Naya Sansar

Background

Naya Sansar was an Indian film production company founded in 1951 by film director, screenwriter, novelist, and journalist Khwaja Ahmad Abbas.

1st Logo (January 8, 1958)

Visuals: Next to the Mosfilm logo is a statue of a man and a woman carrying a large gear and a pile of wheat next to a temple. The company name, in Cyrillic and with the first and last letters of their name larger than the rest, is positioned underneath.

Technique: A still painting filmed by a camera.

Audio: The opening theme of the film.

Availability: Only seen on the Soviet release of Pardesi.

2nd Logo (June 1, 1963-August 27, 1974, August 31, 1988)

Visuals: Flipping into view, a simplistic, stick-figure drawing of the statue from before is displayed on a black striped background with the people walking on a round, black surface, which contains the company name in a serif font.

Variant:

On Faslah, the logo is still.
On Ek Aadmi, the logo gained different animation: a closeup of the two figures is shown before the camera zooms out. When the logo stops in place, a vertically cropped version of the logo is shown, revealing more of the background.

Technique: Practical animation for the normal logo. The Faslah variant has none. The Ek Aadmi variant has camera-controlled animation.

Audio: An ascending and bombastic sitar fanfare.

Audio Variants:

On its earliest appearance, Aasman Mahal, there is a melodramatic string piece.
On Saat Hindustani and Shehar aur Sapna, there is a fast-paced string theme with a loud trumpet fanfare.
On Do Boond Pani,, the theme starts with a five-note xylophone theme before heading to a slow and somber four-note violin ditty whilst being accompanied by a tampura.
On Ek Aadmi, the same stock choral track used in many other Indian logos is heard.

'Availability: Seen on Shehar aur Sapna, Aasman Mahal, Bambai Raat Ki Bahon Mein, Saat Hindustani, Do Boond Pani, and Faslah. It re-appeared a decade later on Ek Aadmi.