Right Stuf Inc.

From the Audiovisual Identity Database, the motion graphics museum

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Background

Right Stuf Inc. (formerly known as The Right Stuf International Inc.) is an independent video publisher and distributor of video programming that specializes in Asian entertainment (anime and live-action films), founded in July 1987. The company has several divisions, including Nozomi Entertainment (production), Critical Mass (adult titles), RightStuf.com (online store) and 5 Points Pictures (live action). On August 4, 2022, the company was acquired by Sony by their Crunchyroll division, and in October 2023 it was absorbed into Crunchyroll.



1st Logo (1991-2005)

Visuals: On a cloudy background, the text "THE RIGHT STUF INTERNATIONAL INC." is seen taking up much of the screen in a stacked formation. "RIGHT STUF" is bordered by 2 thin lines above and below it, and is much larger than the rest of the text, with "INC." being much smaller. A TM symbol is also seen in the upper right corner.

Technique: A still digital graphic.

Audio: A calm theme with a jangling guitar and synthesized string section, ending with a rising synth sound and one final note. It almost sounds like the New World Television music.

Availability: It can be seen on several anime tapes and DVDs around that period, like on Comic Party, Leda: The Fantastic Adventure of Yohko, among others.


2nd Logo (2005-2023)

Visuals: On a black background, a fiery yellow spark draws out the text "RightStuf", with the "f" in "Stuf" being semi-enclosed inside a stylized exclamation mark. The entire logo is in red.

Variant: Beginning in the 2010s, the logo was changed to match RightStuf's current logo, consisting of a circle with a translucent slanted exclamation mark inside of it, and "RightStuf" on the right.

Technique: Computer particle effects.

Audio: None.

Availability: Seen on later releases from the company, proceeding the Nozomi Entertainment logo on said label's releases.

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