Lorimar Home Video

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 11:46, 9 August 2024 by Compooper (talk | contribs) (Text replacement - "{{color|gray}}" to "gray")


Background

In 1987, Karl-Lorimar Home Video was renamed Lorimar Home Video after Stuart Karl resigned from the company due to disputes with his superiors; he died in 1991 from skin cancer. As a result of Karl's resignation, KLV-TV was dropped, and Jerry Gottlieb was named CEO of the company. In 1988, a joint venture with Jim Henson Productions, Jim Henson Play-Along Video, was established. It was folded into Warner Home Video in 1989, when Warner Communications bought out the Lorimar studio.

Logo (1987-1989)


Visuals: A multi-colored line of yellow/orange/red/blue sweeps onto a black background. It straightens out, and sets itself down at the bottom of the screen as "HOME VIDEO" appears. Then a whole mess of gray dust collects and converges above the "HOME VIDEO" bar, forming the "LORIMΛR" logo, made larger to fit the width of the bar and in a 2D effect, with a trademark symbol next to it. Then, to give it a shiny look, little stars sparkle at the letter's edges in time with the "ding... ding... ding..." fade-out of the music.

Variants:

  • A print version exists at the start of Jane Fonda's Workout videos, where the logo looks exactly like the print Lorimar Television logo, except "H O M E V I D E O" replaces "T E L E V I S I O N".
  • A short version also exists, where the logo starts at the dust forming the "LORIMΛR" text.

Technique: CGI.

Audio: A long synthesized sweep brings in the bar, and after the dust forms the logo, a four-note synth melody plays. The music closes with a "ding... ding... ding..." fade-out.

Audio Variant: A silent variant exists.

Availability:

  • This logo can be seen on VHS releases from 1987 to 1989, such as several Jane Fonda workout tapes, Housekeeper, Return of the Living Dead Part II, Russkies, Trick or Treat, End of the Line, Nowhere to Hide, Big Shots, In the Mood, Made in Heaven, The Chipmunk Adventure, King Kong Lives, Prettykill, Nobody's Fool, Action Jackson, and Insignificance, among others.
  • It has also been seen on a early 1990s Warner Home Video VHS reissue of Americathon instead of the then-current Warner Home Video logo, and on a reprint of Clifford's Sing-Along Adventure, where it's plastered over the third Karl-Lorimar Home Video logo.
  • The silent variant can be found on some Kideo Video releases.
  • It also showed up on a later reprint of The Fish That Saved Pittsburgh, preceded by the WHV "Cheesy Shield" logo with the Warner Communications byline.
  • It can also be found on the 1993 UK VHS release of Jane Fonda's Complete Workout from Warner Home Video.
Karl-Lorimar Home Video
Lorimar Home Video
Warner Home Video
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