Seven mm. Film Production Co.

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 16:24, 12 October 2023 by Gilby1385 (talk | contribs) (While it uses a similar jingle, there doesn't seem to be any part of it that sounds exactly like "Prestige Logo (1)" in my opinion. Revert if confirmed otherwise.)


Background

Seven mm. Film Production Co. (七米厘電影製作公司) was a film production company in Hong Kong.

Logo (April 15, 1989-1991)


Visuals: We see a typical countdown timer (like you would see it in the standard head leader of the film), with a line in the circle (which the number is situated in) to represent each second passing by. It eventually stops at seven. There is a white flash. The seven changes font (acquires a serif), where four white lasers on each corner of the screen form a globe-like object that the seven can fit inside. The seven pops out at us, and the globe becomes a flat white grid. A blue square forms behind the grid, where the word "Seven" in a pink script font zooms out onto the grid with a trail. Four white squares appear on each half of the blue square, and the Chinese text "七 米 厘 電 影 製 作 公 司" zooms out with a white trail. "SEVEN mm. FILM PRODUCTION CO." appears below this, with a similar trail.

Technique: Cel animation with backlit elements.

Audio: The 2-pop sound during the countdown, followed by a laser zap and a fanfare that sounds somewhat like "Prestige Logo (1)" by Paddy Kingsland.

Availability: Can be seen on The First Time Is the Last Time.

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