Action Hero Films

From the Audiovisual Identity Database, the motion graphics museum


Background

Action Hero Films is an Indian film production company.

Logo (May 12, 2023-)

Visuals: Green, blue, and gold lights fly and merge on top of a crowd lined up at a commercial intersection of a downtown city at nighttime. The lights form an orange light path that splits into three and flies up when reaching the open area of the hub next to the side of a building. A muscular human figure illuminated by purple and red shading is formed by the lights, which the screen pans around it while it strikes various poses. Then, the figure zooms out into the first "O" in "ACTION HERO FILMS", in a stacked format, made up of a white brush stroke, with the second "O" that of a film reel, and the underline is a right arrow. The background fades to black in response. After the merge, the logo flashes, backs away, and shines horizontally, making "HERO" magenta.

Variant: On Crakk: Jeetega... Toh Jiyegaa, the sequence is extended. Here, it begins with two children running to peak into a red bioscope with traditional-themed patterning. The screen zooms into the center lens, followed by a triangular tunnel, and then the crowd, as described in the visuals, with no lights and a longer-screen time. A light wiping effect unveils the figure and the screen revolves around it several more times.

Technique: CGI.

Audio: Descending lights play during the crowd's cheering. Then, a dramatic trumpet and drum fanfare is performed, ending with a deep mechanical voice saying the company name.

Audio Variant: On Crakk: Jeetega... Toh Jiyegaa, with the exception of the voice, all sound elements are replaced with an EDM soundtrack with a shennai backing track. The voice ends with a blast.

Availability: The logo is seen on IB71 and Crakk: Jeetega... Toh Jiyegaa.

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