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| founder = Kenzō Masaoka<br>Zenjirō Yamamoto |
| founder = Kenzō Masaoka<br>Zenjirō Yamamoto |
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| location = Japan |
| location = Japan |
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| parent = [[Toei Company|Toei Company Ltd.]] (41%) |
| parent = [[Toei Company|Toei Company, Ltd.]] (41%) |
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| country = [[:Category:Japan|Japan]] |
| country = [[:Category:Japan|Japan]] |
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}} |
}} |
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===Background=== |
===Background=== |
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'''Toei Animation''' is a Japanese animation |
'''Toei Animation''' is a Japanese animation studio partially owned by [[Toei Company|Toei Company, Ltd]]. It was established in 1956 at the former Tokyo-Ōizumi animation studio by purchasing the assets of Japan Animated Films. By the mid-60's, the company began producing anime for television. The company also produces feature-length anime films, based on well-known stories and their TV series. Toei Animation is famous for adapting such manga series as ''Dragon Ball'', ''One Piece'', and ''Sailor Moon'', and for popularizing ''Digimon''. The studio also made overseas work for US companies such as [[New World Animation|Marvel Productions]], and [[Hanna-Barbera]] among others. |
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Pero, the protagonist of the studio's 1969 film ''The Wonderful World of Puss 'n Boots'' and its two sequels: 1972's ''Ringo Goes West''/''Ringo Rides West'' and 1976's ''Puss 'n Boots: Around the World'' respectively serves as the company's mascot. |
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{{ImageTOC |
{{ImageTOC |
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|Toei Doga (1984).png|1st Logo (1984, US) |
|Toei Doga (1984).png|1st Logo (1984, US) |
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|Toei Animation (1993).png|2nd Logo (August 6, 1993) |
|Toei Animation (1993).png|2nd Logo (August 6, 1993) |
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|Toei Animation (1999).png|3rd Logo (December 14, 1996-2017) |
|Toei Animation (1999).png|3rd Logo (December 14, 1996-2017) |
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|Toei Animation (2023) (From - Knights of the Zodiac).png|4th Logo (September 7, 2013-) |
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|Toei Animation (2019).png|5th Logo (2016-) |
|Toei Animation (2019).png|5th Logo (2016-) |
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}} |
}} |
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[[File:Toei Doga (1984).png|center|frameless|309x309px]] |
[[File:Toei Doga (1984).png|center|frameless|309x309px]] |
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'''Visuals:''' There is a small line-art version of Pero (as |
'''Visuals:''' There is a small line-art version of Pero (which was used starting in 1981 as a corporate logo) in reverse video, with the text "Produced in Association with" above and "TOEI DOGA" below, all in the ''Transformers'' credits font. Below all this is a [[Sunbow Entertainment]] copyright notice, in a compressed sans-serif. |
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'''Technique:''' A superimposed graphic. |
'''Technique:''' A superimposed graphic. |
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===3rd Logo (December 14, 1996-2017)=== |
===3rd Logo (December 14, 1996-2017)=== |
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<gallery mode="packed" heights="200"> |
<gallery mode="packed" heights="200"> |
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⚫ | |||
File:Toei Animation (1999).png |
File:Toei Animation (1999).png |
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File:Toeilogo filmed.png |
File:Toeilogo filmed.png |
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⚫ | |||
File:Toei Animation (2005).png |
File:Toei Animation (2005).png |
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</gallery>{{YouTube|id=WdFBZKpnVVA|id2=VEChUjIQA18 |
</gallery>{{YouTube|id=WdFBZKpnVVA|id2=VEChUjIQA18}} |
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'''Visuals:''' On a space background, bubbles with images on them (mostly on nature, like the red tulip, a sunflower, a pelican, a gecko, a parrot and some fishes) form together and morph into |
'''Visuals:''' On a space background, bubbles with images on them (mostly on nature, like the red tulip, a sunflower, a pelican, a gecko, a parrot and some fishes) form together and morph into Pero's head, with the colors matching his appearance in the ''Puss'n Boots'' films. The background transitions into the multicolored starburst background and to white, and the head zooms out to make way for the "TOEI ANIMATION" text to zoom out into the screen. |
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'''Variants:''' |
'''Variants:''' |
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*On shows like ''<u>Digimon Fusion</u>'', a variant is used which starts just as Pero's face forms. |
*On shows like ''<u>Digimon Fusion</u>'', a variant is used which starts just as Pero's face forms. |
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*A <u>filmed</u> version of the logo is used on several of their films. |
*A <u>filmed</u> version of the logo is used on several of their films. |
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*A rare unused variant exists where the wording 'Since 1956' fades in below the Toei Animation Text. |
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'''Technique:''' CGI. |
'''Technique:''' CGI. |
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*Despite the next logo replacing it, this logo currently remains as a print logo. |
*Despite the next logo replacing it, this logo currently remains as a print logo. |
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'''Legacy:''' A well-known logo amongst anime fans. |
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'''Legacy:''' This Logo has been considered as a favorite for fans of One Piece, Dragon Ball, and Sailor Moon. |
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===4th Logo ( |
===4th Logo (September 7, 2013-)=== |
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[[File:Toei Animation (2023) (From - Knights of the Zodiac).png|center|frameless]] |
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{{YouTube|id=https://youtu.be/62DyF1_0oaY|id2=gZTC3LpGVNQ}} |
{{YouTube|id=https://youtu.be/62DyF1_0oaY|id2=gZTC3LpGVNQ}} |
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'''Visuals:''' A red streak is seen in the middle as it bolts to the left |
'''Visuals:''' A red streak is seen in the middle as it bolts to the left and to the right to form the text "TOEI ANIMATION" written in a type of Japanese-like font used on some anime shows. The logo then changes to white as the byline "SINCE 1956" in Myriad appears below. |
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'''Variant:''' At the end of some shows, a print version of the |
'''Variant:''' At the end of some shows, a print version of the logo is seen super-imposed over the end credits. |
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'''Technique:''' CGI. |
'''Technique:''' CGI. |
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'''Audio:''' A whoosh plays as it's followed by an ominous sound. |
'''Audio:''' A whoosh plays as it's followed by an ominous sound. |
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'''Audio Variant:''' For the |
'''Audio Variant:''' For the in-credit variant, it's the end theme of the show. |
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'''Availability:''' |
'''Availability:''' |
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* Seen at the start of Harlock: Space Pirate and Knights of the Zodiac |
* Seen at the start of ''Harlock: Space Pirate'' and ''Knights of the Zodiac'' among other films and shows. |
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* This logo is currently in tandem with the next logo since 2016 as |
* This logo is currently in tandem with the next logo since 2016 as an alternate logo. |
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===5th Logo (2016-)=== |
===5th Logo (July 3, 2016-)=== |
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[[File:Toei Animation (2019).png|center|frameless|339x339px]] |
[[File:Toei Animation (2019).png|center|frameless|339x339px]] |
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{{YouTube|id=https://youtu.be/DT0er9LjHqg|id2=https://youtu.be/jMi7NhuegXU}} |
{{YouTube|id=https://youtu.be/DT0er9LjHqg|id2=https://youtu.be/jMi7NhuegXU}} |
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'''Visuals:''' There are 2 variants for this logo: |
'''Visuals:''' There are 2 variants for this logo: |
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*<u>Regular:</u> On a space background, the screen zooms out and |
*<u>Regular:</u> On a space background, the screen zooms out and reveals the earth with an atom on it. While Pero (in CGI) jumps down and poses, the golden text "TOEI ANIMATION" with an energy blast flies along with a more shining copy of it. The earth then turns into a blue circle with the atom shape containing Pero inside it, a rainbow filmstrip gets formed around the globe, and the flying text slides below the logo, forming "TOEI ANIMATION" in a crystallized fashion. At the same time, the logo emits a powerful, sparkling energy that makes some golden stars around the logo, which brightens. |
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*<u>Extended:</u> On a cloudy background, the screen zooms out from Pero's face and spin around, then the camera hovers above Pero, revealing a filmstrip. Pero then jumps out of the filmstrip, draws out his sword and flies to the right, while another filmstrip slides from the left and both filmstrips |
*<u>Extended:</u> On a cloudy background, the screen zooms out from Pero's face and spin around, then the camera hovers above Pero, revealing a filmstrip. Pero then jumps out of the filmstrip, draws out his sword and flies to the right, while another filmstrip slides from the left and both filmstrips turn into a part of the atom. The animation then continues as normal. |
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'''Variant:''' A <u>60th anniversary</u> exists. The golden words "60TH" and "ANNIVERSARY" move into their position surrounding the blue globe with Pero and the crystal "TOEI ANIMATION" text just fades in and its smaller to make way for the slogan "夢は世界とともに" (translated in English as "Sharing dreams with the world"). Also, the sparkling is less powerful. |
'''Variant:''' A <u>60th anniversary</u> exists. The golden words "60TH" and "ANNIVERSARY" move into their position surrounding the blue globe with Pero and the crystal "TOEI ANIMATION" text just fades in and its smaller to make way for the slogan "夢は世界とともに" (translated in English as "Sharing dreams with the world"). Also, the sparkling is less powerful. |
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'''Availability:''' |
'''Availability:''' |
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* This was first seen on |
* This was first seen on episode 50 of ''Dragon Ball Super'' and it was used at the beginning of every show produced by the studio since then. |
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* Used in tandem with the previous logo until a year later. |
* Used in tandem with the previous logo until a year later. |
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* Also seen on newer prints of ''Dragon Ball Z Kai: The Final Chapters''. |
* Also seen on newer prints of ''Dragon Ball Z Kai: The Final Chapters''. |
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'''Legacy:''' |
'''Legacy:''' A well-known logo amongst anime fans. |
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{{Animation-Navbox}} |
{{Animation-Navbox}} |
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[[Category:Japanese animation logos]] |
[[Category:Japanese animation logos]] |
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[[Category:Animation logos]] |
[[Category:Animation logos]] |
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[[Category:Logos with popular characters]] <!--Pero --> |
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[[Category:Toei]] |
[[Category:Toei]] |
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[[Category:Bandai Namco]] |
[[Category:Bandai Namco]] |
Toei Animation is a Japanese animation studio partially owned by Toei Company, Ltd. It was established in 1956 at the former Tokyo-Ōizumi animation studio by purchasing the assets of Japan Animated Films. By the mid-60's, the company began producing anime for television. The company also produces feature-length anime films, based on well-known stories and their TV series. Toei Animation is famous for adapting such manga series as Dragon Ball, One Piece, and Sailor Moon, and for popularizing Digimon. The studio also made overseas work for US companies such as Marvel Productions, and Hanna-Barbera among others. Pero, the protagonist of the studio's 1969 film The Wonderful World of Puss 'n Boots and its two sequels: 1972's Ringo Goes West/Ringo Rides West and 1976's Puss 'n Boots: Around the World respectively serves as the company's mascot.
Contents | ||||
---|---|---|---|---|
1st Logo (1984, US) | 2nd Logo (August 6, 1993) | 3rd Logo (December 14, 1996-2017) | 4th Logo (September 7, 2013-) | 5th Logo (2016-) |
Visuals: There is a small line-art version of Pero (which was used starting in 1981 as a corporate logo) in reverse video, with the text "Produced in Association with" above and "TOEI DOGA" below, all in the Transformers credits font. Below all this is a Sunbow Entertainment copyright notice, in a compressed sans-serif.
Technique: A superimposed graphic.
Audio: The end theme of The Transformers.
Availability: Only seen on early season 1 episodes of The Transformers.
Visuals: On a white background with a blurred picture of a rainbow, there's the metallic "Toei Animation" text appearing on top of the screen in an arc formation. On the bottom, the yellow Japanese text saying "公式ビジュアルガイド" (which means "Official Visual Guide") appears.
Technique: CGI.
Audio: None.
Availability: Was only seen on Dragon Ball Z: Plan to Eradicate the Saiyans (OVA).
Visuals: On a space background, bubbles with images on them (mostly on nature, like the red tulip, a sunflower, a pelican, a gecko, a parrot and some fishes) form together and morph into Pero's head, with the colors matching his appearance in the Puss'n Boots films. The background transitions into the multicolored starburst background and to white, and the head zooms out to make way for the "TOEI ANIMATION" text to zoom out into the screen.
Variants:
Technique: CGI.
Audio: A triumphant orchestral fanfare ending with a timpani roll. In most cases, it'll use the last part of the show's ending theme, or a descending sparkling noise ending in 4 bell tolls.
Audio Variant: On Tamagotchi: Honto no Hanashi, there are bubble sounds, followed by a "ta-da!" sound effect originally taken from Fun and Fancy Free (and used as a stock sound effect in Cartoon Trax Volume 1) and a girl saying "Yippee!".
Availability:
Legacy: A well-known logo amongst anime fans.
Visuals: A red streak is seen in the middle as it bolts to the left and to the right to form the text "TOEI ANIMATION" written in a type of Japanese-like font used on some anime shows. The logo then changes to white as the byline "SINCE 1956" in Myriad appears below.
Variant: At the end of some shows, a print version of the logo is seen super-imposed over the end credits.
Technique: CGI.
Audio: A whoosh plays as it's followed by an ominous sound.
Audio Variant: For the in-credit variant, it's the end theme of the show.
Availability:
Visuals: There are 2 variants for this logo:
Variant: A 60th anniversary exists. The golden words "60TH" and "ANNIVERSARY" move into their position surrounding the blue globe with Pero and the crystal "TOEI ANIMATION" text just fades in and its smaller to make way for the slogan "夢は世界とともに" (translated in English as "Sharing dreams with the world"). Also, the sparkling is less powerful.
Technique: CGI.
Audio: Two whooshes with a pounding sound, played along with an orchestral note.
Audio Variant: The long version contains a filmstrip sound (similar to the 2012 Metro-Goldwyn-Mayer logo), followed by a glitter sound when Pero uses his wand, a Dragon Ball Z sound when Pero flies with 2 whoosh sounds, and finally, the sounds mentioned before. On one occasion, instead of the 4 mentioned sounds, there were 3 whooshes and a glitter sound when the golden stars appear.
Availability:
Legacy: A well-known logo amongst anime fans.