrill sound, and nature ambience.

Availability: The logo is seen on The Morning After.

2nd Logo (September 9, 2023)

Visuals: A rising lens flare illuminates the tip of a tan, steel surface at a diagonal angle. Another shot featuring the inside of a steel object slowly sliding with another steel element in the background is shown, followed by a light shining at the intersection of two triangular steel objects. The next shot reveals them to be steel version of the triangular symbol from before. The screen gradually zooms out of multiple, segmented and rotated copies before cutting to a rising shot of a the copies stacked on top of each other with the particular angle displaying them like staircase. The copies zoom out, curve, and flatten into one piece in white, with the text from before in a normal font fading in next to the logo.

Technique: CGI.

Audio: There are two light shimmers at the beginning of the first two shots of the logo. Throughout the logo, a cinematic, ambient soundtrack plays with a crash sound effect ending the sequence as the triangular copies flatten. What is also heard during the soundtrack is a stuttering whoosh sound when the camera zooms out of the triangular copies.

Availability: The logo is seen on Flaming Cloud.

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