USSR State Committee for Cinematography Video

From the Audiovisual Identity Database, the motion graphics museum


Background

The USSR State Committee for Cinematography Video (abbreviated as the USSR Goskino/Госкино СССР) was the home video arm for the governmental film production committee of the Soviet Union. It was founded in 1963 and abolished in 1991, around the same time the Soviet Union collapsed.

1st Logo (1980s-1989?)


Visuals: On a pinkish background, a blue logo consisting of a four-pointed star with "Видео" in the middle and surrounded by a TV tube border, flips in while zooming with a trailing square-shaped reflection behind. The trail stops flipping and the clear white logo fades in the front, standing for a few seconds. Below the logo is "Госкино СССР" ("USSR Goskino"). The trails then flip out of the screen, leaving the white logo alone before fading out after a second.

Technique: Scanimate effects.

Audio: A resonant synth fanfare.

Availability: Seen on Soviet VHS tapes of cartoons and movies, which are very difficult to find, as VHS players were very expensive at the time. [Examples?]

2nd Logo (1989?-1991)


Visuals: The sequence starts with a space background, in which a grid of blue gems rise from the bottom of the screen as well as sway back and forth. Once done covering half the screen, a reddish gradient slowly slides on top of the space background. When the background song starts, a CGI footage of a cassette tape with a pen inside a trapezoid-like shape with a gray shadow slides to the left and then right as it zooms in. "ВИДЕО" in lavender comes out of the footage and flies around for a little bit before resting on the left side of the screen while also flashing a faint, blue light behind. After this text's animation, the cassette tape footage switches to that of robots in a warehouse, which is actually footage from the 1987 Hawaiian Punch commercial from Omnibus/Abel. Moments later, when a robot opens a can of soda, the trapezoid-like shape zooms out and leaves space, and eventually the text as well. Next, footage of filmstrips and film rolls on a tan background fades in with the film rolls and one of the filmstrips becoming transparent at one point, derived from a Cubicomp demo reel circa 1986, the latter of which is zoomed into before a white box zooms in and out, containing the word "ГОСКИНО СССР" duplicated on the top and bottom of the square with the "ВИДЕО" text, now with a large, white light overlapping it, in the center. During the box's animation, "МОСКОВСКАЯ КИНОКОПИРОВАЛьНАЯ ФАБРИКА" in italics and yellow text rises from the ground and stretches to the upper half of the screen. After moving, "ПРЕДСТАВЛЯЕТ" in red, a different font, and with some polish wipes in. The bottom text then disappears by one letter before the box disappears and the company's name swiftly slides to the right. A VHS then fades in before "ВИДЕО" in white flies over the VHS and landing on the center of the tape. Lastly, the VHS stretches and zooms out into the distance.

Technique: Analog computer animation with chroma-keyed footages.

Audio: An explosion sound when the logo starts, accompanied with various sci-fi sound effects like beeps. After this, "A Piece of Heaven" by Behold Wyoming plays.

Availability: Same as the previous logo. [Examples?]

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