Nintendo is a consumer electronics company centered around the development of video games, and hardware to run them. The company was founded in 1889 by entrepreneur Fusajiro Yamauchi, originally as a seller of card games, at the time banned by the Japanese government due to its ties to gambling; Yamauchi's playing cards were one of few that were permitted for sale to the Japanese public. Around the 1960s, Nintendo started to experiment with numerous ventures, including a taxi service (their most successful venture at the time), love hotels, a TV network, and the sale of instant rice. After securing the rights to distribute the Magnavox Odyssey game console in Japan in 1974, Nintendo started to solely focus on the development of video games and gaming hardware for both arcades and home use. Today, Nintendo is best known for its participation in the video game console market, with consoles such as the DS, Game Boy, Wii, NES, and, most recently, Switch. They are also the owners of numerous iconic gaming franchises, including Super Mario, Donkey Kong, Pokemon, Metroid, and The Legend of Zelda.