Paramount Animation

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 00:13, 16 February 2022 by Hb1290 (talk | contribs) (Text replacement - "Category:ViacomCBS" to "Category:Paramount Global")


Background

Paramount Animation is the feature animation division of American film studio Paramount Pictures. It was founded in 2011 after the box office success of Nickelodeon Movies' CGI film Rango and in the wake of the studio's split with DreamWorks Animation in 2012. Its first film, The SpongeBob Movie: Sponge Out of Water, was released in 2015, with its latest release being Rumble. Upcoming films from the division include Under the Boardwalk (initially titled Jersey Crabs), and many others, and was initially involved with The Loud House Movie before its distribution was switched to Netflix.

Note: Until 2019, only the 2011 Paramount Pictures logo was played before all of its films. However, in 2019, Paramount Animation unveiled an onscreen logo of its own, which will appear on all of its films starting with the aforementioned SpongeBob Movie: Sponge on the Run.

(September 19, 2019-)


Nicknames: "Star Skipper", "Animated Mountain", "Perumount Animation", "2020s Toon Mountain", "Animated Mount Paramount"

Logo: In a valley with a forest and mountain in the distance, we see a young girl wearing a yellow shirt and purple pants, named Star Skipper (who surprisingly bears a striking resemblance to June from Wonder Park), standing on some rocks next to the valley's lake. She skips a rock across the lake. As the camera follows the rock, it transforms into a golden star. It continues to fly through the forest and up the hills, until we reach a colorful version of the famous Mount Paramount in an orange morning environment surrounded by clouds. The other 21 stars, also in gold, encircle the mountain and the "Paramount" script in blue zooms out and takes its position. The final star thrown by the girl swoops by forming the word "Animation" in a handwritten blue script font on the bottom as the star takes its place. The byline fades in below.

Alternate Descriptive Video Transcription: A girl skips a stone across a blue lake in front of a pyramid like mountain with a snow covered peak. The stone becomes a star and it zooms up the wooded slope of a mountain. It turns into a row of stars which form an arch over the mountain: Paramount Animation.

Trivia: The logo and Star Skipper were designed by Christopher Zibach, who worked on DreamWorks' Captain Underpants: The First Epic Movie as a lead visual development artist and art director. According to president Mireille Soria, the studio chose Star Skipper as their mascot because she "captured the magic" of the division.

Byline(s):

  • September 19, 2019: Bylineless.
  • November 14, 2019: "A VIaCOM COMPANY" in a blue color, set in the 2006 Viacom font.
  • January 29, 2020-: "A ViacomCBS Company" in a white color, set in Gotham Bold.
  • Mid-2021- (tentative): "A ViacomCBS Company" set in ViacomCBS Raisonné.

Variants:

  • An open-matte 4:3 version exists.
  • A faster, abridged version is seen on international Netflix prints of The SpongeBob Movie: Sponge on the Run.
  • Starting in 2020, the background's shading is slightly different, we see a trail when the star flies through the forest and up the hills to the mountain, and "Animation" is in a lighter blue color.
  • A blue ViacomCBS byline can be seen on the home page of Paramount Animation's official website.

FX/SFX: Excellent CGI animation from Reel FX and ATK PLN.

Music/Sounds: We hear birds chirping and nature sounds, followed by water sounds, and some whooshes. Sparkling sounds are heard when the stone transforms into a star and when "Animation" appears. The 2012 Paramount Pictures fanfare by Michael Giacchino plays throughout.

Music/Sounds Variants:

  • The ViacomCBS variant features different nature sounds. Wind is also audible and more sparkling and whoosh sounds are heard as the star flies through the forest. Then as the other 21 stars encircle the mountain, whooshes are heard. Also, the fanfare's last note has a longer echo. This can be heard on ATK PLN's Vimeo account, and it later debuted on Rumble (2021).
  • Some future releases may instead use the opening theme of the movie or silence.
  • On international Netflix prints of The SpongeBob Movie: Sponge on the Run, the fanfare is out of sync.

Availability: Brand new. It first debuted on an article published by Variety. The variant with the Viacom byline only appeared on the first trailer for the aforementioned SpongeBob Movie: Sponge on the Run, which was technically that logo's theatrical debut. The logo with the ViacomCBS byline debuted on the Super Bowl trailer for the previously-mentioned film. It can also be seen on the trailers for Rumble (and the film itself) and on the About section of Paramount Animation's official website. Also expected to appear on future titles like Under the Boardwalk.

Editor's Note: A fantastic logo that pays homage to the old Paramount Cartoons logo. However, the blue color used on the Viacom byline version and the blue ViacomCBS byline version on Paramount Animation's website is too dark and is hard to see.

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