Heliopolis Films

Credits

Compiled by
Electra

Video captures courtesy of
SP Logo & Title Library

Background

Heliopolis Films was a film production company from Egypt.

1st Logo (April 20, 1953)

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Visuals: On a black background, there is the company's logo containing two small circular wreaths and an Eagle landing on top of an emblem, which consists of a gray shield displaying a dark-colored bottom half with a white crescent with three white stars inside of it (actually part of the old Egyptian flag from 1953-1958), and a rectangular upper half containing three circles containing the "الاتحاد النظام العمل", as well as a filmstrip containing the Arabic company name "شركة افلام مصر الجديدة" in black. Below the symbol is "تقدم" in white.

Technique: A still, printed image.

Audio: A militaristic brass fanfare.

Availability: Seen only in اشهدوا يا ناس/Witness, People.

2nd Logo (May 31-July 25, 1954)

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Visuals: Fading in, there is a picture of a landscape containing the Giza complex with the new emblem sitting on the left, which is a more stylized, slightly hollow shield bearing the same eagle and the three circles bearing the same texts, although the second circle is slightly positioned downwards. After some time, the company name "شركة افلام مصر الجديدة" in a Nastaliq typeface, along with a small "تقدم" flips into view, stopping when it becomes fully visible and in front of the image.

Technique: A filmed painting with chroma-keyed practical effects for the text.

Audio: Same as the previous logo.

Availability: Seen in عفريتة اسماعيل ياسين/Ismail Yassine Meets a Ghost and الظلم حرام/Cruel Injustice.

3rd Logo (January 22-May 23, 1955)

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Visuals: There is a huge pedestal displaying a big arched "مصر الجديدة", and a small "أفلام" standing on top of a platform being supported by two Arabic characters part of "الجديدة". On the pedestal, there is a small handwritten "تقدم", while around it, some numerous skyscrapers with two containing a spotlight shining behind the pedestal, and appearing to be on top of tallgrass.

Technique: A filmed painting.

Audio: Same as the previous logos.

Audio Variant: On الحبيب المجهول, the opening theme was heard instead.

Availability: Seen in الحبيب المجهول/The Unknown Lover and عرايس في المزاد/Brides for Auction.

4th Logo (December 19, 1983)

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Visuals: On a red-dark blue background with a orange horizontal line in the center, two copies of the Arabic name, both with a multicolored pink-violet trail and one being upside down, appear and rise from the center for a short amount of time before stopping above the line simultaneously. Small yellow text "صلاح محمد" then fades in below the upright company name, which is then followed by a white "تقدم" fading in below the upside-down company name. The logo then fades out.

Technique: Stop-motion animation and chroma-keyed effects.

Audio: A nine-note rising string fanfare.

Availability: Only seen in المدمن/The Addict.