BMG Ariola Miller

From the Audiovisual Identity Database, the motion graphics museum

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Background

BMG Ariola Miller was created in 1987 as a joint venture of German music companies Bertelsmann Music Group, Ariola and Miller. It served as a subsidiary of BMG Video, and focused on releasing children's material and budget titles in Germany (in collaboration with Europa Video). The joint venture was renamed to BMG Family Entertainment in 2004 when Bertelsmann merged their music business with Sony Music Entertainment.



1st Logo (1987?-1995?)


Visuals: On a gray background, there is the BMG logo with a segmented triangle appearing, with the words "BMG ARIOLA MILLER GMBH" under a red line. Below appears the word "präsentiert".

Technique: 2D animation.

Audio: A playful xylophone theme.

Availability: Unknown. [Examples?]

2nd Logo (1995-2003)


Visuals: Same as the 1995 BMG Video logo, but "VIDEO" is replaced with "ARIOLA MILLER" (in a cheap font), whose letters then horizontally align themselves to face the viewer on a still background. The logo's animation then plays again, but it is sped-up and played backwards.

Technique: CGI.

Audio: The first half is the same as the BMG Video logo, then ascending and descending synth notes are heard in the second half.

Availability: Unknown. [Examples?]

3rd Logo (2003-2004)


Visuals: On a black background, blue and red lights appear from the center of the screen. The lights reveal the BMG Ariola Miller logo, this time with the bottom text in the same font as "VIDEO" in the 1995 logo appears in, which slowly flips up as it zooms in. After it zooms in, the logo stands still and the triangle and line light up, followed by the lettering doing the same thing.

Technique: CGI.

Audio: Same as before.

Availability: Unknown. [Examples?]

BMG Ariola Miller
BMG Family Entertainment
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