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Hasbro Entertainment
From the Audiovisual Identity Database, the motion graphics museum
Background
Hasbro Entertainment is an American production and distribution division from American toy and multimedia company Hasbro. It is the successor of Hasbro Studios/Allspark Pictures, following the sale of the majority of Entertainment One's assets (except for its family brands division, which has been folded into Hasbro) to Lionsgate in 2023.
Prior to 2023, Hasbro used the "Hasbro Entertainment" name from 2004 to 2009.
1st Logo (October 19, 2023-)
Visuals: Essentially just the blue "Hasbro" wordmark with two blue lines on the left and right side with the blue word "ENTERTAINMENT" in Bank Gothic font (which is the same font as the 2004-2009 Hasbro Entertainment logo, except it is less bold) on a black background.
Variant: There is an in-credit variant. Sometimes the logo is white.
Technique: A digital graphic.
Audio: None or the ending theme.
Availability: Seen on it's productions since 2023.
- The in-credit version debuted on The Odd-Paw Vet episode "Hall-ODD-ween (Part 2)". Also appears on the webseries Peppa Pig Tales beginning with the third season.
- The on-screen logo debuted on season 2 of Transformers: EarthSpark.
- Despite producing the shows, the logo does not appear on season 4 of My Little Pony: Make Your Mark or Power Rangers Cosmic Fury, as only the Entertainment One logo appears; these were likely produced before the sale of Entertainment One.
2nd Logo (September 20, 2024-)
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Visuals: On a glowing magenta and blue gradient backdrop that reflects onto the floor, various Hasbro characters appear in silhouette. The first character is Optimus Prime from the Transformers franchise. He strikes a pose before transforming into Mr. Potato Head, who pops his left ear off. Mr. Potato Head turns into Tiamat, five-headed goddess of the evil dragons in Dungeons & Dragons. Tiamat spreads her wings, then condenses into a magnifying glass in a scene representing Clue/Cluedo, which twirls around and examines the candlestick game piece. The magnifying glass and candlestick drop to the floor as Peppa Pig leaps up. When she lands from her hop, some small drops of mud beneath her are visible splashing up. With another leap, Peppa transforms into Mr. Monopoly, mascot of the Monopoly board game series, who clicks his heels and twirls his cane. After he lands and strikes a pose, the lights briefly go out, then glow again to reveal the "Hasbro ENTERTAINMENT" text, with a line over both instances of "ENT" being broken by "Hasbro". The lights go out once more.
Trivia: Regarding the appearance of Peppa Pig, although Hasbro sold the majority of eOne (the previous owners) to Lionsgate in 2023, they retain the rights to the Peppa Pig franchise.
Technique: A mix of 2D (the silhouettes and text) and 3D (the background) computer animation.
Audio: The opening theme of the film.
Availability: Debuted on Transformers One.
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