Filmayer Video

From the Audiovisual Identity Database, the motion graphics museum


Background

Filmayer is a film distributor and home video company that was founded in the 1960s. Originally started as a cinema distributor, it expanded to home video releases under the FIlmayer Video label and became a staple in the Spanish rental industry.

Filmayer

1st Logo (Mid-Late 1970s?)


Visuals: On a black background, there is a gray filmreel with a filmstrip sticking out of it, which has a star symbol and "FILMAYER SA" placed over it. Below it is "PRESENTA".

Technique: A still, printed image.

Audio: The opening theme.

Availability: So far, spotted on the 1985 release of Walt Disney's Cartoon Carousel, a compilation of classic shorts released in movie theaters in Spain.

2nd Logo (Late 1970s-Mid 1980s)

Visuals: On an orange background, there is a white lowercase letter "f" drawing in, and then the color turns blue, and then a line draws on the letter. On the bottom right, the word "FILMAYER" wipes in, followed by the text "presenta" in a script font.

Technique: Cel animation.

Audio: None.

Availability: Seen on theatrical releases and early Filmayer Video releases. [Examples?]

Filmayer Video

1st Logo (Mid-Late 1980s)

Visuals: On a white background, there is the same Filmayer logo in chrome, with a black shiny outline. On the bottom right is the text:

FILMAYER
V I D E O

also in metallic chrome.

Technique: A still, printed image.

Audio: None.

Availability: Seen on Filmayer Video releases from the era. [Examples?]

2nd Logo (Late 1980s-Early 1990s)


Visuals: On a space background, there is a blue metallic filmstrip. The sprocket holes disappear and the shape positions itself. A blue, small, thin line quickly passes through the shape, making a metallic line appear, forming a lowercase letter "f". The word "FILMAYER" appears letter by letter. The word "VIDEO" then zooms in towards the screen, and settles beneath the word "FILMAYER".

Technique: Computer animation.

Audio: None.

Availability: Seen on Who are Pixie and Dixie? before the Turner and Hanna-Barbera logos.

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