Village Cinemas

From the Audiovisual Identity Database, the motion graphics museum


Background

Village Cinemas is an Australian cinema chain, operated by Australian Theatres, whom also operate Greater Union, BCC, and Event Cinemas. It was established in 1954 by Roc Kirby as a Drive-in theatre in Croydon, Victoria. It has since expanded to operate 21 different locations across Victoria and Tasmania inlcuding one remaining drive-in theatre at Coburg.

1st (Known) Logo (1980s)

Visuals: On a blue background, the word "VILLAGE", made up of dots, zooms out onto the screen, letter by letter, each leaving behind a trail. Once the entire word has formed, it shoots forward a trail of light.

Technique: Early computer effects.

Audio: A synth-brass stab with each letter appearing, along with the trail of light, accompanied by a male announcer saying "Village brings you the hits".

Availability: Presumably used in cinemas at the time.

2nd (Known) Logo (1992?-)

Visuals: A chrome curve comes from the right of screen. The curve then moves down, turning out to be the large "V", and several more segments appear. They all zoom back to reveal the logo same as before, but chrome. Underneath the word "VILLAGE CINEMAS" along with a line separating the byline "A VILLAGE ROADSHOW COMPANY" in the same font fade in.

Technique: CGI.

Audio: A calm, echoing 12-note electronic piano tune.

Availability: Shown at the start of every screening at a Village branded cinema.

Village Cinemas
Warner Village Cinemas
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