Casablanca Classics

From the Audiovisual Identity Database, the motion graphics museum


Logo (1990)

Visuals: On a black background with Marilyn Monroe is the following text in yellow scrolling up:

"Quien ama la vida, ama el cine"
Esta frase, utilizada en algunos
países como slogan publicitario
para estimular a los
espectadores a que acudan
a las salas, lleva camino
de convertirse en una
gran verdad.
El día 28 de diciembre de 1895
en el Grand Café de París,
situado en el Boulevard
Des Capucines Nro. 14,
los hermanos Lumiére
realizaron la primera
exhibición pública oficial
de su recién inventado
"Cinematographe".
El séptimo arte había nacido.
Lo que quizás menos soñaban
los hermanos Lumiére y
quienes asistieron a las
primeras proyecciones,
era que esa nueva forma de
comunicación se iba
a transformar muy rápidamente
en un fenómeno social
y cultural.
Tras el período de los pioneros
y primeros aventureros,
el cine comenzó a encontrar
su verdadero camino con
films que respetando
sus géneros originales,
se sustentan a sí mismos
como la expresión más
genuina y representativa
de nuestro siglo.
"Casablanca Classics"
y la magia del video
hacen ahora posible
disfrutar a pleno,
en sus versiones originales
y completas con subtitulado
electrónico, obras de todos
los tiempos que han de perdurar
eternamente por la excelencia
de su realización.

After a few seconds, the following text scrolls up and stops:

Señoras y señores,
la función está por comenzar...

It scrolls up after a few seconds. Then a few seconds later, the screen fades to a creamy background, with a movieboard that reads "Casablanca" with "Classics" below. On the right of it there's a still shot of Humphrey Bogart and Ingrid Bergman. (from the 1942 movie Casablanca).

Translation:
"Who loves life, loves cinema" This phrase, used in some countries as an advertising slogan to encourage viewers to go to theaters, is on its way to becoming a great truth. On December 28, 1895 at the Grand Café in Paris, located at Boulevard Des Capucines No. 14, the Lumiére brothers held the first official public exhibition of their recently invented "Cinematographe". The seventh art was born. What the Lumiére brothers and those who attended the first screenings perhaps least dreamed of was that this new form of communication was going to very quickly become a social and cultural phenomenon. After the period of the pioneers and first adventurers, the cinema began to find its true path with films that, respecting their original genres, sustain themselves as the most genuine and representative expression of our century. "Casablanca Classics" and the magic of video now make it possible to fully enjoy, in their original and complete versions with electronic subtitles, works from all times that will last forever due to the excellence of their production. Ladies and gentlemen, the show is about to begin...

Variant: Sometimes, the words "Los invitamos a ver escenas de otros éxitos" scrolls up and stops below the logo.

Technique: Chyron effects.

Audio: A cover version of "As Time Goes By", at least sung by Carly Simon and Stevie Wonder. The beginning was heard, only featuring Carly Simon.

Availability: Seen on Casablanca Classics releases in Argentina. [Examples?]

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