Xiao Xiang Pictures

From the Audiovisual Identity Database, the motion graphics museum


Logo (April 28, 2023)

Visuals: An orange tinted, low frame animation sequence of a running stallion emerging from a square hole with a large beam of light lit through it is shown. The camera zooms into the horse, quickly changing into a side view of it running. Then, after the stallion ducks down, it becomes a stylized, windy, and orange colored version of itself with bubbles flowing around it against a mountainous region. A shot of the horse stepping on a puddle is shown before changing to a shot of it leaping in the air at a low angle with the clouds and stars visible. Afterwards, the stallion, with three lines indicating the path it has taken from behind, dashes into the hole of a forming, 3D and stylized orange eye-like object created by merging star particles. The logo zooms out and places itself on the left side of the screen where the company name in its Chinese and English translations (both in white) fade in.

Technique: 2D computer animation and traditional animation.

Audio: A soft, light shining sound alongside the horse's hooves stepping on the ground are heard while a gentle, orchestrated string fanfare plays in the background. When the stallion leaps from the ground, a loud whoosh and the horse's neighing are heard. More jogging from the stallion is stopped by a different loud whoosh. Another whoosh is played as the logo zooms out.

Availability: The logo appears on Tale Of The Nights.

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