From the Audiovisual Identity Database, the motion graphics museum
Credits
Descriptions by LogosForTheWin and CuriousGeorge60
Captures by CuriousGeorge60
Editions by CuriousGeorge60
Video captures courtesy of Pccollection, corgrath, djkag2006, ToToo088, SimonFriberg, WillTurner18, gentlenoiz and eventzz
Background
Blizzard Entertainment was founded on February 8, 1991 by Michael Morhaime, Allen Adham, and Frank Pearce as "Silicon & Synapse". It had to be renamed to its current name in 1994 shortly after being sued by Interplay Entertainment. In July 2008, Blizzard's parent company Vivendi Games merged with Activision to become Activision Blizzard, with Blizzard remaining a subsidiary. They are best known for creating the Warcraft, Diablo, StarCraft, and Overwatch franchises, all of which have become worldwide hits.
On July 20, 2021, holding company Activision Blizzard was sued by the California Department of Fair Employment and Housing due to widespread allegations of sexual harassment. As a result, on January 18, 2022, it was announced that Microsoft would be acquiring Activision Blizzard, but due to rising fears that it would drastically impact distribution of games for non-Microsoft consoles, several organizations filed suits to block the acquisition starting in late 2022. Regardless, the deal was closed on October 13, 2023.
Visuals: On a black background, there is the text "BLIZZARDENTERTAINMENT", with "BLIZZARD" in a jagged font, and "ENTERTAINMENT" in a straight font.
Variants:
On the Sega 32X version of BlackThrone, the logo is in CGI and has a spotlight-like effect. Plus, "ENTERTAINMENT" is in a different font and is a bit bigger than before.
On the SNES version of The Lost Vikings II, the main characters of the game, Erik, Baleog and Olaf, fall onto the logo and become dizzy.
Technique: None. Sprite-based animation on The Lost Vikings II variant.
Audio: A long, quiet "whoosh". Sometimes, the opening theme of the game is heard.
Audio Variant: On the Genesis version of The Death and Return of Superman, it's silent.
Availability: Appears on Warcraft: Orcs & Humans for MS-DOS and Mac OS, and BlackThorne. It also appears on The Death and Return of Superman for Genesis and SNES, and Justice League: Task Force for SNES.
2nd Logo (December 9, 1995-May 8. 1998)
Visuals: On a black background, the word "BLIZZARD", in the same jagged font as the last logo, flies in from the bottom-left side of the screen. It stops in the center, and a white spark zooms across the screen from left to right, forming the word "ENTERTAINMENT".
Technique: CGI.
Audio: A big, loud "whoosh", followed by a "boom"-like sound that trails off, and some "twinkling".
Availability: Can be found on Warcraft II and Diablo. It appears on the PlayStation versions of said titles as well.
3rd Logo (StarCraft variant) (March 31, 1998-May 25, 2001)
Visuals: On a black background, there is a bunch of wavy lines moving around in the middle of the screen. After a few seconds, "BLIZZARD" appears, the wavy lines disappear, and "ENTERTAINMENT" fades in below.
Variant: On the Nintendo 64 version of StarCraft (known as StarCraft 64), it's a still logo.
Technique: CGI.
Audio: Various electric sounds, followed by a small "whoosh", a loud "slam" when "ENTERTAINMENT" appears, and quiet "twinkling". For the still variant, the opening theme of the game.
Availability: Seen only on StarCraft for Windows, Mac OS, and Nintendo 64.
4th Logo (June 28, 2000-July 5, 2002)
Visuals: Over a black background, multiple blue lights emit through the background, much like the 1997 Activision logo. After a few seconds, the lights slowly come together, revealing a black Blizzard logo. "ENTERTAINMENT" shines below the Blizzard logo, and the screen flashes, causing the Blizzard logo to turn blue and the lights to disappear.
Technique: CGI.
Audio: Cracking sounds when the lights are emitting and coming together, a "whoosh" when "ENTERTAINMENT" appears, a "slam", and quiet "twinkling".
Availability: Seen on Diablo II and Warcraft III.
5th Logo (September 2001)
Visuals: On a black background, a bunch of white lines trace the Blizzard logo. After about six seconds, the lines disappear and the Blizzard logo appears.
Technique: 2D computer animation.
Audio: The opening theme of the trailer.
Availability: Seen only on the first trailer for the famous MMORPG World of Warcraft.
6th Logo (March 2003)
Visuals: On a black background, a huge blue/purple light shines across the screen from top-right to center. The light then disappears, revealing the Blizzard logo.
Technique: CGI.
Audio: A big "whoosh".
Availability: Seen on the trailer for the unreleased third-person shooter StarCraft: Ghost.
7th Logo (World of Warcraft variant) (November 23, 2004-February 11, 2005)
Visuals: On a smokey yellow background, the text "TEN YEARS", with a red/orange light shining over it from right to left, fades in. After about four seconds, the text fades out, and more text reading "OF WARCRAFT", with a registered trademark next to "WARCRAFT" and another red/orange light shining over the text from right to left, fades in. After about seven seconds, it fades out, and yet another red/orange light appears, once again shining from right to left, slowly revealing the Blizzard logo, this time in gold instead of blue. Once the logo is fully revealed, the light disappears and the Blizzard logo slowly fades out.
Technique: CGI.
Audio: A low synth note held throughout, accompanied by some loud "whooshes", a choir, and a loud "slam" when the Blizzard logo is fully revealed.
Availability: Seen on the famous MMORPG World of Warcraft.
8th Logo (January 16, 2007-)
Visuals: On a black background, the Blizzard logo from before slowly fades in from the left. When it completely fades in, it flashes and then slowly fades out.
Variants:
Later versions of this logo have the logo shinier and the flashing omitted.
On the World of Warcraft expansion pack The Burning Crusade, the logo is gold.
Technique: CGI.
Audio: The opening theme of the game, accompanied by some "whooshes".
Availability: Seen on the World of Warcraft expansion pack titled The Burning Crusade, as well as several more games from the company.
9th Logo (June 2007)
Visuals: An extended remake of the 3rd logo: The sequence starts out with some blue static. The static disappears, and a big explosion of blue light occurs. The light suddenly zooms to the center of the screen and starts forming the Blizzard logo. Once the logo is completely formed, the light disappears and "ENTERTAINMENT" fades in below. After a few seconds, more blue static appears and disappears very quickly, much like a TV being turned off.
Technique: CGI.
Audio: Various futuristic sounds and vague whispers of the company name.
Availability: Seen on the trailer for StarCraft II.
10th Logo (June 2008)
Visuals: Over a black background, purple cracks appear on various parts of the screen and come together. As the camera rotates and zooms out, the cracks are revealed to be forming the Blizzard logo. Once the Blizzard logo is completely formed, the cracks disappear, the logo turns blue and "ENTERTAINMENT" appears below.
Technique: CGI.
Audio: Cracking sounds when the cracks are forming, and "whooshing" when the cracks disappear.
Availability: Seen on the trailer for the StarCraft II expansion pack titled Zerg (later re-titled to Heart of the Swarm).
11th Logo (Diablo III variant) (May 15, 2012-August 19, 2014)
Visuals: On a white cloth, the camera rotates around a frozen red substance splatter with the Blizzard logo formed on it. There is also a string above the logo.
Technique: CGI.
Audio: An ominous sound, and a man saying "And the end of days...". All are part of the intro of the game.
Availability: Seen on Diablo III.
12th Logo (Warcraft movie variant) (June 10, 2016)
Visuals: Various shots of ice appear, with characters/items from previous Blizzard features: the runeblade Frostmourne from Warcraft III: Reign of Chaos (2002), Sarah Kerrigan from StarCraft II: Wings of Liberty (2010), Arthas Menethil from Warcraft III: Reign of Chaos (2002) and Tracer from Overwatch (2016). The Blizzard logo is then fully revealed, animating similarly to the 8th logo.
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