Sony Pictures DVD Center

1st Logo (1998-2007?)

Logo: We start with a big flash that leaves light rays, and there are three colored lines coming together in the center. They hit the ground and leave. We then see an image with a lighted spot on the ground, and three lines - red, green, blue - stand there and cast shadows. The following text fades in below:

SONY PICTURES DVD CENTER

MASTERING THE ART OF TECHNOLOGY

Variant: Another variant has the name "SONY PICTURES" and "DIGITAL AUTHORING CENTER".

Technique: 2D computer animation.

Music/Sounds: Various noisy sounds and whooshes ending with a very quiet crystal chime.

Availability:

So far seen at the end of various Region 2/4 DVDs released by Columbia TriStar Home Video. Also seen on a few early Region 2 SPHE releases, such as the 2005 DVDs of Ghostbusters and Ghostbusters II.
In the US, the print logo appears on the DVD cover and label, but the visual logo usually does not appear on the DVD itself. It does, however, make a surprise appearance on Pink Floyd's The Wall (produced by Columbia Music Video), Foolish, Animal Farm, The Limey, and Arabian Nights (from Artisan Entertainment), The Tuskegee Airmen (from HBO) and the 2005 reprint of Pokémon: I Choose You! Pikachu (from Viz Video).
Surprisingly appears at the end of the Region 2/4 DVD releases of the first two Jurassic Park movies, possibly due to Columbia TriStar handling distribution for Universal releases at the time.
It is also at the end on the Australian DVD releases of Kermit's Swamp Years, Buddy, Stuart Little (the 2014 Aussie DVD reprint retains this logo) and Charlie's Angels.
The Digital Authoring Center variant appears on some later Region 2 releases from SPHE, such as Crossroads, Stuart Little 3: Call of the Wild and Open Season.
This was also seen on the 2017 Australian DVD release (distributed by Shock Entertainment) of The Craft, possibly because the menu, movie, Dolby Digital trailer and warning screen were re-used from the original 2002 Australian DVD release (distributed by Columbia TriStar Home Video).
Some of the first DVD's with this logo, such as the 1999 Australian DVD releases of Madeline (the 1998 live-action adaption) and Cruel Intentions, and UK DVDs of Multiplicity, The Cable Guy, and Cruel Intentions, have this play after you select "Play Movie".
This is absent from the 1999 Region 4 DVD of Ghostbusters and the 2000 region 4 DVD releases of Mr. Jones and A League of their Own.

2nd Logo (2000s)

Logo: On a black background, 3 S's, which are the same colors as the lines from the 1st logo, wipe in. Below this, "Sony DVD Center" and "Excellence in Technology & Innovation" wipe in as well.

Variant: Another variant has the logo's animation take place on a slightly different background and is smaller than usual.

Technique: 2D computer animation.

Music/Sounds: None.

Availability:

It appears mainly on PAL DVD releases, including those of the 1958 film Cowboy, the 1966 film Alvarez Kelly, and Frank Capra's You Can't Take It With You.
This also shows up on the 2001 Region 4 DVD release of China Moon, (even though the print version of the previous logo appears on the back of the DVD case).
It also appears on the 2004 Region 4 DVD release of Blind Date (and its late 2010's reprint), the 2003 Region 2 DVD releases of Another You and Macbeth, the 2002 Region 4 DVD release of Fools Rush In, and the 2002 Italian DVD of Shampoo (it also appears on a 2006 reprint of that film).
The alternative version is rarer and is known to have appeared on the 2003 PAL DVD release of the Universal Pictures film Harvey. The alternative version also shows up on the 2003 UK/Australian DVD releases of A Simple Wish and Flipper (1996 film).