Amrit Kalamandir

Logo (November 5, 1965-July 14, 1970)

Visuals: We see a drawing of a long cobra with a baby (who could be the cobra's child) above a blanket (some parts cover it) staring into a spotlight that comes in from the upper right part of the logo. They are in a wooden or glass cube. The name of the company doesn't appear. The screen then fades to black.

Variant: On Be Gunah, there's an opening transition where a circle zooms in and reveals the logo. The logo is also darker, and very hard to see. It also has a closing transition which has the circle zoom out, ending the logo.

Technique: None.

Audio: A male announcer loudly quoting Isaiah 11:8 in Hindi: "जाको राखे साइयां मार सके ना कोई, बाल ना बाका कर सके जो जग बैरी होवे", and a heroic military tune made by a trumpet playing after a few seconds. In Tarzan and King Kong, a different tune is played which is very calming and quiet.

Availability: Seen on Rustam Kaun, Be Gunah, Tarzan and King Kong, and Woh Koi Aur Hoga.

Legacy: The actual concept of the logo is not about the baby being kidnapped by the cobra. The logo itself is about protection, as said by the announcer, quoting Isaiah 11:8: "If God protects you, you can't be harmed by anyone. Even though the world is against you and trying to harm you, they cannot even touch a hair of yours". Either way, most Indians would actually interpret it as the cobra taking care of the baby (or possibly raising it); however, the unintentional disturbing nature has given it a controversial reputation among some other Indians.