Element Animation is an English animation team which was founded in 2010 by Dan Lloyd, a student who graduated from college having studied animation there. Along with Jason Sargeant and Christine Adkin, they created the short film Yolk, which (because of their lack of enthusiasm with the title) renamed it to The Crack!. As they produced animated products for YouTube and Amazon Prime, they later began expressing interest in Minecraft, which lead to them producing Villager Shorts with Microsoft and Mojang Studios.
Visuals: On a light blue background with a white light in the center, letters come flying in from the right, forming the words "ELEMENT ANIMATION" in the center. The logo soon fades to black afterwards.
Variant: On some episodes of The Crack!, Jason, one of the eggs, gets onto the right edge of the words "Element Animation" as the "T" is about to collapse on its side. He smiles awkwardly as he keeps that letter up.
Technique: CGI.
Audio: A five-note jingle played on a guitar (for the first four notes) with the final note being played with a different instrument.
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Visuals: On a white screen, a light blue rectangle with smooth corners suddenly appears. Then the words "Element Animation" in white appearing in the center. The logo then zooms out into the background and disappears.
Variants:
Technique: 2D animation.
Audio: A three-note jingle with the final note being a bell ringing. On the 10th anniversary variant, the fanfare is more dramatic.
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Visuals: On a light blue background (which gradually becomes white at the top), a brass notification bell with stick legs (it uses the "Squash and Stretch" animation rule) is trying to flee from a computer arrow, which constantly pokes it. It eventually becomes a "pointing hand" icon and finally clicks the bell. The video zooms out and becomes a light blue notification bell, which zooms out onto a white background. Above it in light blue text is the Element Animation logo. Simultaneously, there is a quick montage:
"Click the bell" (Notification bell)
"Like" (Thumb's up icon)
"Share" (share icon)
"Make parodies" (musical note), which gets struck through with a red line.
"Get copyright strikes" (copyright symbol surrounded by a red "no __ allowed" circle)
"Keep being awesome" (sunglasses icon)
Then the logo swipes to the left.
Variants:
Technique: CGI.
Audio: A playful, fast-pitched jingle; four notes play during the montage. A horn starts the next bit, which afterwards a few notes play. The bell makes laughs from being tickled, and makes a high-pitched scream when it's clicked.
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