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===Background===
'''Illumination''' (formerly '''Illumination Entertainment''') is the animation production company of Chris Meledandri, the executive producer of ''Ice Age'' and ''Robots''. It is now a subsidiary of [[Universal Pictures|Universal Studios]], itself a division of NBCUniversal, but didn't use a logo until the cinema debut of ''Despicable Me'' in 2010. The studio is best known for the popular ''Despicable Me'' franchise
=== (July 9, 2010-) ===
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*''Despicable Me 2'': Again, a different design for the text. As with ''Hop'' and ''The Lorax'', the text is already formed, and two minions stand at the bottom right corner of the logo. The one-eyed minion sings "TA-DAAA!", then the two-eyed minion shoves the one-eyed minion aside and also sings "TA-DAAA!". The one-eyed minion then shoves the two-eyed minion and sings "TA-DAAA!" once again, and then the two minions then start yelling "TA-DAAA!" at each other and start pushing and shoving until the one-eyed minion shoves the other off-screen, and triumphantly yells "TA-DAAA!". The off-screen minion then chimes "TA-DAA!", causing the other to mumble in frustration while glancing out at the audience.
*''Minions'': The preceding [[Universal Pictures]] logo has
*''The Secret Life of Pets'' (prototype): A minion is seen teasing a puppy by squeaking a ball. He continues until a group of dogs comes in, and one starts to bark. The minion then throws the ball, but the dogs instead start chasing the minion offscreen. Then, a chihuahua runs after the group of dogs, barking until it goes offscreen. This variant did not make it into the final movie.
*''The Secret Life of Pets'' (final version) and ''Despicable Me 2'' (NBC airing): The background fades in from black. Bob walks in from the right, scatting a tune. After a little while, the text "MIN" and "ION" (perhaps not coincidentally, the word "Minion") turns on and flashes briefly, while the light above the "I" in "MIN" glows. The rest of the text, "ILLU" and "AT" in "ILLUMINATION", along with "ENTERTAINMENT", turn on the same way as "MIN" and "ION". Bob gets excited, shouts "Illumination!" twice, and squees.
**A version that starts where he says "Illumination!" was seen on the shorts ''The Secret Life of Kyle'' and ''Minion Scouts''.
**There is also another version without the "ENTERTAINMENT" text.
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** The logo is covered entirely in snow, with snow also falling throughout. Three minions are seen wearing Christmas outfits as they play with tambourines, while one of the minions plays in the snow, shouting out the company name as he sticks out his tongue. This is also seen at the start of ''Minions Holiday Special''.
*''The Grinch'' (the film itself): Bob is on the right side of the screen, holding a sparkler, and says "Illumination!". Snowball the rabbit, from ''The Secret Life of Pets'' (voiced by Kevin Hart) drops down from the top of the screen and yells "Yeah, Illumination!", and pyrotechnics suddenly spray over the logo's stage, burning Bob's feet. Then some sparklers turn on, dousing the flames and covering Snowball in water. Bob gives his sparkler to Snowball, and the logo's text brightens up the screen to start the movie.
*''The Secret Life of Pets 2'': A red ball bounces under the logo. Six dogs pull Stuart, who is yelling "Stop-ah! Stop-ah!" at them. The dogs crowd at the ball and Stuart smiles. As the ball bounces off, the dogs face the direction, and Stuart screams "Uh...Illumination!" before he gets pulled away, the dogs barking as they do.
*''Sing 2'': The animation is totally different compared to other ones. Stuart, Bob, Kevin, and a load of other minions sing "Illumination!" as they clap along while the camera slowly zooms out to reveal the text above. At the last second, the "ILLU" and "A" in the name abruptly lose power as the screen turns off.
'''Variants:'''
*On the first two trailers for ''Hop'', there's a short version of the ''Despicable Me'' variant in which it just shows the minion peeking in, but the text is already there.
*Some trailers lack the minions, such as the ''Minions'' and ''Sing''
*Starting with the second trailer of ''Despicable Me 3'' and the film itself, "ENTERTAINMENT" is removed.
'''FX/SFX:''' The minion(s) and the text, animated my Illumination themselves. None for the still
'''Music/Sounds:''' Just the minion(s) (
'''Music/Sounds Variant:''' There used to be a version of the ''Despicable Me'' variant on Illumination's website that removes the footstep sound effects from the Minion, the fanfare sounds a little different and is louder and a little more bombastic, and the sounds when the Minion falls and crawls off-screen are different. The Minion's sounds are still the same, though.
'''Availability:''' Common. Seen on all of the company's movies, most recently ''Sing 2''. Formerly seen on Illumination's website. Also seen on trailers. ''The Secret Life of Pets'' prototype variant can be found on Facebook.
'''Editor's Note:''' This logo has gained notoriety for its use of the Minions, despite being known as a mascot for the company.
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Illumination (formerly Illumination Entertainment) is the animation production company of Chris Meledandri, the executive producer of Ice Age and Robots. It is now a subsidiary of Universal Studios, itself a division of NBCUniversal, but didn't use a logo until the cinema debut of Despicable Me in 2010. The studio is best known for the popular Despicable Me franchise, its spinoff Minions, and the films The Secret Life of Pets and Sing.
Nickname: "Minions"
Logo: Each film released by the company has a different variant, but they all involve the Minions (the popular side characters from Despicable Me; usually Bob and Stuart) doing a comedic skit in front of, or interacting with, the large stacked text "ILLUMINATION ENTERTAINMENT" (with "ILLUMINATION" written in Futura Condensed).
Variants:
FX/SFX: The minion(s) and the text, animated my Illumination themselves. None for the still versions.
Music/Sounds: Just the minion(s) (voiced by Pierre Coffin) making noises or saying/singing the company name. On the Despicable Me variant, a loud, bombastic three-note fanfare is heard as the logo appears, kinda sounding like the Viacom "Wigga-Wigga" logo, causing the minion to be stunned by the music and falling down. None or the opening theme of the trailer for the still versions.
Music/Sounds Variant: There used to be a version of the Despicable Me variant on Illumination's website that removes the footstep sound effects from the Minion, the fanfare sounds a little different and is louder and a little more bombastic, and the sounds when the Minion falls and crawls off-screen are different. The Minion's sounds are still the same, though.
Availability: Common. Seen on all of the company's movies, most recently Sing 2. Formerly seen on Illumination's website. Also seen on trailers. The Secret Life of Pets prototype variant can be found on Facebook.
Editor's Note: This logo has gained notoriety for its use of the Minions, despite being known as a mascot for the company.