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Background

Time-Life Video was formed initially as a music and video direct-marketing division of Time Inc. In 2003, AOL Time Warner (now Warner Bros. Discovery) sold Time-Life to Direct Holdings Americas, Inc. Later in 2013, Reader's Digest Association sold Time-Life to Mosaic Media Investment Partners, a catalog and online retailer. In 2023, Time Life Video and its only official online retailer was shut down, followed by the closing of Direct Holdings in early 2024.

Contents

1st Logo (1978-1980)	2nd Logo (1978-1980)	3rd Logo (June 25, 1980-1986)	4th Logo (1986-1992, 1996)	5th Logo (1992-2000)	6th Logo (2000-2023)	7th Logo (2007-2017)

1st Logo (1978-1980)

Visuals: On a purple background, a lavender rectangle is seen in the center of the screen. To the left, a black box with a red TV tube shape is seen, containing the conjoined letters "TLV" in white. To the right, the stacked text "GREAT PROGRAMS TIME-LIFE VIDEO" is seen at the bottom in a black Arial font.

Technique: A still, digital graphic with cross-dissolve transitions.

Audio: None.

Availability: It only appeared on the Great Programs series of beta tapes. One of the tapes released in this series was an early issue of Ten Who Dared.

2nd Logo (1978-1980)

Visuals: On a red background, the official Time logo in a white rectangle scrolls up and settles in place as the Life logo scrolls in a red rectangle. It rests in the middle as the rectangle expands to the other side of the white rectangle. The word "VIDEO" appears in sync with the music and the logo then flashes between the logo and the text in the same font as "VIDEO". It ends up on the text and then the text zooms and fades out as the first letter of each word zoom in to form the symbol in the 1st logo, taking up the whole screen.

Variant: A slightly shorter version exists where it starts when the white rectangle is just finished scrolling upwards. The quality of the logo also is lower, with duller colors and visible boxes around the text.

Technique: Cel animation.

Audio: A synthesized flute tune that is in sync with the animations with a flourish at the end.

Availability: This was used in tandem with the first logo on VHS. It appeared on early VHS releases of NOVA.

3rd Logo (June 25, 1980-1986)

Visuals: On a black background, a white, conjoined, slanted "TL" (with the "L" connected near the end of the "T") zooms into place onto a television-like box with a red screen in the center, forming trails of itself as it moves (a la the 1977 Filmways logo). Once it reaches the screen, it quickly flashes and merges with the box to form the logo. The stacked text "TIME LIFE VIDEO", in an Arial font, fades in underneath the logo when it completes its formation.

Trivia: This logo is a modified variant of the Time-Life Television logo of the time, with the music from that logo being used as well.

Variant: A filmed version exists.

Technique: Slit-scan and camera-controlled animation.

Audio: A shrill Moog synthesizer sounder performed by Leonard Rosenman.

Audio Variants:

Sometimes, an announcer will say, "The material of this videocassette is protected by copyright. It is for private use only, and any other use including copying, reproducing, or performance in public, in whole or in part, is prohibited by law."
A silent version exists.

Availability:

It appears on some NOVA tapes. It also appears on the original release of The Kinks: One for the Road. The filmed version appears on the NOVA episode "The Miracle of Life", which is available for viewing on the Internet Archive.
It also appears at the end of the 1985 Vestron release of The Private Eyes.
Also appears on Ambrose Video DVD releases of The Long Search.

4th Logo (1986-2000s)

Visuals: On a black background, a white square containing the current Time-Life logo, which resembles the 2nd logo but with a thicker font for the logos and the red rectangle being smaller, and the text "VIDEO", in a Microgramma font below it. Everything takes up almost the entire screen.

Variants:

A variant without the square exists. The logo is also slightly smaller.
On Australian releases, the logo will be at half-size and a dark blue haze can be seen.
An animated version has "Presents", in a Microgramma font, sliding down from the top of the screen, wiping in the logo in a larger white square.
- A French version with a different font and a smaller square exists.

Technique: A still graphic.

Audio: None.

Availability: Seen on many releases from the period, and was sparingly used in tandem with the 5th logo. The smaller variant is seen on Animal Bloopers with Jack Hanna.

5th Logo (1992-2000)

Visuals: On a blue background with a white haze on the bottom, the Time-Life logo is seen to the left. Next to it, a TV shape made of interlocking black and white triangles and inverted colors is seen. Below it all, "VIDEO" is seen taking up the entire size of the logo.

Variant: A zoomed-in version exists.

Technique: A still graphic.

Audio: None.

Availability: Seen on Time-Life releases from the period like The Big Comfy Couch tapes. This logo also appears on video releases of season 1 episodes of Barney & Friends although a few were released independently. Also appeared on some Best of Saturday Night Live videos (1992/93) they co-distributed with Starmaker Entertainment and Growing Up Wild tapes at the end, which use the zoomed-in version.

6th Logo (2000-2023)

Visuals: Fading in to a scrolling montage of various clips, surrounded by darkness, the wordmarks of the Time-Life logo zoom out at angles from in front of the screen and a ping appears, turning the rectangle of clips red. The wordmarks move into place as they zoom out, with "VIDEO" in a white Microgramma font, wiping in from left to right, glowing out an trail as it does.

Variant: A widescreen variant exists.

Technique: CGI.

Audio: A tribal tune and a laser sound when "VIDEO" appears.

Availability: Seen on latest releases from 2000-2023, like Best of The Muppet Show. Other DVD releases from 2007-2017, however, may use the next logo below.

7th Logo (2007-2017)

Visuals: On a black background, the two halves of the Time-Life logo pan across the screen, with the "LIFE" rectangle hollowed out to let light through it. It then cuts to several clips of the words moving in front and behind each other. It then cuts to the words moving away from each other and zooming out into their usual positions as they shine, a lens flare retracting the light trails and a white square appears behind the logo, of which it turns into a dim version of the print logo. A copyright stamp appears below.

Technique: CGI.

Audio: A synth tune ending with a brief synth-choir. The tune itself is a modified version of the song "Ready to Fly", released by Universal Production Music in 2001.

Availability: Can be found on DVDs of This Is Tom Jones and Blu-rays of Rock 'n' Roll Hall of Fame.

@@ Line 1: / Line 1: @@
-{{Guidance|reason=flashing}}{{PageButtons|Time-Life Video|Warning Screens=1}}
 {{PageCredits|description=codyfinke, mr3urious, Tlogos and MariluHennerArtist45|capture=codyfinke, Eric S., V of Doom, TLogos and Henrynguye5|edits=Henrynguye5 |video=LogicSmash}}
 ===Background===
-'''Time-Life Video''' was formed initially as a music and video direct-marketing division of [[Time Inc.]] In 2003, [[WarnerMedia|AOL Time Warner]] (now WarnerMedia and later Warner Bros. Discovery) sold Time-Life to Direct Holdings Americas, Inc. Later in 2013, [[Reader's Digest Home Entertainment|Reader's Digest Association]] sold Time-Life to Mosaic Media Investment Partners, a catalog and online retailer.
+'''Time-Life Video''' was formed initially as a music and video direct-marketing division of [[Time Inc.]] In 2003, [[WarnerMedia|AOL Time Warner]] (now Warner Bros. Discovery) sold Time-Life to Direct Holdings Americas, Inc. Later in 2013, [[Reader's Digest Home Entertainment|Reader's Digest Association]] sold Time-Life to Mosaic Media Investment Partners, a catalog and online retailer. In 2023, Time Life Video and its only official online retailer was shut down, followed by the closing of Direct Holdings in early 2024.
 {{ImageTOC
@@ Line 11: / Line 10: @@
 |Time-Life Video Presents (1986).jpg|4th Logo (1986-1992, 1996)
 |Time Life Video (1992-2001).jpg|5th Logo (1992-2000)
-|Time Life Video AU logo.png|6th Logo (Early-Mid 1990's)
+|Time Life Video (2001-).jpg|6th Logo (2000-2023)
-|Time Life Video (2001-).jpg|7th Logo (2000- )
+|Time Life (2007-).jpg|7th Logo (2007-2017)
-|Time Life (2007-).jpg|8th Logo (2007-2017)
 }}
 ===1st Logo (1978-1980)===
+<tabber>Image=
 [[File:Time Life Video (1978-1980, Great Programs variant) .jpg|center|350px]]
+|-|Video=
-{{YouTube|id=https://youtu.be/AHfTB6HSono}}
+{{YouTube|id=AHfTB6HSono}}
+</tabber>
-'''Visuals:''' On a purple background, we see a red box surrounded by a black square outline, resembling a television. Inside the TV, we see a long "T" connected to a long "L", which is connected to a long "V", next to it, the words "Great Programs" appears next to the TV with a trademark sign next to it. Under that are the words "TIME-LIFE VIDEO" in a faded font. A white haze surrounds the logo.
+'''Visuals:''' On a purple background, a lavender rectangle is seen in the center of the screen. To the left, a black box with a red TV tube shape is seen, containing the conjoined letters "'''TLV'''" in white. To the right, the stacked text "'''GREAT PROGRAMS''' TIME-LIFE VIDEO" is seen at the bottom in a black Arial font.
-'''Technique:''' None.
+'''Technique:''' A still, digital graphic with cross-dissolve transitions.
 '''Audio:''' None.
 '''Availability:'''  It only appeared on the ''Great Programs'' series of beta tapes. One of the tapes released in this series was an early issue of ''Ten Who Dared''.
-'''Legacy:''' Along with the [[Magnetic Video Corporation]] logo, this is one of the earliest home video logos.
 ===2nd Logo (1978-1980)===
+<tabber>Image=
 <gallery mode="packed" heights="200">
 File:Time Life Video (1978-1980).jpg
 File:Time Life Video (1978-1980) part 2.jpg
 </gallery>
+|-|Video=
-{{YouTube|id=https://youtu.be/kwmI5Tnlp8M}}{{guidance detail|reason=flashing(0:02)}}
+{{YouTube|id=kwmI5Tnlp8M}}
+</tabber>
-'''Visuals:''' On a red background, the official Time logo in a white rectangle scrolls up and settles in place as the Life logo scrolls in a red rectangle. It rests in the middle as the rectangle expands to the other side of the white rectangle. The word "VIDEO" appears in sync with the music and the logo then flashes between the logo and the text in the same font as "VIDEO". It ends up on the text and then the text zooms and fades out as the first letter of each word zoom in to form the symbol in the 1st logo, taking up the whole screen.
+'''Visuals:''' On a red background, the official Time logo in a white rectangle scrolls up and settles in place as the Life logo scrolls in a red rectangle. It rests in the middle as the rectangle expands to the other side of the white rectangle. The word "'''VIDEO'''" appears in sync with the music and the logo then flashes between the logo and the text in the same font as "'''VIDEO'''". It ends up on the text and then the text zooms and fades out as the first letter of each word zoom in to form the symbol in the 1st logo, taking up the whole screen.
-'''Variant:''' A short version also exists where it starts when the white rectangle is just finished scrolling upwards. The quality of the logo also is lower, with duller colors and visible boxes around the text.
+'''Variant:''' A slightly shorter version exists where it starts when the white rectangle is just finished scrolling upwards. The quality of the logo also is lower, with duller colors and visible boxes around the text.
 '''Technique:''' Cel animation.
-'''Audio:''' A synthesized flute tune that is in sync with the animations with a flourish at the end. It sounds like the NBC Peacock theme from 1962-1975.
+'''Audio:''' A synthesized flute tune that is in sync with the animations with a flourish at the end.
-'''Availability:'''  This was used in tandem with the first logo on VHS. It appeared on early VHS releases of ''NOVA''.
+'''Availability:''' This was used in tandem with the first logo on VHS. It appeared on early VHS releases of ''NOVA''.
 ===3rd Logo (June 25, 1980-1986)===
+<tabber>Images=
 <gallery mode="packed" heights="200">
 File:Time Life Video (1985).jpg
 File:Time-Life Video closing logo (1980).jpg
 </gallery>
+|-|Videos=
-{{YouTube|id=https://youtu.be/G3Pf_nHcxJg|id2=https://youtu.be/TQ4WjTktJ3M|id3=https://www.youtube.com/watch?v=cBqfinKOMKM&list=PLvYnTRoRGu0GhIB-b3KbNbPYD4BqNSv52&index=1&pp=gAQBiAQB|id4=https://youtu.be/Rdodh9Ri_HM|id5=https://youtu.be/gEnc6ID4ZBE?list=PLwXVTgLOx7bymuo9fIdApuOlHsgCewaIl}}
+{{YouTube|id=G3Pf_nHcxJg|id2=TQ4WjTktJ3M|id3=cBqfinKOMKM|id4=Rdodh9Ri_HM|id5=gEnc6ID4ZBE}}
+</tabber>
+'''Visuals:''' On a black background, a white, conjoined, slanted "'''''TL'''''" (with the "'''''L'''''" connected near the end of the "'''''T'''''") zooms into place onto a television-like box with a red screen in the center, forming trails of itself as it moves (a la the 1977 [[Filmways Television|Filmways]] logo). Once it reaches the screen, it quickly flashes and merges with the box to form the logo. The stacked text "TIME LIFE VIDEO", in an Arial font, fades in underneath the logo when it completes its formation.
-'''Visuals:''' Same as the [[Time-Life Television]] logo of the time, but it reads "TIME LIFE VIDEO" instead.
+'''Trivia:''' This logo is a modified variant of the [[Time-Life Television]] logo of the time, with the music from that logo being used as well.
-'''Variant:''' There is also a filmed version.
+'''Variant:''' A filmed version exists.
-'''Technique:''' Same as the Time-Life Television logo of the time.
+'''Technique:''' Slit-scan and camera-controlled animation.
-'''Audio:''' Same as the Time-Life Television logo. Sometimes an announcer will say, "The material of this videocassette is protected by copyright. It is for private use only, and any other use including copying, reproducing, or performance in public, in whole or in part, is prohibited by law."
-'''Audio Variant:''' A silent version exists.
+'''Audio:''' A shrill Moog synthesizer sounder performed by Leonard Rosenman.
+'''Audio Variants:'''
+*Sometimes, an announcer will say, "The material of this videocassette is protected by copyright. It is for private use only, and any other use including copying, reproducing, or performance in public, in whole or in part, is prohibited by law."
+*A silent version exists.
 '''Availability:'''
 *It appears on some ''NOVA'' tapes. It also appears on the original release of ''The Kinks: One for the Road''. The filmed version appears on the ''NOVA'' episode "The Miracle of Life", which is available for viewing on the Internet Archive.
-*It makes a surprise appearance at the end of the 1985 [[Vestron Video|Vestron]] release of ''The Private Eyes''.
+*It also appears at the end of the 1985 [[Vestron Video|Vestron]] release of ''The Private Eyes''.
 *Also appears on [[Ambrose Video]] DVD releases of ''The Long Search''.
-===4th Logo (1986-1992, 1996)===
+===4th Logo (1986-2000s)===
+<gallery mode="packed" heights="200">
-[[File:Time-Life Video Presents (1986).jpg|center|350px]]
+Time-Life Video Presents (1986).jpg
-{{YouTube|id=https://youtu.be/bMg669bcJ6U}}
+Time_Life_Video_AU_logo.png
+</gallery>
-'''Visuals:''' On a black background, we see the current Time Life logo which almost takes up the screen with the words "VIDEO" under it, slightly smaller than the logo.
+'''Visuals:''' On a black background, a white square containing the current Time-Life logo, which resembles the 2nd logo but with a thicker font for the logos and the red rectangle being smaller, and the text "'''VIDEO'''", in a Microgramma font below it. Everything takes up almost the entire screen.
-'''Trivia:''' This logo was based off the Time-Life Books logo used from 1961 to this current day.
+'''Variants:'''
-'''Variant:''' There's a version that has a fully black background and is 2x smaller.
+* A variant without the square exists. The logo is also slightly smaller.
+* On Australian releases, the logo will be at half-size and a dark blue haze can be seen.
+* An animated version has "'''Presents'''", in a Microgramma font, sliding down from the top of the screen, wiping in the logo in a larger white square.
+** A French version with a different font and a smaller square exists.
-'''Technique:''' None.
+'''Technique:''' A still graphic.
 '''Audio:''' None.
-'''Availability:'''  Seen on releases from the period. The variant is seen on ''Animal Bloopers with Jack Hanna''.
+'''Availability:'''  Seen on many releases from the period, and was sparingly used in tandem with the 5th logo. The smaller variant is seen on ''Animal Bloopers with Jack Hanna''.
 ===5th Logo (1992-2000)===
 [[File:Time Life Video (1992-2001).jpg|center|350px]]
-'''Visuals:''' On a blue background with a white haze on the bottom, we see the well-known Time Life logo. Next to it, we see some black and white zig-zag patterns with an outline of a TV. under that is the words "VIDEO" in a bold font lengthened to match with the width of the logo.
+'''Visuals:''' On a blue background with a white haze on the bottom, the Time-Life logo is seen to the left. Next to it, a TV shape made of interlocking black and white triangles and inverted colors is seen. Below it all, "'''VIDEO'''" is seen taking up the entire size of the logo.
+'''Variant:''' A zoomed-in version exists.
-'''Variants:'''
-*An extended version exists.
-*A zoomed-in version exists.
-'''Technique:''' None.
+'''Technique:''' A still graphic.
 '''Audio:''' None.
-'''Availability:''' Seen on Time-Life releases from the period like ''The Big Comfy Couch'' tapes. This logo also appears on video releases of season 1 episodes of ''Barney & Friends'' although a few were released independently. Also appeared on some ''Best of Saturday Night Live'' videos 1992/93 they co-distributed with [[Starmaker Entertainment]].
+'''Availability:''' Seen on Time-Life releases from the period like ''The Big Comfy Couch'' tapes. This logo also appears on video releases of season 1 episodes of ''Barney & Friends'' although a few were released independently. Also appeared on some ''Best of Saturday Night Live'' videos (1992/93) they co-distributed with [[Starmaker Entertainment]] and ''Growing Up Wild'' tapes at the end, which use the zoomed-in version.
+===6th Logo (2000-2023)===
+<tabber>Image=
+[[File:Time Life Video (2001-).jpg|center|350px]]
+|-|Video=
+{{YouTube|id=https://youtu.be/eiXcfmf9Ar0}}
+</tabber>
+'''Visuals:''' Fading in to a scrolling montage of various clips, surrounded by darkness, the wordmarks of the Time-Life logo zoom out at angles from in front of the screen and a ping appears, turning the rectangle of clips red. The wordmarks move into place as they zoom out, with "'''VIDEO'''" in a white Microgramma font, wiping in from left to right, glowing out an trail as it does.
-===6th Logo (Early-Mid 1990's)===
-[[file:Time_Life_Video_AU_logo.png|300px|center]]
+'''Variant:''' A widescreen variant exists.
-'''Visuals:''' On a black-dark blue gradient background, we see the current Time-Life Video logo in a white square.
-'''Technique:''' None.
+'''Technique:''' CGI.
+'''Audio:''' A tribal tune and a laser sound when "'''VIDEO'''" appears.
-'''Audio:''' None.
-'''Availability:''' Seen on Australian Time-Life Video releases.
+'''Availability:''' Seen on latest releases from 2000-2023, like ''Best of The Muppet Show''. Other DVD releases from 2007-2017, however, may use the next logo below.
+===7th Logo (2007-2017)===
+<tabber>Image=
+[[File:Time Life (2007-).jpg|center|350px]]
+|-|Video=
+{{YouTube|id=czUsNIZW--w}}
+</tabber>
+'''Visuals:''' On a black background, the two halves of the Time-Life logo pan across the screen, with the "'''LIFE'''" rectangle hollowed out to let light through it. It then cuts to several clips of the words moving in front and behind each other. It then cuts to the words moving away from each other and zooming out into their usual positions as they shine, a lens flare retracting the light trails and a white square appears behind the logo, of which it turns into a dim version of the print logo. A copyright stamp appears below.
-===7th Logo (2000- )===
-[[File:Time Life Video (2001-).jpg|center|350px]]{{YouTube|id=https://youtu.be/eiXcfmf9Ar0}}
-'''Visuals:''' We see many pictures scrolling up and down. Then, the pictures clear away to a square, and "TIME LIFE", with "TIME" in the Time Magazine logo font and "LIFE" in the Life Magazine logo font, scroll to us. Then the pictures in the rectangle turn red to make its presence for the Life magazine corporate logo. The word "VIDEO" wipes under the Life corporate logo in a "laser" effect. At this time, a lens flare appears on the top left of "LIFE".
-'''Variants:'''
-* A widescreen variant exists.
-* On some tapes, a videotaped version of the logo exists.
 '''Technique:''' CGI.
+'''Audio:''' A synth tune ending with a brief synth-choir. The tune itself is a modified version of the song "Ready to Fly", released by Universal Production Music in 2001.
-'''Audio:''' A tribal tune and a laser sound when "VIDEO" appears.
-'''Availability:''' Seen on some releases since 2000. Other DVD releases however may use the next logo below.
-===8th Logo (2007-2017)===
-[[File:Time Life (2007-).jpg|center|350px]]
-{{YouTube|id2=https://youtu.be/czUsNIZW--w}}
-'''Visuals:''' On a black background, we see the Time and Life logos (with "LIFE" in its usual red rectangular shape) flying and scrolling towards the view in different directions with red lights beaming through each other. They meet in the center as we pan out a tad bit. Then, a red lens flare brings fourth a platinum-colored border around the Time Life logo. A disclaimer then appears below.
-'''Technique:''' CGI.
+'''Availability:''' Can be found on DVDs of ''This Is Tom Jones'' and Blu-rays of ''Rock 'n' Roll Hall of Fame''.
-'''Audio:''' A catchy synth tune ending with a brief synth-choir. The tune in question is a modified version of the song "Ready to Fly" released by Universal Production Music in 2001.
+{{Home Entertainment-Navbox}}
-'''Availability:''' Can be found on DVDs of ''This Is Tom Jones'' and Blu-Rays of ''Rock 'n' Roll Hall of Fame''.
 [[Category:Logos with content warnings for flashing images]]
 [[Category:United States]]
@@ Line 146: / Line 149: @@
 [[Category:American home entertainment logos]]
 [[Category:Time-Life]]
+[[Category:Logos with music by Universal Production Music]]