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===Background=== |
===Background=== |
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In 1967, [[Warner Bros. Cartoons]] was reopened under the management of studio head David H. DePatie and |
In 1967, [[Warner Bros. Cartoons]] was reopened under the management of studio head David H. DePatie and director Friz Freleng, who previously formed [[DePatie-Freleng Enterprises]] to continue production on ''Looney Tunes'' and ''Merrie Melodies''. The studio was named '''Warner Bros.-Seven Arts Animation''' after its then-current parent company. Initially, they produced more Daffy and Speedy cartoons, but soon moved to create new characters and even occasional experimental works. After a year, Alex Lovy left and returned to [[Hanna-Barbera]], and Robert McKimson was brought back to the studio. The studio shut down in 1969, although it would later reopen as [[Warner Bros. Animation]] in 1980, remaining in operation to this day. |
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===Logo (October 14, 1967-September 20, 1969)=== |
===Logo (October 14, 1967-September 20, 1969)=== |
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'''Visuals:''' |
'''Visuals:''' |
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*'''Opening:''' Same as the final Warner Bros. Cartoons logo, but the background is now |
*'''Opening:''' Same as the final Warner Bros. Cartoons logo, but the background is now blue, while the three purple lines are now yellow and the orange one is now more {{color|#eb4a36|pinkish-red}}. The three yellow lines disappear at the same time, as the W7 logo "draws" itself (see the W7 film logo), and the shield appears around it. The horizontal line animation is the same, though “PRESENTS” is now more {{color|#eb4a36|pinkish-red}} as well. |
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*'''Closing:''' The "A WARNER BROS. CARTOON" line is changed to add in the Seven Arts information and the abstract WB is replaced by the W7 logo, which merely "appears" at the beginning of the end title without any forming animation. The "OO" goes up and down three times fast now. |
*'''Closing:''' The "A WARNER BROS. CARTOON" line is changed to add in the Seven Arts information and the abstract WB is replaced by the W7 logo, which merely "appears" at the beginning of the end title without any forming animation. The "OO" goes up and down three times fast now. |
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* A black-and-white version of the logo exists, with the background being grey and the W7 shield and "PRESENTS" in black. The ending has most of the text in white, with the bouncing "OO"s in black. |
* A black-and-white version of the logo exists, with the background being grey and the W7 shield and "PRESENTS" in black. The ending has most of the text in white, with the bouncing "OO"s in black. |
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* Another black-and-white variant of the opening variant exists where the background is black and the W7 shield and "PRESENTS" in white. |
* Another black-and-white variant of the opening variant exists where the background is black and the W7 shield and "PRESENTS" in white. |
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* A special variation was created for a drug abuse educational short film by Warner-Seven Arts Animation, which was shown to Lockheed Aircraft employees in 1969. The animation plays as usual, but when the horizontal lines open up, there is the white text "REVIEW DRUG EFFECTS; CARTOON #6; FOCUS ON THIS FRAME". |
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'''Technique:''' Traditional and motion-controlled animation. |
'''Technique:''' Traditional and motion-controlled animation. |
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** Some redrawn prints of ''Porky's Road Race'' with these logos are said to have used the 1967 opening theme music with the opening and the 1964 closing theme during the end titles. |
** Some redrawn prints of ''Porky's Road Race'' with these logos are said to have used the 1967 opening theme music with the opening and the 1964 closing theme during the end titles. |
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* The first black-and-white variant features the opening theme of the cartoon, which is "Whistle and Blow Your Blues Away". |
* The first black-and-white variant features the opening theme of the cartoon, which is "Whistle and Blow Your Blues Away". |
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* The other black-and-white variant |
* The other black-and-white variant has the 1955 arrangement of "The Merry-Go-Round Broke Down" playing over it. |
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'''Availability:''' Seen on every ''Looney Tunes'' and ''Merrie Melodies'' cartoon from ''Cool Cat'' to ''Injun Trouble'' (the one directed by Robert McKimson). |
'''Availability:''' Seen on every ''Looney Tunes'' and ''Merrie Melodies'' cartoon from ''Cool Cat'' to ''Injun Trouble'' (the one directed by Robert McKimson). |
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* As Warner Bros. became Warner Bros-Seven Arts in 1967, the ''Looney Tunes''/''Merrie Melodies'' cartoon output was coming to a stop by this time. It is still saved on shorts of the period, but because many of them do not feature main/recurring ''Looney Tunes'' characters (such as Sylvester or the Road Runner) and are often considered to be inferior compared to the 1940s and 1950s shorts, they aren't shown |
* As Warner Bros. became Warner Bros-Seven Arts in 1967, the ''Looney Tunes''/''Merrie Melodies'' cartoon output was coming to a stop by this time. It is still saved on shorts of the period, but because many of them do not feature main/recurring ''Looney Tunes'' characters (such as Sylvester or the Road Runner) and are often considered to be inferior compared to the 1940s and 1950s shorts, they aren't shown often on MeTV or MeTV Toons, and are not shown on Boomerang at all. |
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* The ''Norman Normal'' variant is available, fully restored, on the ''Looney Tunes Golden Collection: Volume 6'' DVD release, the standard variant can be seen on the two Bunny and Claude shorts on the ''Looney Tunes Super Stars Porky & Friends'' DVD, and the early variant (unrestored) can be found on the 1967 short ''Merlin the Magic Mouse'' on the ''Looney Tunes Mouse Chronicles'' DVD/Blu-ray set. |
* The ''Norman Normal'' variant is available, fully restored, on the ''Looney Tunes Golden Collection: Volume 6'' DVD release, the standard variant can be seen on the two Bunny and Claude shorts on the ''Looney Tunes Super Stars Porky & Friends'' DVD, and the early variant (unrestored) can be found on the 1967 short ''Merlin the Magic Mouse'' on the ''Looney Tunes Mouse Chronicles'' DVD/Blu-ray set. |
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* ''The Door'' variant has |
* ''The Door'' variant has been restored on the ''Looney Tunes Platinum Collection: Volume One'' Blu-ray set. |
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* The black-and-white version |
* The black-and-white version resurfaced on a print of the 1933 short ''Bosko's Dizzy Date'' within the collection of Tommy Stathes. It's possible they appeared on prints of Bosko and Buddy shorts made after Warner Bros. merged with Seven Arts, who held the TV license for most of WB's black-and-white cartoons. |
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* Another black-and-white version was spotted on a print of the 1940 short ''Ali-Baba Bound''. |
* Another black-and-white version was spotted on a print of the 1940 short ''Ali-Baba Bound''. |
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'''Legacy:''' This logo has a bad reputation for appearing on another unpopular era for Warner Bros. cartoons (in this case, the Seven Arts-era). |
'''Legacy:''' This logo has a bad reputation for appearing on another unpopular era for Warner Bros. cartoons (in this case, the Seven Arts-era), to the point where low-quality "remixes" and YouTube Poops of said cartoons (popularized by YouTubers such as Zak Wolf) were made. |
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{{Chronology|[[Warner Bros. Cartoons]]|[[Warner Bros. Animation]]<br>[[Turner Entertainment Co.]]}} |
{{Chronology|[[Warner Bros. Cartoons]]|[[Warner Bros. Animation]]<br>[[Turner Entertainment Co.]]}} |
In 1967, Warner Bros. Cartoons was reopened under the management of studio head David H. DePatie and director Friz Freleng, who previously formed DePatie-Freleng Enterprises to continue production on Looney Tunes and Merrie Melodies. The studio was named Warner Bros.-Seven Arts Animation after its then-current parent company. Initially, they produced more Daffy and Speedy cartoons, but soon moved to create new characters and even occasional experimental works. After a year, Alex Lovy left and returned to Hanna-Barbera, and Robert McKimson was brought back to the studio. The studio shut down in 1969, although it would later reopen as Warner Bros. Animation in 1980, remaining in operation to this day.
Visuals:
Variants:
Technique: Traditional and motion-controlled animation.
Audio: A newer version of the Warner Bros. Cartoons music by William Lava.
Availability: Seen on every Looney Tunes and Merrie Melodies cartoon from Cool Cat to Injun Trouble (the one directed by Robert McKimson).
Legacy: This logo has a bad reputation for appearing on another unpopular era for Warner Bros. cartoons (in this case, the Seven Arts-era), to the point where low-quality "remixes" and YouTube Poops of said cartoons (popularized by YouTubers such as Zak Wolf) were made.
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Warner Bros.-Seven Arts Animation |
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