Song Fa

From the Audiovisual Identity Database, the motion graphics museum

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Background

Song Fa is a Singaporean restaurant chain with roots dating back to 1969 in Johor Road.

Logo (June 6, 2024)

Visuals: On a white background, a little boy in a yellow shirt and brown overalls is on a single swingset, swinging back and forth. Later, he gets up and walks to a smiling old man next to a wooden stand featuring kitchen items and a label containing two laurel wreaths, the vertically stacked characters "松發", and "SONG FA" below, all in gold. When the boy is reaching for the dish being held by the man, the screen zooms out, the logo on the stand fades in without the two characters, and the background becomes dark red. After the zoom-out, the people and objects are replaced with the aforementioned characters.

Technique: Flash animation.

Audio: The sound of the little boy's dialogue are heard, which include him humming a song and then cheering and thanking the man serving him food. At the start, creaking from the swingset is heard. After the dialogue, a soft synth stinger plays.

Availability: The logo is seen on I Not Stupid 3.

External Link

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