Activision O₂

Background

Activision O₂ was a banner label Activision launched in mid-2001 in response to the success of the first two Tony Hawk's Pro Skater games. The label focused on extreme sports games with a similar feel to the aforementioned games. The first game published under the Activision O2 label was Mat Hoffman's Pro BMX, which was released on May 14, 2001, and the last was Wakeboarding Unleashed featuring Shaun Marray (which was also the only game under the O2 label not to use the "Pro" naming structure), which was released on June 3, 2003. Shortly after Wakeboarding Unleashed's release, Activision discontinued the label, and future sports games published by the company simply used the regular Activision logo.

Logo (May 14, 2001-June 3, 2003)

Visuals: The white silhouette of a BMX rider is seen doing tricks on a curvy red surface, before the sequence flashes to a snowboarder, then a skateboarder, who rides on the inner surface of a big "O". Then, the "O" flips to the screen and other elements zoom back: "ACTIVISION" in its corporate font, the number "2", and a red banner with the white text "SPORTS REVOLUTION" on it. Then the logo disappears in a TV power-off effect.

Variant: There is a still variant of the logo which can be seen on Nintendo 64, Game Boy Color and Advance versions of sports titles.

Technique: CGI.

Audio: A rock tune ending with an announcer saying "Activision O-2", and electric sounds when the logo disappears.

Availability:

Seen on Mat Hoffman's Pro BMX (1-2) and Tony Hawk's Pro Skater series (2x, 3-4), as well as other games like Kelly Slater's Pro Surfer, Shaun Palmer's Pro Snowboarder and Wakeboarding Unleashed featuring Shaun Murray.
The still version is seen on Game Boy Color and Advance games, as well as the Nintendo 64 versions of Tony Hawk's Pro Skater 2 and 3.

Legacy: This is quite a nostalgic logo for a short-lived division, thanks to being attached to some of the best sports games of the early 2000s.