Astley Baker Davies

Background

Astley Baker Davies is a British animation company founded by Neville Astley, Mark Baker and Phil Davies in January 1994. It was best known for co-producing the 2D-animated educational show Peppa Pig. In 2015, they were acquired by Entertainment One. In 2023, the company became a subsidiary of Hasbro's newly created division Hasbro Entertainment, due to eOne being sold to Lionsgate in December of that year.

Logo (May 31, 2004-)

In-credit version
Prototype variant

Visuals: On a black background, there is an oval with a sphere and an upside-down triangle shape inside. The oval spins a bit, while the company name wrapped around it appears, and the oval stops spinning.

Variants:

The standard variant is usually coloured light blue; however, a white variant exists.
- A sub-variant exists on post-2020 prints of The Big Knights, in which the shapes inside are replaced with silhouettes of Sir Morris and Sir Boris' helmets, and the text is replaced with "THE・BIG・KNIGHTS・LTD".
There is an in-credit variant, sometimes with a shadow.
A still version of this logo exists.
A variant with this logo (in black) in a gray rectangle with oval spinning is seen on the company website.
On Peppa Pig: My First Cinema Experience, the eOne logo spins to reveal the logo.
On the Peppa Pig pitch pilot from 2002, there is a prototype variant where the text is on the bottom with a different font, and a website URL is seen.

Technique: 2D digital animation most likely done in CelAction2D.

Audio: Squeaking chair/door sounds when the oval spins, and a click when it stops spinning. Otherwise, the ending theme or none.

Audio Variant: On the 2002 pilot of Peppa Pig, the sounds are heard at the same time as the titular character's laugh.

Availability:

The in-credit version appears on Ben & Holly's Little Kingdom and seasons 1 to 8 of Peppa Pig.
The animated version can be spotted on DVDs of the aforementioned shows, such as the 2009 remaster of The Big Knights. However, original prints of the aforementioned show don't use this logo at the start.
The 2009 remaster of The Big Knights contains the still logo at the end of episodes, but original prints use the BBC Worldwide logo.

Legacy: It's association with Peppa Pig did not give it a good reputation.