SinemArt Productions

Background

SinemArt (also known as SinemArt Productions) is an Indonesian television company that produces many blockbuster soap operas in Indonesia. It was founded on 3 March 2003 by Leo Sutanto, Sentot Sahid, Heru Hendriarto and Lala Hamid. It was originally a subsidiary of MNC Media and Surya Citra Media from 2003 to 2007, but it was fully became a subsidiary of MNC Media in 2007 before it was return as a subsidiary of Surya Citra Media in 2017. It was the successor to Prima Entertainment, which was merged into SinemArt in December 2003. It also has their own film division named SinemArt Pictures. The company also have their own divisions named Lenza Film and Pop Soaps Productions but it was later folded into SinemArt in 2005.

1st Logo (June 2, 2003-March 2, 2022)

Visuals: In a sunset environment, the camera zooms quickly in through CG buildings, and there are some other buildings, with a body of water in front of it (a la the 3rd Miramax Films logo), while "SinemArt" writes itself in bright yellow script font (a modified Rage Italic). When it finishes writing, the front turns red and the background turns plain white. The borderlined text "PRODUCTIONS" in gray fades in afterwards. Then the logo fades out.

Variants:

From 2012 to 2022, the font is slightly different.
On later soap operas starting with Intan (released around 2006), instead of a white BG, it would have a black BG with the text "SinemArt" being smaller. "Mempersembahkan" in Bold White Arial font replaces the borderlined "PRODUCTIONS". The logo shines from left to right. This happens at the beginning of any features. The standard variant is seen at the end. From 4 December 2021 to 2 March 2022, the words "MEMPERSEMBAHKAN" is now in spaced out Nexa Bold font.
The logo also usually appears in-credit at the end of shows (just before the standard logo appears). "Produksi" is seen above "SinemArt". The same shining animation from the opening variant is in effect here.
Another variant, made to commemorate the 10th Anniversary in 2013, has the words "10 Tahun" appear at the same time as the "Art" text. The "10" text is in gold behind the "SinemArt" text, while the "tahun" text is below the "Art" text and in the same font as the logo itself, albeit in black and in a much smaller size.
An enhanced widescreen version of the logo was used from 4 December 2021 to 2 March 2022.

Technique: CGI.

Audio: A piano-and-strings tune, followed by a triumphant fanfare when the logo finishes. Otherwise, it would use the opening/closing theme to the soap operas/TV movies.

Availability: Seen on many Indonesian soap operas and TV movies from 2003 to 2022 that starting mainly aired on SCTV and then mainly aired on RCTI and later moving back to SCTV.

2nd Logo (March 3, 2022-)

Visuals: On a blue sky environment, there is a busy street with an elevated viaduct running through it, with vehicles and buildings which quickly zooms in through the other Indonesian buildings with a more realistic body of water in front of it with the word "SinemArt" writes itself in the same font from before. When it finishes writing, the front turns red and the borderlined text saying "PRODUCTIONS" in the same font from the 2012 version of the previous logo fades in as everything else fades to white.

Variants:

There is also a nighttime version of the logo. The variant was introduced on March 18, 2022, 15 days after the main variant.
Just like the previous logo, the opening variant ends on the background being black and the word "Mempersembahkan" in the spaced out Nexa Bold font (and uppercase) replacing the borderlined "PRODUCTIONS", though "SinemArt" retains its usual size.
There is an alternate version of the black background variant used as both an opening and closing logo. In this version, the logo is shortened with nothing below the "SinemArt" text.

Technique: CGI.

Audio: A more majestic and powerful re-orchestration of the previous logo's theme. Otherwise, it would use the opening/closing theme to the soap operas/TV movies.

Audio Variant:

On the alternate black BG version, the theme is shortened to just a six-note fanfare.

Availability: Seen on many Indonesian soap operas and TV movies from 2022-present that mainly aired on SCTV. The alternate black BG version is used on co-productions with Ess Jay Studios.

◄	Prima Entertainment

SinemArt Productions