User:2K-tan/sandbox/commercials
From the Audiovisual Identity Database, the motion graphics museum
< User:2K-tan | sandbox
Tums
COUNTRY: United States
Type of company: Medicine product
Background
Tums is an antacid product manufactured by Haleon in St. Louis, MO.
Tag (1981-1990s)
Visuals: On a black background, the packaging for Tums is shown at the center. There are four close-up cuts that gradually increase to the beat, before the screen cuts to the spokesperson of the commercial holding the same product and smiling at the camera.
Technique: Stop-motion, with the final shot usually being live-action.
Audio: A dramatic 5-note piano theme with a group of men repeatedly singing "Tums" to the beat, in the style of the Dragnet theme.
Availability: Seen at the end of their 1980s commercials, which often have spokespersons endorsing the product.