Establecimientos Filmadores Argentinos: Difference between revisions

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Background

Establecimientos Filmadores Argentinos (EFA) was an Argentine film production and distribution company set up in Buenos Aires in 1937 by three enterprising businessmen, Julio Joly (licensee of the French firm Gaumont in Argentina), Alfredo Z. Wilson (the owner of Cinematográfica Terra) and the film exhibitor Clemente Lococo, who all agreed on the idea of building new studios to both rent and produce new films. The development of the company was accompanied by the training of its technical operators and workers such as carpenters, plasterers, bricklayers, painters since the company looked after supply, and sought after set designer and decorator Juan Manuel Concado to organize the team to build sets is notable with 120 workers under his charge.

In 1939, Lococo travelled to Hollywood to learn first-hand about the technical innovations as well as the production, distribution and exhibition circuit, which gave him the opportunity to bring the best films to place on the market, the most profitable so far being film series starring Niní Marshall and Luis Sandrini. The company would then stop operating around 1955. The property that EFA occupied finally ended up being the headquarters of Canal 13 de televisión.

Contents

1st Logo (June 5, 1940)	2nd Logo (August 14, 1940)	3rd Logo (April 16, 1941-January 10, 1951)

1st Logo (June 5, 1940)

Visuals: Against a grey wall, there is a giant thick, cursive "Efa" in the middle with a metallic texture with a smaller "Una producción" on top of the said letters.

Technique: A live-action model.

Audio: A simple trumpet tune.

Availability: It was only known to be seen in Los Celos de Cándida.

2nd Logo (August 14, 1940)

Visuals: Against what appears to be night-time scenery, a blank triangular frame fades in the middle and zooms in for a few seconds, stopping shortly after. Before stopping, a simple sunray pattern fades in, surrounding the triangular frame and slightly obscuring the background view. The stylized initials "EFA" within the frame flip upwards one by one to culminate the logo sequence, ending with the screen wiping away to reveal a cursive "presenta" on a black background, fading away shortly after.

Technique: Live-action model work with chroma-keyed effects.

Audio: There is first a short, high-pitched xylophone ditty that echoes. After the echo dissipates, a bell tong for every letter being flipped plays, ending with a gong noise when the wiping occurs.

Availability: Seen only in Mi fortuna por un nieto.

3rd Logo (April 16, 1941-January 10, 1951)

Visuals: On a black background, a thin line forms the angled letters "E.f.a." at the center. The formed letters fade out, and numerous stars appear, creating the same text letter-by-letter. Afterwards, the white arch-styled text "ESTaBLECImIEnTOS FILmaDORES aRGEnTInOS" fades in above the stars.

Technique: Traditional animation.

Audio: A few firework sounds, followed by a sample of Leichte Kavallerie: Ouvertuere by Franz von Suppè.

Audio Variants:

In earlier films, it would use a simple brass ditty that ends with a gong noise.
Some films would use the film's opening theme.
On La casa de los millones, a different brass fanfare was used.

Availability: It was mainly seen in television airing of their outputs during the 1940s-1950s. It debuted in Si yo fuera rica, as well as films such as La casa de los millones, La piel de Zapa, La Danza de la Fortuna, and Con la música en el alma.

External Links

Establecimientos Filmadores Argentinos credits on IMDb

@@ Line 1: / Line 1: @@
+{{PageButtons|Availability=1}}
-{{PageCredits|compiled=TVB|description=|capture=|video=PFS2021Channel - AUS-NZ-SG-IE|edits=}}
+{{PageCredits|compiled=Electra and TVB|description=|capture=|video=Electra and PFS2021Channel - AUS-NZ-SG-IE|edits=}}
+{{NeedsImages}}
+=== Background ===
+'''{{Abbr|Establecimientos Filmadores Argentinos|Argentine Filming Establishment}}''' ('''EFA''') was an Argentine film production and distribution company set up in Buenos Aires in 1937 by three enterprising businessmen, Julio Joly (licensee of the French firm [[Gaumont]] in Argentina), Alfredo Z. Wilson (the owner of Cinematográfica Terra) and the film exhibitor Clemente Lococo, who all agreed on the idea of building new studios to both rent and produce new films. The development of the company was accompanied by the training of its technical operators and workers such as carpenters, plasterers, bricklayers, painters since the company looked after supply, and sought after set designer and decorator Juan Manuel Concado to organize the team to build sets is notable with 120 workers under his charge.
+In 1939, Lococo travelled to Hollywood to learn first-hand about the technical innovations as well as the production, distribution and exhibition circuit, which gave him the opportunity to bring the best films to place on the market, the most profitable so far being film series starring Niní Marshall and Luis Sandrini. The company would then stop operating around 1955. The property that EFA occupied finally ended up being the headquarters of Canal 13 de televisión.
-=== Logo (May 7, 1941-January 10, 1951) ===
-[[File:Establecimientos Filmadores Argentinos (1944).png|center|frameless]]
-{{YouTube|id=aDV7aUkg0Ww}}
+{{ImageTOC
-'''Visuals:''' On a black background, a thin line forms the angled letters "{{small|E}}.f.a." at the center. The formed letters fade out, and numerous stars appear, creating the same text letter-by-letter. Afterwards, the white arch-styled text "{{Abbr|{{small|EST}}a{{small|BLECI}}m{{small|IE}}n{{small|TOS FIL}}ma{{small|DORES}} a{{small|RGE}}n{{small|TI}}n{{small|OS}}|ARGENTINE FILMING ESTABLISHMENT}}" fades in above the stars.
+|Establecimientos Filmadores Argentinos (1940, Source - Los Celos de Cándida).png|1st Logo (June 5, 1940)
+||2nd Logo (August 14, 1940)
+|Establecimientos Filmadores Argentinos (1944).png|3rd Logo (April 16, 1941-January 10, 1951)
+}}
+=== 1st Logo (June 5, 1940) ===
+<tabber>
+Image=
+[[File:Establecimientos Filmadores Argentinos (1940, Source - Los Celos de Cándida).png|300px|center]]
+|-|
+Video=
+[[File:EFA (1940).mp4|240px|center]]
+</tabber>
+'''Visuals:''' Against a grey wall, there is a giant thick, cursive "'''''Efa'''''" in the middle with a metallic texture with a smaller "'''''Una producción'''''" on top of the said letters.
+'''Technique:''' A live-action model.
+'''Audio:''' A simple trumpet tune.
+'''Availability:''' It was only known to be seen in ''Los Celos de Cándida''.
+=== 2nd Logo (August 14, 1940) ===
+'''Visuals:''' Against what appears to be night-time scenery, a blank triangular frame fades in the middle and zooms in for a few seconds, stopping shortly after. Before stopping, a simple sunray pattern fades in, surrounding the triangular frame and slightly obscuring the background view. The stylized initials "EFA" within the frame flip upwards one by one to culminate the logo sequence,  ending with the screen wiping away to reveal a cursive "presenta" on a black background, fading away shortly after.
+'''Technique:''' Live-action model work with chroma-keyed effects.
+'''Audio:''' There is first a short, high-pitched xylophone ditty that echoes. After the echo dissipates, a bell tong for every letter being flipped plays, ending with a gong noise when the wiping occurs.
+'''Availability:''' Seen only in ''Mi fortuna por un nieto''.
+=== 3rd Logo (April 16, 1941-January 10, 1951) ===
+<tabber>
+Image=
+[[File:Establecimientos Filmadores Argentinos (1944).png|center|frameless]]
+|-|
+Videos=
+{{YouTube|id=jONlLfeQPmo|id2=aDV7aUkg0Ww}}
+</tabber>
+'''Visuals:''' On a black background, a thin line forms the angled letters "{{small|E}}.f.a." at the center. The formed letters fade out, and numerous stars appear, creating the same text letter-by-letter. Afterwards, the white arch-styled text "{{small|EST}}a{{small|BLECI}}m{{small|IE}}n{{small|TOS FIL}}ma{{small|DORES}} a{{small|RGE}}n{{small|TI}}n{{small|OS}}" fades in above the stars.
 '''Technique:''' Traditional animation.
@@ Line 11: / Line 52: @@
 '''Audio:''' A few firework sounds, followed by a sample of ''Leichte Kavallerie: Ouvertuere'' by Franz von Suppè.
+'''Audio Variants:'''
-'''Availability:''' It was mainly seen in television airing of their outputs during the 1940s-1950s. It debuted in ''En la luz de una estrella'', as well as films such as ''La casa de los millones'', ''La piel de Zapa'', ''La Danza de la Fortuna'', and ''Con la música en el alma''.
+* In <u>earlier films</u>, it would use a simple brass ditty that ends with a gong noise.
+* Some films would use the film's <u>opening theme</u>.
+* On <u>''La casa de los millones''</u>, a <u>different brass fanfare</u> was used.
+'''Availability:''' It was mainly seen in television airing of their outputs during the 1940s-1950s. It debuted in ''Si yo fuera rica'', as well as films such as ''La casa de los millones'', ''La piel de Zapa'', ''La Danza de la Fortuna'', and ''Con la música en el alma''.
 === External Links ===
@@ Line 20: / Line 66: @@
 [[Category:Argentine film logos]]
 [[Category:Logos with classical music]]
+[[Category:Spanish-language logos]]