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*The final cartoon to use this logo overall was ''We're in the Money'', which was at the same time the final WB short made by Harman-Ising Productions before being taken over by Leon Schlesinger. |
*The final cartoon to use this logo overall was ''We're in the Money'', which was at the same time the final WB short made by Harman-Ising Productions before being taken over by Leon Schlesinger. |
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''' |
'''Legacy:''' A pretty basic but great start for the ''Looney Tunes'' and ''Merrie Melodies'' series. |
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=== 2nd Logo (September 2, 1933-August 24, 1935) === |
=== 2nd Logo (September 2, 1933-August 24, 1935) === |
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'''Availability:''' Extremely rare, as cartoons from this period are currently not rerun on TV anywhere. Several cartoons featuring this logo are available on the ''Looney Tunes Golden Collection: Volume 6'' DVD release, while a few Merrie Melodies shorts also showed up occasionally on MeTV. |
'''Availability:''' Extremely rare, as cartoons from this period are currently not rerun on TV anywhere. Several cartoons featuring this logo are available on the ''Looney Tunes Golden Collection: Volume 6'' DVD release, while a few Merrie Melodies shorts also showed up occasionally on MeTV. |
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''' |
'''Legacy:''' Still has a few ways to go before the logos take on their more familiar form. This also has a somewhat bad reputation for appearing on one of the least popular eras of the Warner Bros. cartoons (i.e. the Buddy cartoons). |
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=== 3rd Logo (February 17, 1934; April 14, 1934) (Merrie Melodies variant) === |
=== 3rd Logo (February 17, 1934; April 14, 1934) (Merrie Melodies variant) === |
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'''Availability:''' Very common, thanks to its long lifespan. It appears on most of the ''Merrie Melodies'' being rerun on MeTV and Boomerang, along with on HBO Max and the Boomerang streaming service (the former has them all restored in high-definition). It was used on over five hundred Merrie Melodies shorts, including famous ones like ''What's Opera, Doc?'' and ''One Froggy Evening''. They can be found on the ''Looney Tunes Golden Collection'' and ''Looney Tunes Super Stars'' DVD sets, and the ''Looney Tunes Platinum Collection'' Blu-Ray sets. The ''I Wanna Play House'' variant is ultra rare. The "THE END" reissue closing variant is not easy to find, as many cartoons that used it have had a "That's all, Folks!" closing plastered over during the 1990s; it is intact on the ''Looney Tunes Golden Collection'' release of ''The Bashful Buzzard'' and on the recent restoration of ''Daffy Doodles''. |
'''Availability:''' Very common, thanks to its long lifespan. It appears on most of the ''Merrie Melodies'' being rerun on MeTV and Boomerang, along with on HBO Max and the Boomerang streaming service (the former has them all restored in high-definition). It was used on over five hundred Merrie Melodies shorts, including famous ones like ''What's Opera, Doc?'' and ''One Froggy Evening''. They can be found on the ''Looney Tunes Golden Collection'' and ''Looney Tunes Super Stars'' DVD sets, and the ''Looney Tunes Platinum Collection'' Blu-Ray sets. The ''I Wanna Play House'' variant is ultra rare. The "THE END" reissue closing variant is not easy to find, as many cartoons that used it have had a "That's all, Folks!" closing plastered over during the 1990s; it is intact on the ''Looney Tunes Golden Collection'' release of ''The Bashful Buzzard'' and on the recent restoration of ''Daffy Doodles''. |
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''' |
'''Legacy:''' This is a very famous and well-liked logo, with all the familiar elements in by its' second year of use (the concentric circles background, the zooming WB shield, the use of "Merrily We Roll Along" as the theme music and the "That's all, Folks!" closing text). It's pretty neat to see how the logo has evolved over the years, especially in the 1936-1941 era. |
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=== 7th Logo (October 3, 1936-September 11, 1937) (Looney Tunes variant) === |
=== 7th Logo (October 3, 1936-September 11, 1937) (Looney Tunes variant) === |
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'''Availability:''' Uncommon; seen on many '30s and early '40s Porky Pig cartoons. They are sometimes rerun on MeTV and are available on DVD and HBO Max, but do not air on Boomerang. Although the opening titles ended in September 5, 1942, the closing titles continued to be used on black and white cartoons until December 11, 1943 with ''Puss n Booty''. |
'''Availability:''' Uncommon; seen on many '30s and early '40s Porky Pig cartoons. They are sometimes rerun on MeTV and are available on DVD and HBO Max, but do not air on Boomerang. Although the opening titles ended in September 5, 1942, the closing titles continued to be used on black and white cartoons until December 11, 1943 with ''Puss n Booty''. |
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''' |
'''Legacy:''' There are now many familiar and distinct elements of the ''Looney Tunes'' series in place, i.e. the zooming WB shield's sound effect, the use of "The Merry-Go-Round Broke Down" as the theme music, and Porky's "That's all, folks!" closing. |
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=== 9th Logo (October 3, 1942-July 18, 1964) (Looney Tunes variant) === |
=== 9th Logo (October 3, 1942-July 18, 1964) (Looney Tunes variant) === |
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'''Availability:''' Common; can be found on many of the ''Looney Tunes'' shorts airing on MeTV and Boomerang, along with the Boomerang and HBO Max streaming services (the latter has them all restored in high-definition). It also can be found on the ''Looney Tunes Golden Collection'' and ''Looney Tunes Super Stars'' DVDs and ''Looney Tunes Platinum Collection'' Blu-ray sets from Warner Home Video. This logo was used on over a hundred classic ''Looney Tunes'' shorts, including ''Rabbit of Seville'' and ''False Hare'', among many others. |
'''Availability:''' Common; can be found on many of the ''Looney Tunes'' shorts airing on MeTV and Boomerang, along with the Boomerang and HBO Max streaming services (the latter has them all restored in high-definition). It also can be found on the ''Looney Tunes Golden Collection'' and ''Looney Tunes Super Stars'' DVDs and ''Looney Tunes Platinum Collection'' Blu-ray sets from Warner Home Video. This logo was used on over a hundred classic ''Looney Tunes'' shorts, including ''Rabbit of Seville'' and ''False Hare'', among many others. |
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''' |
'''Legacy:''' This is a very famous and well-liked logo, and is bound to be memorable to those who grew up watching the ''Looney Tunes'' shorts in theaters or on television over the years. |
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=== 10th Logo (1961, April 27, 1963, February 29, 1964, August 1, 1964–September 30, 1967) === |
=== 10th Logo (1961, April 27, 1963, February 29, 1964, August 1, 1964–September 30, 1967) === |
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'''Availability:''' Common. Still saved on the mid-1960s Road Runner, Speedy Gonzales and Daffy Duck shorts when reran on MeTV and Boomerang. Several of the cartoons are also on the Boomerang and HBO Max streaming services, minus the ones with Speedy. A handful of cartoons with this logo, including the first three using this logo with the original white background variant (with Big Ben closing) can be found on later Looney Tunes Golden Collection DVD sets and Looney Tunes Super Stars DVDs. |
'''Availability:''' Common. Still saved on the mid-1960s Road Runner, Speedy Gonzales and Daffy Duck shorts when reran on MeTV and Boomerang. Several of the cartoons are also on the Boomerang and HBO Max streaming services, minus the ones with Speedy. A handful of cartoons with this logo, including the first three using this logo with the original white background variant (with Big Ben closing) can be found on later Looney Tunes Golden Collection DVD sets and Looney Tunes Super Stars DVDs. |
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''' |
'''Legacy:''' A major mood whiplash from the last logos, obviously due to change being in the wind for the Warner Bros. cartoons. The fact that this logo was mostly used on (and associated with) DePatie-Freleng and [[Format Films]]' noticeably lower-budget Warner Bros. cartoons (usually featuring either Speedy Gonzales and Daffy Duck or the Road Runner and Wile E. Coyote) doesn't help things either, due to the significantly lower quality compared to the previous WB cartoons. Despite this, it fits pretty well with its debut on ''Now Hear This.'' |
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=== 11th Logo (October 14, 1967-September 20, 1969) === |
=== 11th Logo (October 14, 1967-September 20, 1969) === |
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'''Availability:''' Pretty rare; the ''Looney Tunes''/''Merrie Melodies'' cartoon output was coming to a stop by this time. It is still saved on shorts of the period, but because many of them do not feature main/recurring ''Looney Tunes'' characters (such as Sylvester or the Road Runner) and are of a more inferior quality compared to the 1940s and 1950s shorts, they aren't shown very often on MeTV and are not shown on Boomerang at all, but many of them are available on the HBO Max streaming service, restored in high-definition. The ''Norman Normal'' variant is available, fully restored, on the ''Looney Tunes Golden Collection: Volume 6'' DVD release, the standard variant can be seen on the two Bunny and Claude shorts on the ''Looney Tunes Super Stars Porky & Friends'' DVD, and the early variant (unrestored) can be found on the 1967 short ''Merlin the Magic Mouse'' on the ''Looney Tunes Mouse Chronicles'' DVD/Blu-ray set. ''The Door'' variant has been restored on the ''Looney Tunes Platinum Collection: Volume One'' Blu-ray set. |
'''Availability:''' Pretty rare; the ''Looney Tunes''/''Merrie Melodies'' cartoon output was coming to a stop by this time. It is still saved on shorts of the period, but because many of them do not feature main/recurring ''Looney Tunes'' characters (such as Sylvester or the Road Runner) and are of a more inferior quality compared to the 1940s and 1950s shorts, they aren't shown very often on MeTV and are not shown on Boomerang at all, but many of them are available on the HBO Max streaming service, restored in high-definition. The ''Norman Normal'' variant is available, fully restored, on the ''Looney Tunes Golden Collection: Volume 6'' DVD release, the standard variant can be seen on the two Bunny and Claude shorts on the ''Looney Tunes Super Stars Porky & Friends'' DVD, and the early variant (unrestored) can be found on the 1967 short ''Merlin the Magic Mouse'' on the ''Looney Tunes Mouse Chronicles'' DVD/Blu-ray set. ''The Door'' variant has been restored on the ''Looney Tunes Platinum Collection: Volume One'' Blu-ray set. |
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''' |
'''Legacy:''' This logo also has a fairly bad reputation for appearing on one of the least popular eras of the Warner Bros. cartoons, when production moved back in-house at Warner Bros. Animation with a mostly-new crew and substantially smaller budgets, not to mention featuring very few of the popular classic characters (i.e. Daffy Duck and Speedy Gonzales) and mostly focusing on more newer, less-memorable characters (such as Cool Cat and Merlin the Magic Mouse). Overall, it carries many of the same problems from the previous logo, and it does not provide a fitting end to the Golden Age era of Warner Bros. Animation. |
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This article is missing one or more video captures. If you have a video of any of these logos available on YouTube, please embed it under the appropriate description. Additionally, please ensure that all clips and videos uploaded are compliant with our site rules. |
Warner Bros. Cartoons, Inc. was the in-house animation division of Warner Bros. Pictures, primarily responsible for the Looney Tunes and Merrie Melodies cartoon short subjects. It was one of the most successful animation studios in American history. Founded in 1933 as Leon Schlesinger Productions, it was sold to Warner Bros. in 1944, who continued to operate it as Warner Bros. Cartoons, Inc. until 1963, when the studio took over its in-house cartoon division by David H. DePatie and his WB cartoon director, Friz Freleng to form DePatie-Freleng Enterprises. The leftovers of the completed cartoons were released by Warner Bros. for theatrical release until 1964. The studio briefly re-opened in 1967 under the name of Warner Bros.-Seven Arts Animation before shutting down for good in 1969. The studio would later reopen as Warner Bros. Animation in 1980. Warner Bros. Animation is still in operation to this day.
Nicknames: “The Bosko Titles”, “The Foxy Titles”, "The Early Merrie Melodies Titles"
Opening Logo: On a gray (or black) background, the words "WARNER BROS. PICTURES, INC." are shown, and below that, "& THE VITAPHONE CORP." is shown in a much smaller font, with "VITAPHONE" using "electric" style letters. Below that is a very small WB shield, and in script, "Present". Behind it there is the drawing of a flag, "waving" so it looks like it is in three sections. On the first one, "WARNER BROS." appears, followed by the electric-letter "VITAPHONE" logo and on section three, "PICTURES". Below that is the copyright information.
Variants:
Closing Logo:
FX/SFX: No animation except for the closing. But the first cartoon, Sinkin' in the Bathtub, actually had an animated opening.
Music/Sounds:
Availability: Both of the variants listed below have rare written all over them.
Legacy: A pretty basic but great start for the Looney Tunes and Merrie Melodies series.
Nickname: “The Buddy Titles”, "The First Ducky Titles"
Opening Logo:
Closing Logo:
FX/SFX: As with the previous two logo, only the end card is animated. However, that was soon to change.
Music/Sounds:
Availability: Extremely rare, as cartoons from this period are currently not rerun on TV anywhere. Several cartoons featuring this logo are available on the Looney Tunes Golden Collection: Volume 6 DVD release, while a few Merrie Melodies shorts also showed up occasionally on MeTV.
Legacy: Still has a few ways to go before the logos take on their more familiar form. This also has a somewhat bad reputation for appearing on one of the least popular eras of the Warner Bros. cartoons (i.e. the Buddy cartoons).
Nicknames: "The Trademark Ducky Titles", "The Color Ducky Titles", "Cinecolor Titles", "The First Color Titles"
Opening Logo: Same as the previous logo, though it is now all in color. The background is a sort of tricolor hill, with musical notes spread all over.
Closing Logo: Same as the previous logo, but in color.
FX/SFX: Same as the 1st logo.
Music/Sounds: The same "I Think You're Ducky" theme from the Merrie Melodies variant of the previous logo.
Availability: Extremely rare; this was only used on two cartoons from the 1933-1934 season that were made in Cinecolor (Honeymoon Hotel and Beauty and the Beast), as the studio was still producing black-and-white shorts while experimenting with the color budget they had at that time. It won't be until one year later when all Merrie Melodies shorts would be released in Technicolor. At least one of the two shorts that uses this logo, that being Beauty and the Beast, can be currently seen on HBO Max.
Editors' Note: None.
Nickname: "The Curtains", "Technicolor Titles"
Opening Logo: Similar to the last logo, but it is now on a red closed curtain background, with musical notes printed over (later on, the curtains were changed to be plain green). The "WARNER BROS. PICTURES" line is shortened to only "WARNER BROS." With "PRODUCTIONS CORPORATION" underneath it, then the "& The Vitaphone Corporation" line.
Closing Logo: Same as the previous, except we now see a jester in place of any given one-shot character against the closed curtain BG, announcing the usual "So long, folks!" or "That's all, Folks!" cadence. The text "WARNER BROS. PICTURES, INC." in the "Distributed by" field is changed to "WARNER BROS. PRODUCTIONS CORP."
Early closing logo: The very first cartoon to use this logo, Those Beautiful Dames, had a rather unusual variation of the common end card. The difference is that the jester, instead of holding up his scepter and having a gay smile, instead bounces to the stage from the right of the screen and gives an angry facial expression to the viewers, while holding the scepter down and showing the Merrie Melodies logo with his left hand. The fact the respective short revolved around toys may have had to do with the jester being used on the end card, while from the second short afterwards (Pop Goes Your Heart) they finally decided to use him as the trademark character of the end logo.
FX/SFX: Same as the previous logo.
Music/Sounds: Same as the previous logo.
Availability: Rare, though it can be seen restored on the Looney Tunes Golden Collection DVDs. As of August 1, 2016 on Boomerang, some cartoons from this era have aired, nearly 10 years since this logo was last seen on American television. A few of the cartoons have also recently aired on MeTV's Toon In With Me program, and some can also be found on HBO Max.
Editors' Note: None.
Nickname: “The Beans Gang Titles”, "The WB Porthole", "Zooming Shield"
Opening Logo:
Variant: Colorized variants exist that were made in the 90s by computer, but they are currently not used on DVD, streaming or on MeTV.
Closing Logo:
FX/SFX: The "writing on" of the "That's all Folks!", the famous "zooming shield".
Music/Sounds: Same as the later music variant of the 2nd logo.
Availability: Again, rare. Can be seen on a few Beans Gang Looney Tunes shorts and the early Porky shorts if rerun. This was also attached to Sunset Productions' re-issue prints of the Beans Gang shorts and the early Porky shorts. All of the early Porky and the Beans Gang shorts are also seen on HBO Max.
Nicknames: "The Merrie Melodies Bullseye", "The Merrie Melodies Concentric Circles", "Zooming Shield II"
Opening Logo: The background is the famous "bullseye". Like the previous logo, the WB shield zooms in from a long distance in the center of the screen to a huge size. A few seconds afterwards, at the top of the screen, curved, the word "VITAPHONE" appears in the same electric letter font used previously, and on the very bottom is the word "Presents" in script, followed by the copyright info.
Closing Logo: Starts with the "That's all Folks!" script being written out (or just "THE END" in plain letters, which were used on reissued prints from 1952-53), and then "MERRIE MELODIES" appearing at the top, curved as in the 3rd logo (and later refined). Near the bottom, either the Leon Schlesinger (or Warner Bros. Cartoons) text/Distributed (or Released) by WB Productions Corp. combo (1936-44) or "A WARNER BROS. CARTOON" (1944-64) was used. From 1960-64, the titles bore the additional legend: "A VITAPHONE RELEASE". The background was the circles/bullseye used in the studio logo. The colors of the backdrop vary by year, but a list of the colors would be too long to put here.
Variants: There were many variants of this logo, and here are some of them:
FX/SFX: The "zooming shield".
Music/Sounds: "I Think You're Ducky" from January-September 1936. Starting in late 1936, the music changed to the famous "Merrily We Roll Along", arranged by Carl Stalling, first heard during Eddie Cantor's scenes in the 1935 short Billboard Frolics. In mid 1937, the WB shield has its sound effect--the famous "twanging" noise created by Treg Brown. In 1945, this theme (the opening version) was shortened somewhat. The long version of the opening theme was used up through the Blue Ribbon reissues of the pre-1948 cartoons. Oddly enough, however, one Merrie Melodies short, Horton Hatches the Egg (originally from 1942) did air in syndication (at one time) with the Looney Tunes sig "The Merry-Go-Round Broke Down" playing at the end, which is standard for Looney Tunes re-issued as Merrie Melodies. Also, the Merrie Melodies short, Tweety and the Beanstalk, released in 1957, features the Looney Tunes sig "The Merry-Go-Round Broke Down" playing at the beginning and the end.
Closing Logo Music: Until 1937, the last piece of short's score played over in the end title. Starting in mid-1937, an abridged version of the famous "Merrily We Roll Along" theme (first used as the main title music beginning with the short "Boulevardier from the Bronx" released Oct. 10, 1936) was heard in the end title.
Music/Sound Variants: Many. Here's a listing:
Availability: Very common, thanks to its long lifespan. It appears on most of the Merrie Melodies being rerun on MeTV and Boomerang, along with on HBO Max and the Boomerang streaming service (the former has them all restored in high-definition). It was used on over five hundred Merrie Melodies shorts, including famous ones like What's Opera, Doc? and One Froggy Evening. They can be found on the Looney Tunes Golden Collection and Looney Tunes Super Stars DVD sets, and the Looney Tunes Platinum Collection Blu-Ray sets. The I Wanna Play House variant is ultra rare. The "THE END" reissue closing variant is not easy to find, as many cartoons that used it have had a "That's all, Folks!" closing plastered over during the 1990s; it is intact on the Looney Tunes Golden Collection release of The Bashful Buzzard and on the recent restoration of Daffy Doodles.
Legacy: This is a very famous and well-liked logo, with all the familiar elements in by its' second year of use (the concentric circles background, the zooming WB shield, the use of "Merrily We Roll Along" as the theme music and the "That's all, Folks!" closing text). It's pretty neat to see how the logo has evolved over the years, especially in the 1936-1941 era.
Nickname: “Fat Porky Pig”, "Zooming Shield III"
Opening Logo: Against a background of musical notes, the WB shield zooms in with "VITAPHONE" above and "Presents" below. Copyright info is shown below.
Closing Logo: The same black "That's all Folks!" screen as the 6th logo, but with a slightly different font.
Closing Logo Variant: On Porky's Duck Hunt, an end title gag is used. The font is same as the last one, but Daffy is jumping and dancing across the end title card.
Colorized Variants: Again, there are hand-colorized and digitally-colorized versions of these cartoons, with the latter often retaining the original logos. However, some redrawn-colorized prints of The Village Smithy feature a "colorized" variant of the closing logo where on a red background, an outline of the cursive "That's all, folks!" is seen with a red card underneath being pulled away to reveal white, as an attempt at emulating the text "writing" itself on.
FX/SFX: The "zooming shield".
Music/Sounds: The first two cartoons using this logo featured the same music from the previous logo. After which, beginning with Porky in the North Woods, a new theme by M.K. Jerome known as the "Porky Signature" is used. There were many variations on this opening theme. In mid-1937, the shield has its sound effect: the famous "twanging" noise created by Treg Brown.
Availability: Rare. Seen on Porky Pig cartoons from the period, usually in their original black-and-white (though digitally-colorized shorts using this also exist on the Boomerang streaming service). The Porky's Duck Hunt variant was seen on TV back in the 90s and has aired at least a few times on MeTV, and is also well preserved on DVDs and HBO Max.
Nickname: "Porky on Musical Notes," “Porky in a Drum”, "Porky On The Fence", "Zooming Shield IV"
Opening Logo: Same as the previous logo, but now the cartoon's production number appears underneath "Presents" and over the copyright notice. Beginning in 1939, "VITAPHONE" is replaced with "WARNER BROS.", and "Presents" is replaced with "Present." The series logo features "LOONEY TUNES" in a font close to its' distinctive look is curved near the top against a background of musical notes with "PRODUCED BY LEON SCHESINGER" at the bottom. Porky Pig, now in his redesigned form by Bob Clampett, does the following poses listed.
Closing Logo: Porky Pig's place in world history is assured as he breaks out of a drum saying his famous "T-T-T-Th-Th-Th-That's all Folks!" line. On the top of the drum is "LOONEY TUNES" and below it is "PRODUCED BY LEON SCHLESINGER". At the bottom is "RELEASED BY WARNER BROS. PRODUCTIONS CORP.". Behind the drum is a curtain background. In 1938, starting with Porky's Spring Planting, "RELEASED BY WARNER BROS. PRODUCTIONS CORP." is changed to "RELEASED BY WARNER BROS. PICTURES INC.". In 1939, starting with Pied Piper Porky, a new version of Porky Pig comes out of the drum. On Meet John Doughboy (1941), Porky doesn't blink.
Colorized Variants:
FX/SFX: The "zooming shield" and the closing Porky animation.
Music/Sounds: The distinctive Looney Tunes theme, The Merry-Go-Round Broke Down, is introduced, composed by Cliff Friend and Dave Franklin, and arranged by Carl Stalling. An abridged version at a different key is also used for the closing theme.
Music/Sound Variants:
Availability: Uncommon; seen on many '30s and early '40s Porky Pig cartoons. They are sometimes rerun on MeTV and are available on DVD and HBO Max, but do not air on Boomerang. Although the opening titles ended in September 5, 1942, the closing titles continued to be used on black and white cartoons until December 11, 1943 with Puss n Booty.
Legacy: There are now many familiar and distinct elements of the Looney Tunes series in place, i.e. the zooming WB shield's sound effect, the use of "The Merry-Go-Round Broke Down" as the theme music, and Porky's "That's all, folks!" closing.
Nicknames: "The Looney Tunes Bullseye", "The Looney Tunes Concentric Circles", "Zooming Shield V"
Opening Logo: Similar to the previous logos, only now the famous "Circles/Bullseye" backdrop that has become a trademark of Warner Bros. is in place. It should be noted that the backdrop has less rings compared to the Merrie Melodies version. In 1944, below the "WARNER BROS.", "PICTURES INC." is added.
Closing Logo: It started with the "That's all Folks!" script being written out, and then "LOONEY TUNES" appearing at the top, curved as in the "black screen" logo, with "A WARNER BROS. CARTOON" appearing word-by-word near the bottom. From 1960-1964, the titles bore an additional legend: “A VITAGRAPH RELEASE”. The background was the circles/bullseye used in the Studio Logo. The colors of the backdrop vary by year, but a list of the colors would be too long to put here.
Early Closing Logo: Until 1946, the Porky in a Drum closing was used on a red background; however, the Bugs Bunny cartoons Hare Tonic (1945) and Baseball Bugs (1946) have a variant where Bugs broke the drum and said "And that's the end!" while sitting in the open drum and munching on a carrot. Starting in 1944, the "LEON SCHLESINGER" text was changed to "PRODUCED BY WARNER BROS. CARTOONS INC." and then "A WARNER BROS. CARTOON".
Early Variant: The very first two cartoons with the logo (The Hep Cat and The Daffy Duckaroo, the former being re-released as a Blue Ribbon Merrie Melodies) had the WB shield logo slightly bigger.
Variants: There were many variations to this logo, and here are some of them:
FX/SFX: The "zooming shield", the "That's all Folks!" closing animation.
Music/Sounds: The "Merry-Go-Round Broke Down" is still used during this period. In 1945, this theme is shortened somewhat.
Music/Sound Variants: Many. Here's a listing:
Availability: Common; can be found on many of the Looney Tunes shorts airing on MeTV and Boomerang, along with the Boomerang and HBO Max streaming services (the latter has them all restored in high-definition). It also can be found on the Looney Tunes Golden Collection and Looney Tunes Super Stars DVDs and Looney Tunes Platinum Collection Blu-ray sets from Warner Home Video. This logo was used on over a hundred classic Looney Tunes shorts, including Rabbit of Seville and False Hare, among many others.
Legacy: This is a very famous and well-liked logo, and is bound to be memorable to those who grew up watching the Looney Tunes shorts in theaters or on television over the years.
NOTE: By this point, the Looney Tunes and Merrie Melodies logos are no longer distinctive to each series and are now somewhat standardized/interchangeable, so the following logos described cover both the Looney Tunes and Merrie Melodies series.
Nicknames: “The Abstract WB,” "The New-Style Graphics Opening," "The DePatie-Freleng WB Logo," "The Rudy Larriva WB Logo"
Opening Logo: Completely different from before. On a black background, several series of lines come from the center of the screen zooming and swirling, three purple, one orange, with two of the purple ones diagonal, one of the purple ones vertical, and the orange one horizontal. The orange line moves down and up as the purple lines disappear one-by-one and a purple abstract "WB", with the W made up of two triangles and the B made up of two semicircles, appears. The orange line turns into the word "PRESENTS" over the abstract WB while a copyright notice appears on the bottom. Then it cuts to two lines in the center of the screen swirling around and then sliding away to reveal the even stranger series logo.
Variants:
Closing Logo: The abstract WB appears piece-by-piece, and "A WARNER BROS. CARTOON" is wiped onto the screen. When the wiping gets to the "OO" in "CARTOON", the Os turn red and "pop out" of the logo, then pop back into the logo, like two eyes doing a take. They do this action three times fast (1963-1965) or two times slowly (1966-1967). "N" is then wiped on and "A VITAPHONE RELEASE" (for Merrie Melodies) or "A VITAGRAPH RELEASE" (for Looney Tunes) appears on the bottom left.
Early Closing Variant:
FX/SFX: The swirling and moving lines, the text wiping, the "OO" animation. Lots more animation now than before.
Music/Sounds: A weird atonal '60s version of "The Merry-Go-Round Broke Down", arranged by William Lava, with various musical effects accompanying the line animations (most notably with WB shield-like guitar "twangs" accompanying the swirling lines zooming in and out). Unlike the pre-1964 logos, music no longer differs to each cartoon series, and has become somewhat standardized.
Music Variants:
Music/Sounds Trivia: Apparently there was a jazzy rearrangement version of "Merrily We Roll Along" made for this logo, composed by Milt Franklyn. It was never used, because around this time Franklyn unfortunately died of a heart attack in the middle of composing the score for the Tweety cartoon The Jet Cage. The recordings of Milt Franklyn's versions can be found on the Looney Tunes Golden Collection: Volume 5 DVD set.
Availability: Common. Still saved on the mid-1960s Road Runner, Speedy Gonzales and Daffy Duck shorts when reran on MeTV and Boomerang. Several of the cartoons are also on the Boomerang and HBO Max streaming services, minus the ones with Speedy. A handful of cartoons with this logo, including the first three using this logo with the original white background variant (with Big Ben closing) can be found on later Looney Tunes Golden Collection DVD sets and Looney Tunes Super Stars DVDs.
Legacy: A major mood whiplash from the last logos, obviously due to change being in the wind for the Warner Bros. cartoons. The fact that this logo was mostly used on (and associated with) DePatie-Freleng and Format Films' noticeably lower-budget Warner Bros. cartoons (usually featuring either Speedy Gonzales and Daffy Duck or the Road Runner and Wile E. Coyote) doesn't help things either, due to the significantly lower quality compared to the previous WB cartoons. Despite this, it fits pretty well with its debut on Now Hear This.
Nicknames: “WB-7”, “W7,” "The Abstract W7", "Lucky Number 7 on WB Shield"
Opening Logo: The same as the previous logo, but the background is now blue, while the three purple lines are now yellow and the orange one is now more pinkish-red. The three yellow lines disappear at the same time, as the W7 logo "draws" itself (see the W7 film logo), and the shield appears around it. The horizontal line animation is the same, though “PRESENTS” is now more pinkish as well.
Closing Logo: Same as the last logo, although the "A WARNER BROS. CARTOON" line is changed to add in the Seven Arts information and the abstract WB is replaced by the W7 logo, which merely "appears" at the beginning of the end title without any forming animation. The "OO" goes up and down three times fast now.
Variants:
FX/SFX: The lines, the wipe, the "OO", the W7 trace.
Music/Sounds: A newer variation of the same bizarre music used last time, which is generally less annoying, but stranger-sounding in most cases.
Music/Sound Variants: Here's a listing:
Availability: Pretty rare; the Looney Tunes/Merrie Melodies cartoon output was coming to a stop by this time. It is still saved on shorts of the period, but because many of them do not feature main/recurring Looney Tunes characters (such as Sylvester or the Road Runner) and are of a more inferior quality compared to the 1940s and 1950s shorts, they aren't shown very often on MeTV and are not shown on Boomerang at all, but many of them are available on the HBO Max streaming service, restored in high-definition. The Norman Normal variant is available, fully restored, on the Looney Tunes Golden Collection: Volume 6 DVD release, the standard variant can be seen on the two Bunny and Claude shorts on the Looney Tunes Super Stars Porky & Friends DVD, and the early variant (unrestored) can be found on the 1967 short Merlin the Magic Mouse on the Looney Tunes Mouse Chronicles DVD/Blu-ray set. The Door variant has been restored on the Looney Tunes Platinum Collection: Volume One Blu-ray set.
Legacy: This logo also has a fairly bad reputation for appearing on one of the least popular eras of the Warner Bros. cartoons, when production moved back in-house at Warner Bros. Animation with a mostly-new crew and substantially smaller budgets, not to mention featuring very few of the popular classic characters (i.e. Daffy Duck and Speedy Gonzales) and mostly focusing on more newer, less-memorable characters (such as Cool Cat and Merlin the Magic Mouse). Overall, it carries many of the same problems from the previous logo, and it does not provide a fitting end to the Golden Age era of Warner Bros. Animation.
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