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===Background=== |
===Background=== |
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'''Illumination''' (formerly '''Illumination Entertainment''') is the animation production company of Chris Meledandri, the executive producer of ''Ice Age'' and ''Robots'' and former president of [[20th Century Animation|20th Century Fox Animation]]. It is now a subsidiary of [[Universal Pictures|Universal Studios]], itself a division of NBCUniversal, but didn't use |
'''Illumination''' (formerly '''Illumination Entertainment''') is the animation production company of Chris Meledandri, the executive producer of ''Ice Age'' and ''Robots'', co-executive producer of ''Horton Hears a Who!'', and former president of [[20th Century Animation|20th Century Fox Animation]]. It is now a subsidiary of [[Universal Pictures|Universal Studios]], itself a division of NBCUniversal, but it didn't use an on-screen logo until the cinema debut of ''Despicable Me'' in 2010. The studio is best known for the popular ''Despicable Me'' franchise, its spinoff ''Minions'', and the films ''The Secret Life of Pets'' and ''Sing''. |
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=== (July 9, 2010- ) === |
=== (July 9, 2010- ) === |
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*''The Grinch'' (the film itself): Bob is on the right side of the screen, holding a sparkler, and says "Illumination!". Snowball the rabbit from ''The Secret Life of Pets'' (voiced by Kevin Hart) drops down from the top of the screen and yells "Yeah, Illumination!", and startles Bob as pyrotechnics suddenly spray over the logo's stage, burning Bob's feet. Then some sparklers turn on, dousing the flames and covering Snowball in water. After Snowball says "Oh, man.", Bob gives his sparkler to Snowball, and the logo's text brightens up the screen to start the movie. |
*''The Grinch'' (the film itself): Bob is on the right side of the screen, holding a sparkler, and says "Illumination!". Snowball the rabbit from ''The Secret Life of Pets'' (voiced by Kevin Hart) drops down from the top of the screen and yells "Yeah, Illumination!", and startles Bob as pyrotechnics suddenly spray over the logo's stage, burning Bob's feet. Then some sparklers turn on, dousing the flames and covering Snowball in water. After Snowball says "Oh, man.", Bob gives his sparkler to Snowball, and the logo's text brightens up the screen to start the movie. |
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*''The Secret Life of Pets 2'': A red ball bounces under the logo. Six dogs pull Stuart, who is yelling "Stop-ah! Stop-ah!" at them. The dogs crowd at the ball and Stuart smiles. As the ball bounces off, the dogs face the direction, and Stuart screams "Uh...Illumination!" before he gets pulled away, the dogs barking as they do. The logo cuts to black. |
*''The Secret Life of Pets 2'': A red ball bounces under the logo. Six dogs pull Stuart, who is yelling "Stop-ah! Stop-ah!" at them. The dogs crowd at the ball and Stuart smiles. As the ball bounces off, the dogs face the direction, and Stuart screams "Uh...Illumination!" before he gets pulled away, the dogs barking as they do. The logo then cuts to black. |
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*''Sing 2'': The animation is completely different compared to the other ones. Stuart, Bob, Kevin, and a load of other minions sing "Illumination!" as they clap along while the camera slowly zooms out to reveal the text above. At the last second, the "ILLU" and "A" in the name abruptly lose power as the screen turns off. |
*''Sing 2'': The animation is completely different compared to the other ones. Stuart, Bob, Kevin, and a load of other minions sing "Illumination!" as they clap along while the camera slowly zooms out to reveal the text above. At the last second, the "ILLU" and "A" in the name abruptly lose power as the screen turns off. |
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*On the first two trailers for ''Hop'', there's a short version of the ''Despicable Me'' variant in which it just shows the minion peeking in, but the text is already there. |
*On the first two trailers for ''Hop'', there's a short version of the ''Despicable Me'' variant in which it just shows the minion peeking in, but the text is already there. |
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*Some trailers lack the minions, such as the ''Minions'' and ''Sing'' trailers. Also seen on video games based on Illumination films. This version is also still. |
*Some trailers lack the minions, such as the ''Minions'' and ''Sing'' trailers. Also seen on video games based on Illumination films. This version is also still. |
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*Starting with ''Sing'', the name is three-dimensional. |
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*Starting with the second trailer of ''Despicable Me 3'' and the film itself, "ENTERTAINMENT" is removed. |
*Starting with the second trailer of ''Despicable Me 3'' and the film itself, "ENTERTAINMENT" is removed. |
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*On the web short film ''How to Draw Minions'' (2020), the logo is inverted and in 2D as a 2D version of Bob jumps on the right. |
*On the web short film ''How to Draw Minions'' (2020), the logo is inverted (black text on a white background) and in 2D as a 2D version of Bob jumps on the right. |
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'''FX/SFX:''' The minion(s) and the text, animated by Illumination themselves. None for the still versions. |
'''FX/SFX:''' The minion(s) and the text, animated by Illumination themselves. None for the still versions. |
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'''Music/Sounds:''' Just the minion(s) (voiced by Pierre Coffin) making noises or saying/singing the company name. On the ''Despicable Me'' variant, a loud, bombastic three-note fanfare is heard as the logo appears, kinda sounding like the [[Viacom (1952-2006)|Viacom]] "Wigga-Wigga" logo, causing the minion to be stunned by the music and falling down. None or the opening theme of the trailer for the still versions. |
'''Music/Sounds:''' Just the minion(s) (voiced by Pierre Coffin) making noises or saying/singing the company name. On the ''Despicable Me'' variant, a loud, bombastic three-note fanfare is heard as the logo appears, kinda sounding like the [[Viacom (1952-2006)|Viacom]] "Wigga-Wigga" logo, causing the minion to be stunned by the music and falling down. None or the opening theme of the trailer for the still versions. |
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'''Music/Sounds Variant:''' There used to be a version of the ''Despicable Me'' variant on |
'''Music/Sounds Variant:''' There used to be a version of the ''Despicable Me'' variant on the company's website that removes the footstep sound effects from the Minion, the fanfare sounds a little different and is louder and a little more bombastic, and the sounds when the Minion falls and crawls off-screen are different. The Minion's sounds are still the same, though. |
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'''Availability:''' Common. Seen on all of the company's movies, most recently ''Sing 2''. Formerly seen on Illumination's website. Also seen on trailers. ''The Secret Life of Pets'' |
'''Availability:''' Common. Seen on all of the company's movies, most recently ''Sing 2''. Formerly seen on Illumination's website. Also seen on trailers. The prototype variant for ''The Secret Life of Pets'' is unused, and can either be found on Facebook or through a logo history. |
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'''Editor's Note:''' This logo is considered polarizing for its use of Illumination's mascots, the Minions, and opinions will vary wildly based on whether you find the Minions charming or annoying. The ''Sing 2'' variant is generally considered the best even by those who dislike the other logos, however, and some think it should become the main logo on future films. Some have also proposed that the Minions could be replaced with other Illumination characters (doing what the Minions did in prior films) for a few releases, or just use the still version with no animations whatsoever. |
'''Editor's Note:''' This logo is considered polarizing for its use of Illumination's mascots, the Minions, and opinions will vary wildly based on whether you find the Minions charming or annoying. The ''Sing 2'' variant is generally considered the best even by those who dislike the other logos, however, and some think it should become the main logo on future films. Some have also proposed that the Minions could be replaced with other Illumination characters (doing what the Minions did in prior films) for a few releases, or just use the still version on at least one movie with no animations whatsoever (should also be the closing version). |
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{{Animation-Navbox}} |
{{Animation-Navbox}} |
Illumination (formerly Illumination Entertainment) is the animation production company of Chris Meledandri, the executive producer of Ice Age and Robots, co-executive producer of Horton Hears a Who!, and former president of 20th Century Fox Animation. It is now a subsidiary of Universal Studios, itself a division of NBCUniversal, but it didn't use an on-screen logo until the cinema debut of Despicable Me in 2010. The studio is best known for the popular Despicable Me franchise, its spinoff Minions, and the films The Secret Life of Pets and Sing.
Nickname: "Minions"
Logo: Each film released by the company has a different variant, but they all involve the Minions (the popular side characters from Despicable Me; usually Kevin, Bob and Stuart) doing a comedic skit in front of, or interacting with, the large stacked text "ILLUMINATION ENTERTAINMENT" (with "ILLUMINATION" written in Futura Condensed).
Variants:
FX/SFX: The minion(s) and the text, animated by Illumination themselves. None for the still versions.
Music/Sounds: Just the minion(s) (voiced by Pierre Coffin) making noises or saying/singing the company name. On the Despicable Me variant, a loud, bombastic three-note fanfare is heard as the logo appears, kinda sounding like the Viacom "Wigga-Wigga" logo, causing the minion to be stunned by the music and falling down. None or the opening theme of the trailer for the still versions.
Music/Sounds Variant: There used to be a version of the Despicable Me variant on the company's website that removes the footstep sound effects from the Minion, the fanfare sounds a little different and is louder and a little more bombastic, and the sounds when the Minion falls and crawls off-screen are different. The Minion's sounds are still the same, though.
Availability: Common. Seen on all of the company's movies, most recently Sing 2. Formerly seen on Illumination's website. Also seen on trailers. The prototype variant for The Secret Life of Pets is unused, and can either be found on Facebook or through a logo history.
Editor's Note: This logo is considered polarizing for its use of Illumination's mascots, the Minions, and opinions will vary wildly based on whether you find the Minions charming or annoying. The Sing 2 variant is generally considered the best even by those who dislike the other logos, however, and some think it should become the main logo on future films. Some have also proposed that the Minions could be replaced with other Illumination characters (doing what the Minions did in prior films) for a few releases, or just use the still version on at least one movie with no animations whatsoever (should also be the closing version).