Toei Animation is a Japanese animation studio partially owned by Toei Company. It was established in 1956 at the former Tokyo-Ōizumi animation studio by purchasing the assets of Japan Animated Films. By the mid-60's, the company began producing anime for television. The company also produces feature-length anime films, based on well-known stories and their TV series. Toei Animation is famous for adapting such manga series as Dragon Ball, One Piece, and Sailor Moon, and for popularizing Digimon. The studio also made overseas work for US companies such as Marvel Productions, and Hanna-Barbera among others. Pero, the protagonist of the studio's 1969 film The Wonderful World of Puss 'n Boots and its two sequels: 1972's Ringo Goes West/Ringo Rides West and 1976's Puss 'n Boots: Around the World respectively serves as the company's mascot.
Note: Before 1996, films and television series produced and distributed by the company had the Toei Company logo.
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1st Logo (1984, US) | 2nd Logo (August 6, 1993) | 3rd Logo (December 14, 1996-2017) | 4th Logo (September 7, 2013-) | 5th Logo (July 3, 2016-) |
Visuals: There is a small line-art version of Pero (which was used starting in 1981 as a corporate logo) in reverse video, with the text "Produced in Association with" above and "TOEI DOGA" below, all in the Transformers credits font. Below all this is a Sunbow Entertainment copyright notice, in a compressed sans-serif.
Technique: A superimposed graphic.
Audio: The end theme of The Transformers.
Availability: Only seen on early season 1 episodes of The Transformers.
Visuals: On a white background with a blurred picture of a rainbow, there's the metallic "Toei Animation" text appearing on top of the screen in an arc formation. On the bottom, the yellow Japanese text saying "公式ビジュアルガイド" (which means "Official Visual Guide") appears.
Technique: CGI.
Audio: None.
Availability: Was only seen on Dragon Ball Z: Plan to Eradicate the Saiyans (OVA).
Visuals: On a space background, bubbles with images on them (mostly on nature, like the red tulip, a sunflower, a pelican, a gecko, a parrot and some fishes) form together and morph into Pero's head, with the colors matching his appearance in the Puss'n Boots films. The background transitions into the multicolored starburst background and to white, and the head zooms out to make way for the "TOEI ANIMATION" text to zoom out into the screen.
Variants:
Technique: CGI.
Audio: A triumphant orchestral fanfare ending with a timpani roll. In most cases, it'll use the last part of the show's ending theme, or a descending sparkling noise ending in 4 bell tolls.
Audio Variant: On Tamagotchi: Honto no Hanashi, there are bubble sounds, followed by a "ta-da!" sound effect originally taken from Fun and Fancy Free (and used as a stock sound effect in Cartoon Trax Volume 1) and a girl saying "Yippee!".
Availability:
Legacy: A well-known logo amongst anime fans.
Visuals: A red streak is seen in the middle as it bolts to the left and to the right to form the text "TOEI ANIMATION" written in a type of Japanese-like font used on some anime shows. The logo then changes to white as the byline "SINCE 1956" in Myriad appears below.
Variant: At the end of some shows, a print version of the logo is seen super-imposed over the end credits.
Technique: CGI.
Audio: A whoosh plays as it's followed by an ominous sound.
Audio Variant: For the in-credit variant, it's the end theme of the show.
Availability:
Visuals: There are 2 variants for this logo:
Variant: A 60th anniversary exists. The golden words "60TH" and "ANNIVERSARY" move into their position surrounding the blue globe with Pero and the crystal "TOEI ANIMATION" text just fades in and its smaller to make way for the slogan "夢は世界とともに" (translated in English as "Sharing dreams with the world"). Also, the sparkling is less powerful.
Technique: CGI.
Audio: Two whooshes with a pounding sound, played along with an orchestral note.
Audio Variant: The long version contains a filmstrip sound (similar to the 2012 Metro-Goldwyn-Mayer logo), followed by a glitter sound when Pero uses his wand, a Dragon Ball Z sound when Pero flies with 2 whoosh sounds, and finally, the sounds mentioned before. On one occasion, instead of the 4 mentioned sounds, there were 3 whooshes and a glitter sound when the golden stars appear.
Availability:
Legacy: A well-known logo amongst anime fans.